I’m sitting at the Emerging Trends in Digital Media at the NASDAQ Digital Media Center at Times Square, listening to Roger Keating, Dennis Kneale, Andy Mitchell & Jerry Neumann talk ‘what’s next’ to a packed room.
Hearing cats from Hearst, Fox, Facebook and the startup investment community discuss the trends moving the technology and digital space forward is…how do you say…anticlimactic.
It’s not that they’re not good speakers.
Or the subject matter was stale.
Quite the opposite.
I’m here because I’m really interested in what they’ve got to say.
I’m sitting in the first portion of the program (and the only one I could stay for) entitled “Make It Matter.”
The big digital industry dog on the panel was Andy Mitchell of Facebook. At least in my opinion.
But sitting here, these guys aren’t really speaking to me.
I wait as they respond in turn to the various questions posed by the moderator, and I’m on the edge of my seat at the end of the session, as they ask that pivotal question: “So what’s next?”
And then I hear, “Buying tickets on Facebook”
Buying tickets on Facebook? That’s the future? I’m sure we can do better than that.
Another panelist offers, “Integrative active applications between companion devices.” Sounds like Apple’s formula.
The third contributed, “Sharing via the cloud.” Been there done that.
I guess my disinterest was palpable, as a fellow attendee whispered, ” they’re just pontificating.”
And I guess he was right.
If I was working for Facebook, speaking on a panel, I’d pontificate too.
But do you know what really got my goat?
It wasn’t the fact that these guys were bathing themselves in self-love on stage.
It was because I was at a session called “Emerging Trends in Digital Media” and there was no public wi-fi?
They had their Twitter handle @nyc_dmc, and hashtags aplenty #nyc_dmc #digitalmediacenter
But no public wi-fi!
How do you have a Digital Media Center, with a locked wi-fi?
I mean, you’ve got a roomful of digital professionals, and you’re encouraging them to Tweet and post, but you’re not providing them with a simple means to do so.
After asking around, I was surreptitiously passed a 33 string password to access their wi-fi network by one of the event’s organizers.
I was waiting for the part of the program devoted to SoLoMo (the reason I attended the session in the first place), but I had to leave right at the start of the Content was King, Distribution is Queen panel.
Needless to say, I wasn’t able to determine whether they were able to pull it out of self-love pontification land.
If anyone from NASDAQ DMC reads this article, please don’t be offended about my opinions about the panel I sat through.
And please, please, please set up a wi-fi network for your future visitors to jump on and access easily.
It would really help to demonstrate that you do, in fact, get it.