Tag Archives: WeHarlem

10 Billion App Downloads and You DON’T Need One?

Unless you live under a rock, you’ve probably heard the recent announcement by Apple that they’ve just eclipsed 10 billion app downloads in the Apple App Store.

Starting from the release of the iPhone in 2007, the Apple App Store passed the 1 billion download mark in April of 2009, after opening in July of 2008. That’s a ridiculous pace by any standard.

Tap Tap Revenge is one of the more popular iTunes Apps

Even though much of this traffic was driven by highly popular titles like Tap Tap Revenge and Angry Birds, the reality is that apps have captivated much of the public’s attention, and are as common as the devices upon which they are deployed.

If you’re not an Apple-o-phile, you’ll still be impressed by the estimated 2.8 billion Android apps that have been downloaded to date.

Android is making a strong showing in the app space as well.

What does this all mean?

It means that people find great utility in their mobile devices and much of that utility has been driven by apps.

It also means that apps are a useful tool for brands interested in providing utility to their audiences, in what is becoming an increasingly traditional methodology.

Own a brick-and-mortar establishment? You should have an app that at a minimum, provides turn-by-turn directions to your door. Sure, they can go to GoogleMaps and find you, but why give Google those metrics? Why force your potential customer to take that extra step?

Are you an artist? Your app should stream your music (or at least snippets), provide access to your music video, pictures, show dates and special event, like listening parties or release dates. If you’re interested in making money, your app should direct users to your mobile-based store front allowing purchases downloaded directly to their device.

Maybe you’ve got a service-based business. Your app can simply be an abridged version of your website, providing one-click access to your phone, email or full mobile site. You can also use push notifications to send out blog posts, where you showcase your service-specific knowledge and expertise.

Five years ago, when I was working with The Marksmen and we were introducing DOT.TUNES, the first iPhone app which allowed users to remote access their entire iTunes library from any device capable of an internet connections, we realized that we had an uphill battle, as smart phones (and the concept of ‘apps’) were still very niche.

I acknowledge that we were ahead of our time (DT was released prior to the availability of Apple’s software developer’s kit) and were definitely on the leading edge of the entire app movement, but even then we realized that apps were how mobile users would access and consume content.

Mobile phones, including smart phones, would invariably have memory and processing constraints, and apps offered a simple way of providing one-click access to great utility, without compromising memory or processing speeds.

Fast forward five years, and Google, Nokia, Samsung, Blackberry, Palm, Windows all have their own apps, and are all seeking to replicate Apple’s success.

Big brands like Hyundai, Pepsi, Old Navy, Walmart, all have apps. And smaller brands are starting to embrace apps as well. WeHarlem’s app, provides a social media app developed specifically for Harlemites. There’s even a Dutch municipality which allows users to file complaints via an iPhone app.

IMO, if you’re a brand looking to forge deeper connections with your core audience, penetrate the market, provide greater utility to your current customers, or simply take advantage of the numerous opportunities that mobile applications provide, developing an app for your brand is a wise investment.

If you’re interested in learning more about mobile applications, and how they can help your brand, feel free to shoot me an email or give me a call.

I’d love to hear from you!

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Go mobile or go the way of the dinosaur.

Ad & Marketing Industry News

Last night, I read an article in AdAge about how both Google and Facebook were staking their respective futures on mobile, and how mobile was increasingly becoming the foundation of their efforts.

The Marksmen are a production unit ahead of their time.

Since 2005, when I started working with The Marksmen, developing applications that could be accessed and utilized from mobile devices (it all started with the Treo), I knew that mobile represented the future of computing.

Notice I said “computing” as opposed to content consumption or the internet, because with the advent of the smartphone, there are fewer and fewer things that one can do exclusively on a PC that can’t be done on a mobile device.

It was while at DOT.TUNES that I cut my mobile teeth.

From there it was DOT.TUNES, the first mobile application developed for the iPhone BEFORE the release of the iPhone SDK, which allowed users to remotely access their entire iTunes library directly from their mobile devices (even if it wasn’t an iPhone – holla!).

I even did a stint at MX Telecom (now OpenMarket), one of the largest mobile aggregators in the world, to learn about the ins-and-outs of the mobile industry, from the perspective of the underlying technology behind SMS/MMS/PSMS/Wap, mobile billing, etc.

Ever since, I have been preaching about the importance of mobile to anyone who would listen.

I tell virtually all the clients I consult, that they need to adopt a mobile strategy.

Set up a basic SMS service.

Build a mobile version (or mobile optimized version) of your website.

Create a brand specific mobile app.

Do anything to incorporate some mobile elements to your brand identity or risk going the way of the dinosaur.

I’m saying, if Google and Facebook are banking so heavily on it, doesn’t it seem to make good business sense?

They’re only multi-billion dollar companies.

Clearly, there is some wisdom to their actions.

WeHarlem knows mobile. Do you WeHarlem?

Recently, I’ve been speaking with Sergio Lilavois, one of the founding partners of WeHarlem, an interactive e-community for those that live, work or socialize in Harlem.

WeHarlem has launched several innovative initiatives directed squarely at harnessing and applying the power of mobile devices.

They have a social media website, WeHarlem.com, which links residents and local businesses.

In addition, they developed device specific applications, for the iPhone, Blackberry and Android devices, giving WeHarlem users the ability to access all of WeHarlem’s features on-the-go.

One of the most valuable features of WeHarlem’s mobile app, is the Wi-Fi locator, which enables users to find Harlem businesses offering free Wi-Fi in their establishments.

WeHarlem’s strategy involves providing Harlem residents and businesses with bi-directional utility, generating foot-traffic, loyalty and retention.

We’re in discussions right now to help bring businesses even deeper into the fold, by offering services to enable them to more closely connect with their target audiences using mobile and social media technology.

There have been other shining moments, when the strategies I propose actually gain a foothold.

Vincent Morgan, for example, knew immediately that he wanted it all, a mobile version of his primary website and an SMS alert service.

Although he failed in his efforts to dethrone Charles Rangel, he succeeded in rewriting the way candidates utilize the web, social media and mobile in their campaigns.

Anyway, the AdAge article renewed my passion for evangelizing mobile and I will continue to preach the value of mobile to all who will listen!

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