Yesterday, I attended a walk-through with the team from CBS Marketing, in preparation for Saturday’s promotion at the Harlem Center PAL.
You see, on Saturday, the cast and crew of NYC22, will be in the house!
NYC22 is the new CBS prime-time character-driven police drama, which follows six NYPD rookie cops in upper Manhattan.
The show follows these rookies as they patrol the streets with their training officer, and confront the physical and emotional demands of being a police officer on the NY city streets.
Here’s a lil’ blurb from the NYC22 website:
NYC 22 follows six diverse NYPD rookies as they patrol the gritty streets of upper Manhattan. The new trainees include Jennifer “White House” Perry, a former college volleyball star and Marine MP in Iraq with a take-charge attitude; Ray “Lazarus” Harper, the oldest rookie and a former police news reporter with better sources than most seasoned cops; Tonya Sanchez, who comes from a family with a criminal history; Ahmad Kahn, an Afghani native who fought his way to freedom; Kenny McClaren, a fourth-generation police officer with great instincts but qualms about joining the force; and Jayson “Jackpot” Toney, a young basketball legend who squandered his opportunity in the NBA. Their demanding Field Training Officer, Daniel “Yoda” Dean, is a case-hardened, unsentimental veteran of the force who emphasizes basics and holds each cop accountable for their actions. Rounding out the team is Sergeant Terry Howard, a no-nonsense plainclothes officer from the Gang Intel Unit, who trains the rookies on how to keep the gangbangers at bay. With unique backgrounds, personalities and reasons for being on the force, the new cops will make their share of rookie mistakes while they figure out how to relate to their boss, each other and the people they swore to protect.
The show premiers on Sunday, April 15th, and the marketing team at CBS thought it would be a great idea for the cast of NYC22 to interact with the community represented in the show, prior to the premier.
On Saturday, the cast and crew of NYC22 will attend the Pro Hoops Drill & Play Championship weekend at the Harlem Center PAL, for a day of basketball, photo opps, food, and fun for all.
It’s not often that a major television network seeks out a community organization for a partnership like this.
So somebody MUST be doing something right!
Saturday’s event is the culmination of the work from a number of different agencies and entities working together.
Launched at the end of last year, Drill & Play provides community youth with the opportunity to gain (or improve) their basketball skills, through drills and instruction, and participate in games and tournaments.
Drill & Play is run by Ross Burns, the director of Pro Hoops NYC, a company that provides NBA players, college athletes and individuals with professional basketball training.
The event on Saturday is an example of the changes taking place in Harlem, and PAL is at the center of it all.
Tomorrow, I’m attending the preview screening of NYC22 at the Paley Center, together with members of PAL and NYPD and DA brass – so I’ll be on my best behavior – and I’ll be sure to give you the rundown.
The writers, directors, producers and cast will all be on hand to discuss what went into making NYC22, and what impact they feel the show will have.
So if you’re around on Saturday, and happen to be in the Harlem area, definitely drop by.
The red carpet starts at 5:15 pm, and the tournament begins at 6:15 pm, so get there early.
Can’t make it?
Be sure to check out the premier episode on Sunday at 10 pm (9 pm Central) on CBS.
The hashtag for the show is #nyc22, so if you’re going to be watching….