If you’ve arrived here, you were probably doing a search for tips for driving traffic to your blog.
Perhaps you typed “how do I get more traffic” or “increasing traffic to my blog” or “tips for improving your blog’s ranking in search engines”.
Invariably, you came across a number of different results, and settled upon this site to hopefully find the information you were looking for.
You may have even passed up a number of higher ranked results, when you determined that it was just some joker spewing some non-specific set of tips.
Or worse, using jargon that you could neither understand or apply.
Dejected, you navigated away from that page, back to your search results and happened upon my blog.
Well, friend, you’re in luck.
Years ago when I started blogging, I performed just such a search.
I got back loads of articles, written by folks who, while well intended, gave crap advice for building traffic or publishing a better blog.
Not one of them was truly helpful.
And I spent the next few years, engaged in trial-and-error.
But now I think I’ve arrived at the secret sauce of blogging.
Keywords AND tagging, to be a bit more specific.
What are keywords?
In their purest sense, keywords are how content is organized online.
They are descriptive words that serve as reference points for finding information on the internet.
When used singly or in combination, they help someone performing an online search locate the information they are looking for.
When I started blogging, I would write and post frequently.
One of the ‘tip’ sites I visited said that posting frequently helped to drive traffic to your blog.
So I blogged voraciously.
I paid no attention to tagging my posts with keywords.
Regardless of whether my post was timely, insightful, clever or well written, search engine bots simply did not crawl to it.
And as a result, my little blog saw very little traffic.
Then, I read a blog about the importance of metadata, and started tagging my blogs with keywords and descriptive text.
I just knew that I had found the keys to my blogging salvation.
If I was writing about President Obama, my keywords would be “Obama”, “President”, “Democrat”.
I write, tag, post and wait.
I didn’t realize that there were about a zillion other blogs and online articles using the exact same keywords.
My blog was simply one in an undifferentiated mass.
If the New York Times and I both wrote an article that day, about the POTUS, which article was going to come up in a search?
Hint: NOT mine.
Even if I was keyword stuffing (loading a web page with keywords in the meta tags or content), I wasn’t getting more traffic.
All these so-called tips for driving traffic were crap!
But then, my younger brother, Celestine, a friggin PhD, gave me the most valuable tip I ever received about keywords and tagging.
It’s one thing to add keywords to your blog posts and meta data.
It’s another thing entirely to utilize full descriptive phrases.
Think about it.
Who ever just types one word into Google?
Typically, you type out the full query and hit enter.
The results you get back are those whose meta tags most closely match yours.
If there are only one or two words that match, they are lower ranked.
If several words match, or if whole phrases match, those results are ranked higher.
For example, if you type: “get more traffic to your blog” this post will probably be returned on the first page.
And that’s for two reasons.
1. Because that’s the title of this blog post.
2. The phrase is in the body of the blog post and the meta tags.
Over the years, my blog has seen a significant increase in traffic.
I’ve become much more adept at tagging my articles with relevant keywords and keyword phrases, and that has greatly improved the trafic to my site.
When I first started blogging, I’d get 10-20 views per day.
Today, it’s about 100-200.
Now, I don’t claim to be a blogging expert, but I do know a lil’ sumthin’ sumthin’.
But don’t take my word for it.
Try tagging your blog post with descriptive text, and see if your traffic doesn’t improve.
And when it does, tell ’em Stephen Chukumba showed you how.
But if it doesn’t…keep it to yourself!