Tag Archives: Mashable

Best of the Best. The Webby Awards.

The Webby AwardsDid you catch the Webbys?

You know, the annual award show that celebrates excellence in the internet?

Well not excellence in the internet, but excellence of the internet.

Actually, it’s not just of the internet.

It’s websites really.

And interactive advertising and media.

Also online film and video.

Oh yeah, and mobile apps too.

And social web, I think.

Let’s try this again.

The Webby Award honors exceptional work on websites, interactive advertising and media, online film and video, mobile apps and social web.

The New York Times calls The Webbys “the Internet’s highest honor.”

I think this means it’s a big deal.

In it’s 17th year, The Webbys brings together some of the most innovative and creative minds to pay homage and acknowledge some of the tremendous work being done in the online, social media and interactive space.

For we geeks, it’s like the Oscars of the online and interactive world.

Win a Webby and you are somebody.

This year’s Special Achievement honorees include Steve White (“JIF” not “GIF”) Frank Ocean, Kevin Spacey, Grimes, Obama for America 2012, Chris Kluwe and Tribal DDB Worldwide, among others.

And nominees ranged from Funny or Die to The Onion, Mashable to Tumblr, Google to Ted Ed – and everything in between.

If you’re unfamiliar with The Webby Awards, it’s all good.

It is a thing of geekdom.

And unless you’re into the internet, mobile, apps, advertising or social media, you probably don’t care.

And that’s cool.

But if you’re interested, The Webby’s gives out over a hundred awards each year, to the best and brightest among us.

Yes. I included myself in the running for “best and brightest.”

Don’t trip.

Each year, two awards are giving out  in various categories: The Webby Award and the People’s Voice Award.

Winners of The Webby Award is selected by the members of The International Academy of Digital Arts and Sciences.

While the People’s Voice Award winners are selected by the people, via online voting.

Now if you visit the site, you will be overwhelmed.

There are over one hundred different categories and the page of the website listing the winners and nominees scrolls endlessly.

So here are my faves:

Mobile Advertising

Best Use of Social Media

Media Streaming

Best User Experience Tumblr

Web Services and Applications

There were infinitely more categories and winners.

And as I was going through them all, I realized that it was better to simply give you the link to check out the full site, winners and nominees for yourself.

I know, I know.

I originally said that you’d be overwhelmed if you visited the site.

But I was getting overwhelmed, and we can’t have that.

I’m just saying.

There are loads of videos, memes, and content galore, so give yourself a chunk of time to go in.

It’s taken me two days to get this out, just because I took such a deep dive.

And I couldn’t figure out what to write about.

It was all so compelling.

Especially all the mobile stuff.

Nerdy right?

Whatev.

So, if you want to know what the most amazing web, online, social media and interactive stuff of 2012 was, peep The Webby Awards site.

If not, kick rocks!

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Not Up on Pinterest? You Should be Ashamed!

Get up on it! If you're not already.

I just heard a story about a web developer working on a project, who didn’t know what Pinterest was.

My immediate reaction was horror, as the two year old social photo sharing site has over 11.7 million unique monthly visits.

To be fair to the developer, I take for granted how much the landscape of social media changes and how quickly one can lose track of what’s out there.

Although some dismiss Pinterest as a niche community (it’s mostly a female audience), the reality is that this audience is cohesive and MASSIVE.

You ignore Pinterest to your own demise.

The developer (from the story) definitely lost the client.

I felt bad.

Scanning my in box today, I came across this article in Mashable, discussing Pinterest’s value to brands looking to connect with consumers.

Another, on the PRDaily blog, discussed the record pace at which Pinterest’s monthly daily views eclipsed the 10 million mark.

Clearly, interest in Pinterest is spiking, because it’s audience is also.

And folks who are paying attention, aren’t trying to miss this social media boat.

Truth be told, someone else put me on to Pinterest.

So I can’t even act like MY trend spotting lens is so deftly honed.

But I am kinda tight. Don’t get it twisted!

Having spent time on Pinterest, it’s very visual nature should be intriguing to any brand that understands the eyes are the keys to the soul wallet.

With numbers like Pinterest’s that’s a lot of souls wallets.

If you’ve never heard of if, I’d suggest you hustle on over there and take a gander.

There’s loads of interesting content being pinned and lots of dialogues around that content.

And that makes Pinterest one of THE places to be online IMO (I can’t even help using this damn slang!)

While it’s invitation only, I haven’t run into anyone who has been turned away.

You don’t get to 11.7 million unique views a month saying ‘no’ to folks.

Several notable brands have already ‘pinned’ parking spaces on Pinterest, and they’re hoping the exposure pays off.

I’m certainly advising the folks I know to do so!

If you really want an in-depth analysis of Pinterest, TechCrunch does a great job breaking it down (to it’s very last compound) for you.

Happy pinning!

UPDATE: My girl Cara Largoza Reynoso just put me up on an infographic that was published yesterday on Social Times. It really does a good job breaking Pinterest down in an easy-to-follow graphic.

Check it out.

What's what on Pinterest.

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Enough with the Leaks! Drop The iPad 3 Already!

Is it real? Will the world have the iPad 3 soon?

A little over a year ago, I got my first iPad.

Less than 35 days after I did, Apple released the iPad 2.

Needless to say, my acquisition fell outside of the 30 day window in which Apple permitted iPad owners to exchange their iPad and upgrade to the iPad 2.

I wasn’t about to shell out any money for what I thought (at the time) were minor upgrades.

I had fallen for Apple’s chicanery in the past, and I wasn’t about to be parted with my money for a few bells and whistles.

Sure, there’s a better display, and two cameras, and a faster processor, but what does that really mean?

It wasn’t until a few months ago, that I actually used an iPad 2 for the first time.

Now I look upon my iPad with utter disgust.

How could I have been living like such a…savage…for so long?

So, it is with much anticipation that await the release the iPad 3.

And each new leak only increases that anticipation.

What leaks?

Where have you been?

For months, there has been unbridled speculation about what new features the iPad 3 would possess.

And recently, there have been credible ‘leaks’ of some of the component parts of the upcoming Apple tablet.

Here’s a short summary for you cave dwellers.

The Case

Last week, Mashable released photos of what purports to be the outer casing for the iPad 3. The images, which came from a Chinese blog, Apple Daily, are contained in a gallery which show the inside and outside of the casing. In addition, Apple Daily included a comparison of the three iPads, showing the similarities and differences of one section of the iPad. The case is rumored to be slightly larger than the iPad 2, to accommodate a larger battery, to support a more powerful processor and the LTE 4G radio.

iPad 3, I must have thee!

The Retina Display

The iPad 3 is rumored to have a 2048×1536 retina display. This rumor was apparently confirmed by MacRumors (how appropriate) last week, when they posted (what appears to be) photographs of the new ultra-high resolution retina display, which they claim to have examined under a microscope.

What does a display with twice the pixels of the current iPad mean to regular folks? Think HD on your iPad. Images will be incredible sharp and you’ll see details that you weren’t even aware were there on regular displays.

MacRumors side-by-side microscopic comparisons of the iPad displays.

The Camera

The size and configuration of the back casing also appears to fuel speculation that there will be an 8 megapixel camera (the same camera on the iPhone 4S) on the new iPad. An 8 megapixel camera on the iPad 3 will mean higher quality photographs, rivaling that of professional cameras. (Not really – but I wanted to sound dramatic).

All I can say, is that the speculation is killing me!

What I didn’t tell you about my experience with the iPad 2, was that I was seriously contemplating robbing the friend who let me rock it.

As I walked around Miami, recording video and talking with various admirers inquiring as to what I was doing (walking around holding a tablet in front of me), I thought about the various stories I could come up with as to why I was returning without the device.

But, I suspect, if I had made off with the iPad 2, the iPad 3 would drop immediately thereafter, and I’d be stymied, once again, in my efforts to possess the latest and greatest Apple device.

So, I wait, until March 7th, when Apple will allegedly announce when the iPad 3 will be available for sale.

And I will wait (not in some line outside the Apple store like some teenage concert-goer) until I can cop one for me-self.

Shoot, it’s about to be my 42nd birthday in two months.

Perhaps I can convince my network to help me raise the money to buy one, as they famously did on my 40th (love you guys!!)

But really, enough with the leaks. Drop the iPad 3 already!!

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Filed under branding, digital advocacy, iPad, rant, technology