Tag Archives: Red Rooster

Visualeyz. We rocks eyeballs!

The artist formerly known as Mos Def rocks the mic with Visualeyz on the visuals.

The artist formerly known as Mos Def rocks the mic with Visualeyz on the visuals.

If you pay attention to anything I say, you might recall that I dropped the name Visualeyz a few weeks ago.

I was talking about a JDilla tribute featuring DJs Questlove, Mike Nyce and Rich Medina in Philly.

I also brought up Mark Hines, of Visualeyz, who was manning the visuals for the night.

If you read that post, you probably thought, “Who is Visualeyz and what does ‘manning the visuals’ even mean?”

You would have been well within your rights to be curious.

As the purveyor of information, I am duty bound to disabuse you of your ignorance.

Visualeyz is the video production, VJ, and marketing arm of The Marksmen.

The About page of visualeyz.net describes Visualeyz as follows:

Visualeyz is a Video Production, VJ, and Branding outfit that brings stylized club and in-venue video mixing and branding together into a powerful marketing tool. In other words, we rock eyeballs.

Visualeyz provides video mixing and branding together into visual presentations and powerful cultural and social experiences.

That’s a mouthful.

But I feel like I haven’t really said anything.

Let’s try this again.

When Madonna was looking for the final dancer to join her crew, as part of the Smirnoff Nightlife Exchange, Visualeyz was tapped to provide background visuals for an on-stage dance routine.

When Masters of the Mix was looking for a crew to shoot and edit the final scene of the second season, announcing the winner, they called Visualeyz.

When the Philadelphia Museum of Art needed to do something interesting to kick off their Art After 5 series, Visualeyz was at the top of their list.

When big dogs need visuals done right, they call Visualeyz.

Visualeyz offers businesses and brands numerous opportunities to connect with and engage their clients, customers, and sponsors.

Whether it’s a small local business targeting a niche audience or a big brand with a national pitch, Visualeyz has to tools to reach them all.

With the proliferation of smart phones and increasingly powerful mobile devices, Visualeyz helps brands target the mobile generation by providing 2nd screen experiences, microsites and integrated smartphone apps that engage audiences before, during and after events.

Visualeyz pushes live on-screen social media feeds, real-time posting of photos, audio and video content to brand profiles, and supplies full analytic data about who attended, how they accessed and interacted with your brand.

They’re part of the same crew who developed the interactive Red Rooster, Tillmans NYC, 1300 Fillmore and Townhouse mobile web apps, which let users browse the venue’s playlist right from their mobile devices.

In a nutshell, Visualeyz helps bridge the gap between engagement and conversion.

I’m kinda excited to see what the future has in store for Visualeyz and the brands they work with.

Here are a few branded teasers.

Okayplayer.

Goodie NYE.

Worship Recordings.

If your a brand looking for a deeper level of engagement with your audience, you better get you some Visualeyz in your life!

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Filed under branding, digital advocacy, iPhone, mobile, technology

Ginny’s Supper Club. Red Rooster, Part Deux

A few nights ago, I took a meeting with one of the owners of the Red Rooster and GTM Central, an Atlanta-based creative agency, in the recently opened Ginny’s Supper Club.

We were meeting to talk about the programming for the latest entrant to the New York night life scene.

For those of you not in the know, Ginny’s is located in the recently renovated downstairs of the Red Rooster, the posh restaurant of celebrity chef, Marcus Samuelsson.

If you missed the announcement about it’s opening, that’s okay. It was quite low-key.

Sure, it was mentioned in a bunch of online publications.

But unless your a foodie or aficionado, Ginny’s formal opening probably flew under your radar.

Red Rooster has become the de facto go-to destination uptown, and celebrity-spotting – as well as fine dining – is the order of the day.

Can you say swanky?

While Red Rooster has become known for it’s exceptional menu, high fine art and extensive music catalogue, Ginny’s is looking to brand itself as the spot for great food and exceptional live entertainment.

Think of Ginny’s as a juke joint or a speakeasy, and you’ve got the picture.

They’ve got a separate dinner and drink menu – I had the roasted duck. It was delicious!

And the mixologists at the bar are on par with any in the city.

There was a Brazilian band playing bossa nova the night I was there, and the place was packed – literally standing room only.

Roberta Flack is performing at Ginny’s on April 14th as part of their Jazz Masters Series, and the line up for the spring and summer is equally outstanding.

If you’ve only been upstairs, then I strongly encourage you to head downstairs and experience Ginny’s yourself.

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Filed under branding

I took a day off (from blogging) and now I feel…bad (not really).

I blog. Therefore, I blog.

So yesterday was the first day that I didn’t keep my 2012 blogging resolution of posting every day.

Yeah, I was running around between meetings…

And yeah, I had a class to teach at PAL Harlem Center…

And yeah, I was providing last minute tech support at the Red Rooster…

And I did spend several (valuable) hours (when I could have been blogging) driving around the city…

But there were at least two to three good hours yesterday, when I could have plopped myself down and banged out a post.

But I didn’t feel like it.

There.

I said it.

Yesterday, I simply didn’t feel like blogging.

And for no reason in particular.

I had loads of stuff I could have written about…

Like my meeting with Cheray Black and Q’tyashia Arrington, the founders of The Social Climb, a niche job search engine they’re launching this month…

Or even my meeting with Kembo Tom of GTM Central, the NYC/Atlanta/LA based creative agency that created the Smirnoff Master of the Mix

GTM+Je t'aime=GTM Central

I could even talk about my increasingly deep forays into Pinterest

This is my Pinterest page. I've started a few boards.

But I chose not to.

The hours whittled away and I didn’t make a single keystroke.

As midnight drew closer, I thought that perhaps I should throw something together just to keep on schedule.

The martial arts in this movie is incredible!

But then I started watching True Legend, and put it off.

Interesting movie. But too predictable and really poor casting.

And of course, since I had another movie I hadn’t seen in my Netflix Instant Queue, Knife Edge, I had to watch it.

That was a mistake – too predictable.

Anyway, as I sit here, reflecting on my active omission, I realize that this post is pure fluff.

I’m not really saying anything.

I’ve just got to blog.

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Filed under Smack talking