This morning, the partisan and I attended (likemind) ny at sNice, 45 Eighth Avenue, at West 4th Street. As we sauntered in casually: he in a spiffy sport coat, trousers, tie and dress slacks, and I in an adidas jacket, Levis and sneakers, we were ready for some good java and better conversation.
I ordered a large cappuccino and a toasted cinnamon raisin bagel with butter and jelly. The partisan opted for the cafe mocha. We sat at a table on the periphery of a congregation of folk engrossed (clan-like) at a table to our left, and began our conspiratorial discussion of brand (and world) domination.
The topic of our discussion was Twitter and the proper type of engagement a brand should court using the platform (Go Oprah!). How many followers can a brand practically engage? How many people can you actually follow before it’s just noise? Where is the Twitter sweet spot?
What started as an intimate gathering of about 8 to 10 people swelled quickly to a respectable crowd of 20-25 in minutes, and upon reconnecting with the matrix, we found ourselves amidst a sea of name tag-wearers.
“So what do you do?” “Where are you from?” “What brings you here today?” (says one name-tag-wearer).
“Oh I’m a brand strategist.” “I just flew in from Chicago.” “I’m just tagging along with my friend, who heard about it.” (replies the other)
For some inexplicable reason, none of the name-tag-wearers approached the partisan or I. Was the absence of the blue-trimmed tag a scarlet letter?
Had we missed the memo that no name-tag equalled no engagement? Were we interlopers in a private club?
Reading about (likemind), I was impressed by the highly informal and organic nature of it all. Hmmmm….there was a name-tag in the picture…
Attending (likemind), I was somewhat dismayed (is that too harsh? bewildered perhaps?) by its formulaic (and dare I say ‘forced’) execution.
Today the partisan and the proletariat observed.
Next 3rd Friday of the month, we shall wear name-tags.