Mobile (and social media) 2012. By the numbers.


Screen Shot 2013-01-02 at 9.07.34 AMAt the end of every year, there are all these year-end reports.

Summaries of how well (or poorly) various industries did.

Over the course of the next few days, there are going to be a butt load of analysts telling us about 2012.

Invariably, we’ll be bombarded with lots of facts and figures, but rarely is the information succinct.

We’ll get compendia of:

  • iPhones sold in 2012
  • iPads sold in 2012
  • Samsung Galaxy SIIIs sold in 2012
  • Samsung Galaxy Note IIs sold in 2012
  • Kindle Fires sold in 2012
  • Apple apps downloaded in 2012
  • Android apps downloaded in 2012

But is this really all there is?

Sure, when it comes to apps, it’sa two-party system in mobile.

There’s Apple and Android.

Everything else is an asterisk, an also-ran.

So while Blackberry, and Windows Mobile and Nokia (or is it Ovi?), may have horses in the proverbial race, does anyone really care?

Hint: No.

But back to my point.

The bald statistics on mobile, should be more than a collection of numbers.

We should be able to see the impact of mobile on other areas.

Like social media.

Without mobile, would President Obama’s “four more years” tweet have been retweeted over 800,000 times?

Gotta love Black love.

Gotta love Black love.

Those three words are the most retweeted words in social media history.

The picture that accompanied it has been liked over 3.5M times on Facebook.

Another record.

Indeed in 2012, mobile was behind many  of the social media records that were shattered.

Super Bowl XLV generated a record 12.2M social media comments and 13.7M Tweets.

superbowl_stats_courtesy_of_Mashable

Much of those Facebook comments and tweets were from folks two-fisting in front of their television sets.

One hand on the remote control, the other on their mobile devices.

Gangnam Style hit over 1 billion views on YouTube.

Many of Gangnam Style’s views and shares were via mobile.

Shoot in 2012, China sold it’s one billionth mobile phone.

That’s billion, with a B.

I could go on and on, but you get my point.

With as many mobile phones are there are people in the world, it would be hard to deny the impact of mobile.

And with more and more people engaging social media from their mobile devices, the two are inextricably intertwined.

So (here comes Stephen beating the horse that is dead) I say to thee, with these astronomical numbers, do you still not have a mobile strategy?

And if you’re still having issues figuring out how mobile impacts you (and  your bottom line), drop me a line.

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