Tag Archives: Corey Llewellyn

30 Under 30. Forbes counts F2FA founders among the brightest.

Isaac Boateng and Sandra Appiah are two to watch.

Isaac Boateng and Sandra Appiah are two to watch.

Damn, I’m good.

Why, you ask?

Well this week two young cats I mentor were honored with a remarkable distinction.

They were cited in an article in Forbes magazine.

You know Forbes?

The financial publication for business scions, industry titans and world leaders.

Yeah. That Forbes.

The article, titled, 30 Under 30: Africa’s Best Young Entrepreneurs, featured 30 of Africa’s most enterprising young entrepreneurs under the age of 30.

If you know Forbes, then you know that this is a pretty big accomplishment.

So you can imagine how my chest swelled with pride as I read the article.

Sandra Appiah, 23 and Isaac Boateng, 28, both Ghanaian nationals are the founders of Face2Face Africa (F2FA), a New York city-based new media company with a mandate to restore Africa’s image within the global community.

Sandra Appiah and Isaac Boateng are my mentees.

Mind you, they didn’t even tell me they were being cited.

Amazing and modest? I love these kids!

It just popped up Monday morning in one of my Google Reader feeds.

Now I’m not one to brag…

Yes I am.

But I have a knack for molding young talent.

Stop laughing.

I’m serious.

I’ve worked with and mentored two other young entrepreneurs, who have achieved similar distinctions.

So this was not a fluke.

It started with Corey Llewellyn.

“CL” as he’s know among his friends, was one of my first clients back in the day.

He walked into my office and asked me to help him start a company.

At the time, he couldn’t afford me, but I took him on anyway.

He was a smart kid, with great ideas and hella contacts.

And I could see that spark in him that told me he was going places.

Fast forward to 2008 and The Network Journal listed CL as a member of the 40 Under 40 class of 2008.

And the company, Digiwaxx, is a household name in the music industry.

He was 30 at the time.

Then there was Chris Anokute.

He too, had the spark of greatness.

Chris told me he was going to be a record executive the moment I met him.

When everyone was saying he should finish college, I told him to follow his dream.

I got him his first internship at a record label, and the rest is history.

In 2007, Billboard saw what I saw and listed Chris in their 30 Under 30 class.

He was just 24.

And the kid who started off as my intern, is now the Senior Vice President of A&R at Universal Records.

So it’s not without precedent that my current underlings are getting their props.

Forbes is just the tip of the iceberg.

Now, I can’t really take credit for the success that these cats have achieved.

Their vision for Face2Face Africa crystalized long before they encounter the entrepreneur whisperer.

That’s me.

All I did was help them cut to the chase and fast track the success (that they’ve already started to achieve).

In fact, my best work comes from working with cats who know what it is that they want to do.

Folks like this just need a reassuring word or objective advice to keep them on the right path.

And I’m quite adept at helping people see their untapped potential.

There I go bragging again.

Anywho, the point of this meandering post, is that Sandra Appiah and Isaac Boateng, are two young cats who’s names you’d better remember.

If, for no other reason, than I told you so…

Because I just did.

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The CollegeDJ Music Festival is coming. Artists are you ready?

For those of you who know me, you know that I was one of the founders of Digiwaxx, perhaps the largest digital music promotion service ever.

Alongside Corey Llewellyn and Andrew Edgar (the REAL founders of Digiwaxx), I helped develop a fledgling brand into a household name.

At the time, Digiwaxx’s core was DJs from all walks of life: radio DJs, college DJs, club DJs, satellite DJs, pirate radio DJs, hobbiest – anyone who spun vinyl, digital vinyl or CDs.

And our base was huge.

But as the labels were increasingly focused on mainstream airplay – essentially the stuff they could track – DJs that weren’t on radio became less important.

So as Digiwaxx grew, labels became wholly focused on the mainstream DJs (radio, satellite, mix show), and less on the others.

As technology started to change, so did the appetite for DJs, who became less enamored by Digiwaxx’s methodology of sending daily email blasts (sometimes up to ten in a day).

Where our open rate used to be well over 90%, we’d be lucky to get 50% and by the time I left Digiwaxx, our open percentage was below 10%.

Mind you, by that time, we had well over 25,000 registered DJs, so 10% still represented a fair number of DJs, and our reach was worldwide.

Fast forward six years, and I’m now working with another brand, that’s catering to DJs.

This time, the focus is exclusively college DJs, and the name of this brand is, appropriately enough, CollegeDJ.

Now, you must know, that CollegeDJ was started by my younger brother, Celestine, who never understood the allure of Digiwaxx.

Through my eight years with Digiwaxx, he was constantly pointing out areas where we could improve or risk obsolescence.

As is typical of older brothers, I ignored his entreaties, opting instead to tow the party line, and follow the initiatives we had set, with blind allegiance.

Even as our stats started to decline, labels balked at the price for our service, and the grumblings (about the frequency of blasts or the failure of labels to respond to requests from smaller DJs) from our membership became louder, I stayed the course.

When I finally did leave, it was just as my brother was launching CollegeDJ, at Penn State, as the antidote to Digiwaxx.

CollegeDJ has quietly become the standard bearer for college djs across the nation.

Every day, CDJ publishes articles about label signings, new artists, and the latest music releases, keeping its membership and readers up to speed on the goings-on of the music industry.

Four or five times a year, CDJ puts out a mixtape, CDJ Sound Check (now on it’s 7th volume) featuring the music of underground, up-and-coming, and established artists alike.

And now, in it’s second year, CDJ hosts an annual music festival, which brings together all the brightest talent in music and DJ culture for a full day of panels, music performances, DJ battles and partying.

This year, the CollegeDJ Music Festival takes place Sunday, November 11, 2012, from 7:00 pm to 4:00 am, at the storied Sullivan Hall.

I’ve been working quietly behind the scenes, doing a little here and there to help ensure the success of the event.

Two years ago, CDJ brought out the likes of Najee, Zuzuka Poderosa, DJ Valissa Yoe, The White House Band, and others.

But this year’s line-up is sure to raise the bar.

I can’t talk about it until the confirmations are in, but rest assured, it’s going to be off the chain!

With over 16,000 ‘likes’ on Facebook and over 18,000 followers on Twitter, CollegeDJ has certainly struck a nerve with a significant niche audience.

It probably doesn’t hurt that the founder of CDJ is an SEO/SEM/social media ninja – with a Ph.D. to boot!

Make sure you mark your calendar!

And if you’re an artist, and would like to perform, make sure you reach out to CollegeDJ right away!

You can find CollegeDJ on their site, on Facebook or Twitter.


Filed under branding, social media

Talking Strategy with the Digital Strategist

I know, I know.

I haven’t posted in a while.

But I have a perfectly good excuse – I’ve been busy.

I really have!

It’s not really a good excuse, but I use it every time I get lax in my blogging.

And it’s been almost four months, so I need to act like I give a sh*t!

So anyway, I just did an interview with David Muhammad, Founder/CEO/Chief Strategist of MadisonDavid Digital, and host of The Digital Strategist, a program on SOMAtv, the public access channel of South Orange and Maplewood.

Now it’s not 60 minutes, and the set leaves something to be desired.

But the conversation with David is insightful, and I wax digital, mobile and me.

We talk about my start in the digital space, working with Digiwaxx, Marksmen Productions and my perspectives on mobile application development.

It’s 28 minutes long, but believe me, it goes quickly!


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