The Lorax App. A Kiddie Brostache!


I’m at the movies with my four kids watching The Secret World of Arrietty, about little people who live under the floor and the boy who befriends them.

But I’m at the movies with a ‘little person’ myself, my two year old, Fuji, whose attention span was spent as soon as the last of the curly fries disappeared down his gullet.

So I’m wandering the halls on the AMC as Fuji flits from one video game to the next, pulling and pushing, banging and kicking and generally causing controlled mayhem outside of the theater.

And as I pass this Lorax display, I wonder “did they have the foresight to make an app for this movie?”

The Lorax is a movie based on a Dr. Seuss book about a little boy trying to save the world, with the assistance of a small grumpy little creature.

IMO, the world of Dr. Seuss was made for apps. I imagine a world of talking rhyming books, interactive games, entire virtual worlds built off of the colorful characters of Dr. Seuss.

So (since I’m bored) and playing man-servant, hallway chaperone to my toddler, I pull out my handy iPhone, which I had switched to vibrate in the theater, and typed “The Lorax” into the App Store search window.

And wouldn’t you know there are like four different apps for The Lorax (and eight total Dr. Seuss themed apps)!


So I downloaded the free promotional app from the movie and tried to keep Fuji from climbing the Lorax reclining on the display.

The app has a Lorax ‘Brostache’ that moves in response to your voice. There’s also a feature that lets you place the Lorax mustache on your photo.


He was genuinely amused by the app, for like five seconds, and then it was back to banging and kicking, pushing, pulling and punching (Mr. Lorax didn’t put up much of a fight).


Even though the app was very light on pure entertainment value, it’s still a great tie in to the movie, and a great way to leverage an app from a promotional perspective.

Although I haven’t seen the app advertised alongside the movie yet, it’s niceI’m pleased to see that they created one nonetheless.

It was a nice (albeit brief) distraction for my little hellion, and it gave me something to talk about in this quick post (which I created solely on my iPhone-nicely done WordPress!).


Filed under apps, branding, iPhone, mobile, Parenting

2 responses to “The Lorax App. A Kiddie Brostache!

  1. Glad to see that you’re a fan of my work.


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