Tag Archives: G.I. Joe

Screen Free Angela at a theater near you with Tugg.com!

Free Angela and All Political Prisoners poster

Last night I attended the world theatrical premier of Free Angela at the Schomburg Center in Harlem.

The room was packed with Hollywood and entertainment luminaries including Will and Jada Smith, Ruby Dee, Sonia Sanchez, Amiri Baraka, Harry Belafonte, Hakim Green, and Common, to name but a few.

Along with about 150 others, we watch rapt, as two tumultuous years of Angela Davis’ life, and an equally tumultuous period for Black people in America, played out on the big screen.

The Director, Shola Lynch, used Free Angela to transport viewers into events that my generation was too young to remember, but for many, represented a glimpse into the not too distant past.

Where the struggle for equal rights, equal treatment under the law, and equal opportunity was a daily, hard fought one.

Where the assassinations of Medgar Evers, Malcolm X, and Martin Luther King, Jr., were still freshly etched on the Black psyche.

Where the Black Panthers stood not for militants, but rebellion against the oppressive discriminatory treatment of people of color worldwide.

But the story of Free Angela is not, I repeat NOT about Black people – lest my white readership be shook.

It’s about how this relatively unknown intellectual became a global icon and one of the most recognizable figures of her era.

It’s the story of the lengths the government went to capture, arrest and try a woman they deemed a terrorist threat.

And the remarkable courage of a defense team, Angela Davis, and countless supporters worldwide fighting for her freedom and ultimate acquittal.

I’m just flapping my gums and not getting to the point…which is….

GO SEE FREE ANGELA AND ALL POLITICAL PRISONERS!

The movie comes out this Friday, April 5th to select AMC theaters nationwide.

I say “select theaters” because its a documentary.

And as such, it’s not gong to get the same theatrical run as say, G.I. Joe, or Jackass or The Croods.

You know, quality theatrical fare.

So you may not find it at a theater near you.

But if you don’t see it in your local movie listings, all is not lost!

You can Tugg it!

What’s Tugg?

It’s like on-demand at theaters.

Tugg lets you bring the movies you want to see to theaters in your area by arranging screenings.

Free Angela at Tugg.com

Through the Tugg.com website, you can request that a movie be screened at your local theater.

Using Tugg is an easy four-step process:

  1. Request a screening. Let the folks at Tugg know that you want to see Free Angela and they’ll set you up with the tools to get your screening on and popping.
  2. Spread the word. Let your folks know that you’re bringing Free Angela to a local theater and to reserve their tickets. Tugg has all the social media plugs you’ll need to spread the word far and wide.
  3. Meet the threshold. Step 2 is uber importante because if your folks don’t reserve enough tickets, the movie won’t be screened. And that would suck.
  4. Enjoy the show. No explanation needed.

Now you’ve got to set up an account in order to user the service, but the minor inconvenience is well worth it.

And once you’ve created your event, all you’ve got to do is promote it to your peeps.

How simple is that?

Anyway, now you know Tugg, how to use it, and what you need to do if you can’t find Free Angela on Friday.

Please forgive my gushing like a schoolgirl earlier.

It might have been my proximity to all the superstars at the screening and after party at Red Rooster.

But Free Angela was dope.

So if there’s no local theater showing it, remember: Tugg it!

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Much Ado About Nothing: Super Bowl XLVI Social Media Post Mortem

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When the buzzing stops, and the confetti is swept up from the Canyon of Heroes, the memory of the Giant’s Super Bowl victory will quickly fade from memory.

But Monday (and the next few days) is all about the stats.

How many people watched the game (111.3 million)?

Which commercial generated the most views online (Honda)?

What were the Tweets Per Second (TPS) during the half-time show (10245) and last three minutes of the game (12,000)?

How many social media comments were made during the Super Bowl (12.2 million)?

How many views of the top five commercials were generated (63.5 million)?

From a viewing audience perspective, Super Bowl XLVI was a record breaking/setting year.

What does it all mean?

A big fat donut hole!

It doesn’t mean a friggin’ thing!

Bear with me for a moment.

The real impact of these numbers will be seen in the days, weeks and months that follow.

And it will be judged, not by the bragging rights of the advertisers who created these commercials.

And if I were any one of them, I wouldn’t be bragging too much – this year’s crop of commercials were so blasé.

The success of these uber expensive commercials will be judged by whether their clients, who forked over big bucks for these prime time slots, actually made any money.

Not one cares, really cares, about how often their commercial was watched on YouTube if it doesn’t drive consumer behavior.

If you don’t buy a Coca Cola, Pepsi, bag of Doritos, purchase a Honda, Chevy, Acura, Cadillac, an insurance policy, go to the movies to see The Lorax, Act of Valor, G.I. Joe, or watch Swamp People on tv, then the J.W. Morton & Associates, Wieden & Kennedy, CP&B, and Red Tettemer & Partners of the world failed miserably in the performance of their high-priced jobs.

The reality of the Super Bowl spots is that there is no real way of knowing whether they were effective or not.

Sure we’ll share them, comment upon them, spoof them and they’ll be the fodder of countless water cooler chats.

But how many of us were actually influenced to do anything because we watched them?

For all the Tweets that flashed across connected devices, how many contained a purchase decision?

One problem (as I see it) was that there were no explicit calls to action.

With the exception of GoDaddy (QR code), the NFL Fantasy promotion (short code and keyword), or any of the brands that used hashtags or a Facebook page (and only immediately during the broadcast), there was no way to track the efficacy of any commercial.

For advertisers and marketers, it’s all about the numbers.

And when the biggest driver for the makers of these commercials was views alone, a huge opportunity was lost.

I know you’re thinking, “it’s a commercial, shouldn’t I be looking for as many eyeballs as possible?”

Well yes, and no.

Yes. You get what you paid for. Advertisers witnessed the most highly watched Superbowl of all times (I think). So eyeballs were in abundance.

No. We live in an age where social media is increasingly important.

If you’re looking at social media as another venue to air your commercial, then you’re missing the point.

Social media enables deeper level of engagement than a simple one-way commercial.

But most of the advertisers who created these commercials, missed the point, entirely.

Years from now, when we think about the winners and losers from Super Bowl XLVI, I doubt we’ll remember any of these commercials, but rather, how many missed the opportunity to do something…memorable.

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