Tag Archives: mobile applications

Clap for your app. Applause gives app developers a helping hand.

Applause

Do you want to know how your app stacks up against other apps?

Or even previous versions of your own app?

Then pay attention.

There’s a new app rating service called Applause, which lets you do just that.

Applause is the brainchild of a Boston-based uTest (known for getting their tech on).

To hear them describe it:

Applause is an app analytics product that crawls every rating and review from the top app stores. Applause synthesizes this mountain of user feedback into an easy-to-consume Applause Score to measure user satisfaction, app quality and how much applause an app is earning from users.

Its been compared to Klout, the social media influence ranking service.

But, in my opinion (outside of the 0-100 scale – more on that later) it’s actually more like Alexa, in that it ranks mobile applications far more objectively.

Apps are given a score (like Klout) between 0 and 100.

The greater the score, the better the app.

Scores are tabulated from the more than 50 million ratings, reviews and comments left by users in the App and Google Play stores.

The Applause score is actually comprised of ten different attributes, which include things like price, content, usability and ‘elegance’.

What are these "attributes" you speak of?

What are these “attributes” you speak of?

If you want to get an in-depth understanding of how Applause Scores are generated, check out their Behind the Scenes page, which discusses how attributes are weighted and applied.

For consumers, Applause can help you determine whether an app is worth the download.

Too often, developers send ‘ringers’ in to artificially inflate an app’s star rating.

Worse still, are the fake reviews of users lauding an app.

Applause claims that it provides a more even-handed, objective review of an app.

Kind of like the way Rotten Tomatoes provides objective, even-handed reviews of movies.

I set up a free account and took Applause for a test spin, and was fairly impressed with what I saw.

Setting up was as simple as entering an email address and choosing a password.

From there, I searched for an app, double-clicked the result which opened up a dashboard.

The Applause dashboard provide a snapshot as well as in-depth views of an app in six categories or areas:

  • Applause Score
  • Applause Attributes
  • Applause Signals
  • Review Stream
  • Tag Cloud
  • App Basics

For developers, Applause provides a bright line test of their app’s true appeal.

If your app wasn’t properly vetted or Beta tested, you might not know how crappy (or awesome) your app really is.

Applause lets you see your app’s overall rating, but also a tag cloud of the keywords most often associated with the app.

More importantly, Applause provides meaningful insight and direction about how to improve user satisfaction and overall app quality.

If you’re curious, I’d definitely recommend that you check out your app and see if it generates any Applause.

Get it?

I crack myself up.

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Filed under apps, mobile

Talking Strategy with the Digital Strategist

I know, I know.

I haven’t posted in a while.

But I have a perfectly good excuse – I’ve been busy.

I really have!

It’s not really a good excuse, but I use it every time I get lax in my blogging.

And it’s been almost four months, so I need to act like I give a sh*t!

So anyway, I just did an interview with David Muhammad, Founder/CEO/Chief Strategist of MadisonDavid Digital, and host of The Digital Strategist, a program on SOMAtv, the public access channel of South Orange and Maplewood.

Now it’s not 60 minutes, and the set leaves something to be desired.

But the conversation with David is insightful, and I wax digital, mobile and me.

We talk about my start in the digital space, working with Digiwaxx, Marksmen Productions and my perspectives on mobile application development.

It’s 28 minutes long, but believe me, it goes quickly!

Enjoy!

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Go mobile or go the way of the dinosaur.

Ad & Marketing Industry News

Last night, I read an article in AdAge about how both Google and Facebook were staking their respective futures on mobile, and how mobile was increasingly becoming the foundation of their efforts.

The Marksmen are a production unit ahead of their time.

Since 2005, when I started working with The Marksmen, developing applications that could be accessed and utilized from mobile devices (it all started with the Treo), I knew that mobile represented the future of computing.

Notice I said “computing” as opposed to content consumption or the internet, because with the advent of the smartphone, there are fewer and fewer things that one can do exclusively on a PC that can’t be done on a mobile device.

It was while at DOT.TUNES that I cut my mobile teeth.

From there it was DOT.TUNES, the first mobile application developed for the iPhone BEFORE the release of the iPhone SDK, which allowed users to remotely access their entire iTunes library directly from their mobile devices (even if it wasn’t an iPhone – holla!).

I even did a stint at MX Telecom (now OpenMarket), one of the largest mobile aggregators in the world, to learn about the ins-and-outs of the mobile industry, from the perspective of the underlying technology behind SMS/MMS/PSMS/Wap, mobile billing, etc.

Ever since, I have been preaching about the importance of mobile to anyone who would listen.

I tell virtually all the clients I consult, that they need to adopt a mobile strategy.

Set up a basic SMS service.

Build a mobile version (or mobile optimized version) of your website.

Create a brand specific mobile app.

Do anything to incorporate some mobile elements to your brand identity or risk going the way of the dinosaur.

I’m saying, if Google and Facebook are banking so heavily on it, doesn’t it seem to make good business sense?

They’re only multi-billion dollar companies.

Clearly, there is some wisdom to their actions.

WeHarlem knows mobile. Do you WeHarlem?

Recently, I’ve been speaking with Sergio Lilavois, one of the founding partners of WeHarlem, an interactive e-community for those that live, work or socialize in Harlem.

WeHarlem has launched several innovative initiatives directed squarely at harnessing and applying the power of mobile devices.

They have a social media website, WeHarlem.com, which links residents and local businesses.

In addition, they developed device specific applications, for the iPhone, Blackberry and Android devices, giving WeHarlem users the ability to access all of WeHarlem’s features on-the-go.

One of the most valuable features of WeHarlem’s mobile app, is the Wi-Fi locator, which enables users to find Harlem businesses offering free Wi-Fi in their establishments.

WeHarlem’s strategy involves providing Harlem residents and businesses with bi-directional utility, generating foot-traffic, loyalty and retention.

We’re in discussions right now to help bring businesses even deeper into the fold, by offering services to enable them to more closely connect with their target audiences using mobile and social media technology.

There have been other shining moments, when the strategies I propose actually gain a foothold.

Vincent Morgan, for example, knew immediately that he wanted it all, a mobile version of his primary website and an SMS alert service.

Although he failed in his efforts to dethrone Charles Rangel, he succeeded in rewriting the way candidates utilize the web, social media and mobile in their campaigns.

Anyway, the AdAge article renewed my passion for evangelizing mobile and I will continue to preach the value of mobile to all who will listen!

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