Can’t make Fashion Week? Visit u@fashionweek and you can!


If you’ve never been to Fashion Week in New York City, then this post will be of little significance to you.

But if you have, as I have, you know that it’s one of the most exciting, sexiest events of the year, populated by beautiful people wearing exquisite clothing.

If you can get into any of the runway shows, you end up sitting feet away from some of the most famous and recognizable celebrities and models in the world.

Shows last all of 15 minutes.

But what a glorious 15 minutes!

The paparazzi cloistered together at the end of the runway…

Cameras creating a cacophony of clicks and whirs as each new model walks down the runway towards them…

Buyers craning their necks to catch the slight flair or nuance in a designer’s offering…

Reporters tapping furiously on their iPhones or Blackberries, posting every detail to Facebook or Twitter….

The feeling is electric.

But getting into Fashion Week is a challenge.

Most of us won’t ever see the inside of Bryant Park’s famous white tents.

My last Fashion Week was 2009 (the year of the big dispute with Bryant Park).

And I’ve been trying to get back ever since.

But peep this….

There’s this new mobile web app that lets you experience fashion week virtually from your mobile phone.

It’s called u@fashionweek.

Snap this QR code to get the experience!

I was initially sworn to secrecy when I first learned about u@fw.

I was expressly told that I couldn’t blog about it until it formally launched.

But I did get the link to uatfashionweek.com and was immediately introduced to the social tuner, which lets you tune in (with a little dial) to the real time Twitter, Facebook, YouTube and Pinterest social media feeds of Fashion Week icons.

There’s also a ‘look book’ which lets you browse (and buy) the designs that will be gracing the runways.

u@fw is an extension of U-experience, powered by Usablenet.

If you’ve never heard of Usablenet, you are forgiven.

Before I started working here, I hadn’t heard of it either.

Usablenet is a transformative technology company based in New York, Italy, and the United Kingdom.

The name says it all: Usable. Net.

We make our (Fortune 500) clients’ websites as highly usable and functional on all mobile devices, apps, kiosks, and other constrained environments as they are when viewed on a desktop.

And it’s one of Fast Company’s 10 most innovative companies in mobile.

But I don’t mean to prattle on about my job.

I really just wanted all my fashionistas and fashionistuds (thanks Carin – I love it!) to be up on this little jewel.

Snap the QR code to be whisked into Fashion Week on your phone.

And enjoy!

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Filed under apps, branding, iPhone, mobile, social media, technology

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