Tag Archives: Sean Combs

Is Social the Future of Television? You Better Believe It!

Have you heard of YouToo?

YouToo. Be On TV.

YouToo is the world’s first social tv network allowing viewers to interact with one another over a national cable television network.

Youtoo claims to be “the next frontier of social networking” because it’s both a social network and a television network which uses “advanced technology that makes them work together.”

What about Trendrr?

Trendrr. More signal. Less noise.

Trendrr is a tech solution that helps content producers process and understand the multiple streams of data from television, online, and social media, and put that data to use.

Trendrr measures the social media activities tied to television broadcasts, and the increasingly significant impact that social has on brands and audiences.

You must have heard of Revolt, right?

Sean Combs is launching a new network called Revolt.

Revolt is the new music video cable network of Sean “P Diddy” Combs that’s slated to launch next year on Comcast.

With a focus on artists, Revolt’s mission is to revolutionize the way artists are promoted using social as a platform.

These are just a few of the brands that are focusing on ‘social television‘ the intersection of television, social media, connected devices and audiences.

So what does it all mean?

It means that there is a growing nexus between television and social interaction, and businesses are paying attention.

The recent record-breaking numbers in viewership and social chatter with the Super Bowl, Grammy Awards and the Oscars, aptly demonstrates this point.

More importantly, the availability of low-priced, more powerful smartphones and tablets, means that more people will have the ability to take advantage of these intersections.

Connected devices make it even easier for brands to interact with their audiences, regardless of whether they’re in front of traditional television screens or not.

It also creates opportunities for brands to engage audiences in ways that simply didn’t exist as recent as a year ago.

Twitter hashtags, on-screen QR codes, text calls-to-action, voting and integrated mobile apps are just a few of the methods television programmers have embraced to become more social.

Home shopping networks, like HSN, have been leading the way for years, giving shoppers the ability to browse for products and make purchases from the convenience of their couches, home computers or mobile phones.

I suspect that this trend will continue well into the conceivable future, which will undoubtedly provide even greater opportunities for brands to interact ‘socially’ with their audiences.

1 Comment

Filed under digital advocacy, social media, technology

Michael Havaien. The Bad (or Bang!) Boy of Boxing

 

The Two Iron Mikes

If you’ve been paying attention to my blog, you might have caught a post I did a few months ago about NJ quietly becoming a boxing mecca.

At the time, I was talking about a little-known gym in North Bergen, and one of the people making moves to put the gym on the map.

Fast forward a few months, and it’s a whole new world.

My friend is now in talks with a group of investors, opening his own gym.

He’s also building a stable of world-class amateur and professional boxers, MMA fighters and athletes from different sports.

Oh, he’s got a pretty serious technology play in the works as well.

Did I mention the film/television productions currently in development?

The ‘friend’ is Michael Havaien.

A Hampton University graduate, Michael (‘Face’ to his friends) is a force to be reckoned with.

Never one to toot his own horn, he’s been taking meetings and talking to some of the most influential people and brands in the fight business.

With friends in high places at virtually every major promotions and matchmaking house in boxing, Michael knows the importance of making friends.

Main Events, Mike Tyson, and Golden Boy, are just of few of the people and brands on speed dial.

With bouts lined up for main events and undercards in Atlantic City, the Prudential Center and Bally’s, you’re likely to see Michael ringside the next time you watch a fight on HBO or Showtime.

If you’re a true aficionado, you might have caught one of his by-lines in BoxingCommunity.org8CountNews or Bokser.org.

Soon, though, you’ll be able to tune into Michael’s own branded web channel, where you can catch his by-lines, videos and other exclusive content.

We can’t let the cat out of the bag quite yet, but Michael is about to drop a major bomb (we’re talking Hiroshima and Nagasaki combined – serious mushroom clouds).

If you’re familiar with the way Sean ‘Puff Daddy’ Combs established Bad Boy Records, and took over the music industry, you’ve got a hint about what Michael is about to do – hence the title to this post.

With a keen eye for business, an intimate understanding of the fight industry, a bird’s eye view of fight promotions, management and match-making, and a hustler’s mentality, cat’s are surely not ready for this mogul-in-the-making.

And like Puff, Michael has a uncanny ability to recognize talent most people overlook.

He’s cultivating a stable of up-and-coming (and undiscovered) athletes in multiple sports, and banking on one of them (if not all) making a splash in their respective sports.

Currently, he’s talking with B-Hop‘s business partner to provide PR services for upcoming fights in DC, working with the NJ Golden Gloves, and deals in the works with some of the most widely recognized promoters and fighters in the game today.

Stay tuned for additional posts about ‘The Bad Boy of Boxing’ and the projects he’s working on.

Leave a comment

Filed under branding