Not Up on Pinterest? You Should be Ashamed!


Get up on it! If you're not already.

I just heard a story about a web developer working on a project, who didn’t know what Pinterest was.

My immediate reaction was horror, as the two year old social photo sharing site has over 11.7 million unique monthly visits.

To be fair to the developer, I take for granted how much the landscape of social media changes and how quickly one can lose track of what’s out there.

Although some dismiss Pinterest as a niche community (it’s mostly a female audience), the reality is that this audience is cohesive and MASSIVE.

You ignore Pinterest to your own demise.

The developer (from the story) definitely lost the client.

I felt bad.

Scanning my in box today, I came across this article in Mashable, discussing Pinterest’s value to brands looking to connect with consumers.

Another, on the PRDaily blog, discussed the record pace at which Pinterest’s monthly daily views eclipsed the 10 million mark.

Clearly, interest in Pinterest is spiking, because it’s audience is also.

And folks who are paying attention, aren’t trying to miss this social media boat.

Truth be told, someone else put me on to Pinterest.

So I can’t even act like MY trend spotting lens is so deftly honed.

But I am kinda tight. Don’t get it twisted!

Having spent time on Pinterest, it’s very visual nature should be intriguing to any brand that understands the eyes are the keys to the soul wallet.

With numbers like Pinterest’s that’s a lot of souls wallets.

If you’ve never heard of if, I’d suggest you hustle on over there and take a gander.

There’s loads of interesting content being pinned and lots of dialogues around that content.

And that makes Pinterest one of THE places to be online IMO (I can’t even help using this damn slang!)

While it’s invitation only, I haven’t run into anyone who has been turned away.

You don’t get to 11.7 million unique views a month saying ‘no’ to folks.

Several notable brands have already ‘pinned’ parking spaces on Pinterest, and they’re hoping the exposure pays off.

I’m certainly advising the folks I know to do so!

If you really want an in-depth analysis of Pinterest, TechCrunch does a great job breaking it down (to it’s very last compound) for you.

Happy pinning!

UPDATE: My girl Cara Largoza Reynoso just put me up on an infographic that was published yesterday on Social Times. It really does a good job breaking Pinterest down in an easy-to-follow graphic.

Check it out.

What's what on Pinterest.

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