Tag Archives: QRReader

QR Codes are cool!

I generated this QR Code using QR Code Generator from the ZXing Project.

If you’re not up on anything that’s happening in the digital world, you probably haven’t peeped QR codes.

Although you’ve probably seen these weird squiggly things on business cards, flyers or maybe even the last time you went shopping at Macy’s, it probably escaped you that these little boxes were the wave of the future.

What is a QR Code?

Well Wikipedia describes a QR Code (short for Quick Response) as a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

The QR code above was generated using a free online QR code generator. To see what’s encoded, you’ve got to:

1.  Have a QR reader on your phone. If you’ve got an iPhone, I recommend QRReader. *Download it to your device.

2.  Open your QR reader on your device. If it seems like you’ve turned on your camera, it’s ok. That’s what’s supposed to happen.

3.  Point your camera at the QR reader until it’s centered on the screen.

4.  Watch the magic happen!

You can do really cool things with QR codes beyond simply sharing your information.

For example, you can launch a video, send text, trigger an SMS or direct viewers to a URL.

Here are a few more that I think you’ll enjoy:

Point your phone at this QR code for a sexy experience.

In this example our QR code launches a video on Vimeo of a short film produced by Firststar Films/Viral Cinema for Black Box a custom accessories boutique in Tribeca.

QR Codes can be used to generate text messages too!

Although this is just a sample, QR codes can generate real SMS/text messages, delivered right to your phone.

QR codes can trigger much more sophisticated actions, beyond simply opening a URL or driving simple text messages. In fact Google’s mobile Android operating system incorporates QR readers natively into it’s architecture, allowing it to trigger more complex processes.

Brands are only starting to flirt with QR codes in the States, but I project that as they start to proliferate, you’ll find more exotic and innovative things being done.

I hope this has been instructive, and feel free to reach out to me if you’ve got questions on QR codes, mobile, apps or whatever!

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