If you’ve been following the simmering battle between Apple and Google, you might have noticed Apple’s first volley.
Not too long ago, Apple announced that they were ditching Google Maps, which is called up by virtually every app on an iOS device that uses location, in favor of their own mapping program.
The much anticipated release of iOS 6 will include this little switcharoo.
And just like that, Google will be erased from several million devices.
More recently, though, Apple announced that it was eliminating YouTube from its devices as well.
And while the rationale for maps (Apple switching to its own map program) seemed like a logical business move, the removal of the YouTube app seems much more….calculated.
In fact, the move seems to support what many see as an active strategy to decouple Google from Apple entirely.
The debate between these titans smacks of the acrimonious relationship between Adobe and Apple, which resulted in Adobe’s permanent banishment from Apple’s coveted walled garden.
More importantly, it signals the drawing of the proverbial line in the sand, with Apple squaring off against Google in what is sure to be a heated battle.
If you’re a disciple of Apple, as I am, you already know that YouTube on Apple sucks.
I never, ever use it.
But that’s besides the point.
The real point is that removing YouTube begs the question: what’s Apple going to replace it with.
Apple has been buying up innovative little shops left and right.
And while I don’t recall a user-generated streaming video service being among them, it’s entirely possible that Apple has something up their secretive little sleeves.
Anyway, we’ll just have to stay tuned…
Perhaps iPhone 5 is really going to knock our socks off.
And Apple will change the game…
Round two goes to Apple.