Monthly Archives: March 2013

American Idol. The so-so show with an over-the-top app.

AMERICAN IDOL: Logo 2009. CR: FOX

I can’t speak for the rest of you, but I haven’t watched American Idol for years.

After 11 years of auditions, Hollywood highs and elimination lows, the show has lost whatever modicum of appeal it once held.

When Simon left, I knew the honeymoon was over.

No amount of judge musical chairs, worst-of reels or Nicki Minaj artificial booty bumps could change my mind.

Nevertheless, millions still tune in each season, making AI one of the highest rated shows on TV.

This year marks the twelfth season for the franchise.

The season’s highlights include a highly publicized cat fight between Mariah Carey and Nicki Minaj, the return of a four judge panel and the American Idol app.

That’s right.

American Idol has an app.

American idol apps

And if you’re a fan of the show, you’re in luck.

The app launched in January (to coincide with the new season, I suppose).

They’re up to version 1.4, so they’ve been putting in work.

FYI – American Idol went all in, making it the most feature-filled app I’ve ever seen.

Literally.

Hands down.

Don’t believe me?

Check it.

The menu alone has 19 different menu items, excluding the Live Sync and Setting options.

Have you ever seen so many options?

Have you ever seen so many options?

They include Vote, AT&T Fan Choice, Idol VIP Sweeps, News, Video, Photos, etc.

With all these options, they’ve got the nerve to have a section called “Idol Extras” below the fold.

Extras?

American Idol has clearly never heard the expression “enough is enough” because they pour it on.

And not necessarily in a good way.

If you go to the home page, you’re presented with a layout that reminds me of the Windows Mobile UI with all those damn tiles.

Scary.

The main banner on the home page includes a countdown clock counting down the days, hours, minutes and seconds until the next show airs.

American Idol App

Underneath that are a repeating series of four grouped thumbnails, which let users navigate to different sections of the app.

An ad appears between each group of thumbnails peddling AT&T, contests and sweepstakes, and various AI branding and marketing messages.

There are feeds to the judges and contestants’ social media profiles, videos, and links to artist websites.

Keith Urban’s Light the Fuse Tour features prominently on the home page (judges need some artist love too!).

One of the more controversial elements of season twelve is the change in voting.

Where you used to be able to place votes one at a time for your favorite artist over the phone, online and via text, you can now place 50 votes at once through the app.

50 votes!

You can divy up those vote however you please for whomever you please.

vote for your favorite idol

The app does a good job of helping fans to manage this new power.

Last night, I didn’t actually watch the show, but I did watch the Top 8 Perform Recap video in the app.

It took forever to load – I had to quit the app and restart before I could actually watch it.

But I digress.

I placed my fifty votes and found the vote counter very useful for keeping track of how many votes I had placed and how many I had left.

The main landing pages of American Idol’s app feel like a Tumblr blog, with simple navigation.

Touch an image and it opens.

Simple.

But for all the content they’ve got, some pages seem like they were just thrown in with no rhyme or reason.

They lack the design sensibility and UI logic of the main pages.

The AT&T Fan Choice option for example, opens up a page of promotional offers that are clearly pulled straight from the web.

The content is resized to fit inside a mobile wrapper, but someone clearly didn’t think about how making lilliputian pages would impact the text and the navigation.

There are a bunch of other pages and features that I won’t get into, because I found the app exhausting.

My biggest peeves with many apps, including this one, is that they do too much.

When it comes to apps, less is more.

Unless you’ve got ADD.

I’d rather see an app do a few things really well, then a butt load of things so-so.

And while the Voting feature is crown jewel of the American Idol app, it doesn’t save it from being a hot mess.

At the end of the day, if you’re reeeaaaallllyyyy into Idol (and you have ADD), then I’m sure you’re love the app.

Everyone else, not so much.

American Idol had the right idea, but (unfortunately for we non-American Idol fans) their execution leaves much to be desired.

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Filed under apps, mobile, reality tv

Bend over. Lululemon’s customer service fail.

Lululemon wants to see your bum.

Lululemon wants to see your bum.

I’ll be brief.

Actually, I’ll be a pair of (recalled) Lululemon Luon yoga pants.

A see-through pair to be exact.

This morning I heard a story so outrageous, so thoroughly implausible, I knew it was a prank.

I wasn’t watching a major news network.

It must have been The Onion.

And the story was a gag.

But as I listened and watched the familiar newscasters report on the story, I realized the story was real.

And Lululemon was making perhaps the worst customer service gaffe in history.

Apparently the Luon, a pair of high-priced yoga pants made by Lululemon, were defective.

If you bent over while wearing them (as you inevitably will in yoga) the pants become sheer and see through.

I assume your exposed pantaloons are not one of the chakras you’re trying to open.

When customers tried to return these defective pants, store clerks made customer put the pants on…

And BEND OVER!

Purportedly, this requirement for a return was sanctioned by Lululemon’s CEO, Christine Day, who said:

“[T] truth of the matter is that the only way that you can actually test for the issue is to put the pants on and bend over.”

As one reporter wrote “asking customers to publicly debase themselves is the surest way of ensuring repeat business.”

The backlash has been instantaneous and unanimous: Lululemon is bugging.

Maybe asking customers to try on a defective article of clothing in-store before you can return it is kosher in Canada.

So they didn’t fully appreciate how folks in America would be offended or taken aback.

Clearly their heads were up their arses.

Perhaps they never heard the expression, “the customer is always right.”

But whatever the case may be, Lululemon made a massive faux pas.

It’s likely going to cost them more than the reported $60 million in lost sales and revenue.

The impact to their reputation can’t be fully quantified.

If the chatter on social media is any indication, it’s serious.

Now I’m not a yoga person.

But I’ll be damned if I drop 100 bones for some friggin pants.

And if I was, and I had, you best believe that I’d have gotten my money back without trying them on.

If I bent over, it would have only been to pass gas as an expression of my malcontent – NOT to prove the pants were see through.

However, the way I would have handled the situation isn’t at issue here.

It’s the way Lululemon mis-handled it.

I’m curious to see how Lululemon makes this right with their customers and fans.

Might I suggest a massive give-back campaign?

If you own any Lululemon product you’re not happy with, even if its not the Luon pants, bring it back to any Lululemon store and we’ll replace it.

No questions asked.

No try-on required.

Lululemon, Christine Day, get at me.

I’m here all week.

I’ll be the dude in downward facing dog with my man package exposed in your see-though pants.

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Filed under branding, opinion, social media

It’s a digital world. Why are you still analog?

analog vs digital

We are a digital generation.

Our lives are inextricably intertwined to technology.

Wherever you look, there are signs of the digital era.

Think about the last major storm or natural disaster you heard about.

Mobile phones and Twitter were how most people first reported or got wind of them.

That’s powerful.

If you look at your own behavior, you’re checking your email, text messages or social media accounts on your phone.

These activities didn’t exist a decade ago.

There was no Facebook, YouTube or Twitter.

Smart phones were still several years away from being mainstream.

Or affordable.

But today, things have changed.

Smartphones, social media, texting, instant messaging, wifi.

We can’t imagine living without them.

See something interesting? What do you do?

Whip out your phone, take a snap or shoot a video and post.

Can’t remember the name of song on the radio? What do you do?

Dial up the Shazam app on your phone or Google the lyrics.

Need directions? What do you do?

Hit up MapQuest for turn-by-turn directions.

Why am I going into all this?

Because for all the advances that are taking place in technology, I still hear people say “why do I need this or that” and it drives me absolutely bonkers!

I was in Miami for a few days, and I came across (yet another) brand, a hotel, without a mobile website, app or any form of social media.

When I started talking about all the reasons why they should have any one (or all three) of these things, they pashawed me like I was talking gobbledygook.

They went on and on about how their demographic used computers.

Wouldn’t use mobile phones to make reservations.

Weren’t on Twitter or Facebook.

And have no need for an app.

Despite my eloquent arguments to the contrary, they gave no ground.

It was only when I showed them the mobile site of one of their competitors that the lightbulb went off, and they finally understood what I was talking about.

But it shouldn’t be this way!

How is the digital world growing, changing and advancing by leaps and bounds, but folks are missing it wholesale?

Sure, traditional ways of doing things still work.

Want to advertise a sale at your store? You could take an ad out in the paper.

Or place an ad online.

If anyone sees either, they’ll know that you’re having a sale.

The one who sees it in print will have to get in their car, drive to the store and then check out what’s for sale.

The one who sees it online can go right to your site and check out what you’ve got for sale, right then and there.

If they’re on a mobile device they can browse and buy on the go.

The difference between the two are night and day.

Know ye this: I’m on a mission.

To bring analog cave-dwellers to the digital light.

It’s going to be a long road.

But I’m ready for the challenge.

Analog heathen beware!

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Filed under digital advocacy, mobile, social media, technology

The new Aeropostale app is here! And I’m great.

aeropostale_ipad_onesheet

I’ve been siting on a juicy tidbit of information for a few weeks now.

I wanted to blab about it, but I had to play it close to the vest until it was official.

Today, my client forwarded a link from Mobile Commerce Daily, letting the cat out of the bag, so I guess I can share.

The new Aeropostale app has arrived!

What’s the big deal, you ask?

Well, if you must know, both of the Aeropostale apps described in the Mobile Commerce Daily article are my projects.

So I take great pride in this announcement.

The Aeropostale iPad in-store kiosk, which was developed for their concept store in Roosevelt Field Mall, is special for a number of reasons.

Not the least of which is the fact that it was my project.

Did I say that already?

I kid. I kid.

Aero iPad Home page

What makes the iPad app special is the thought that went into it.

Aeropostale wanted to make an interactive tablet app that would simultaneously engage the user with non-shopping related activities, while providing useful information and the ability to initiate and complete purchases (if they so desired).

The features, function, layout and UI were carefully designed to be visually engaging, provide ease of use and ultimately, fun.

With the Aeropostale iPad kiosk, they’ve achieved their desired end.

The center piece of the app is the Music player.

On the Music page, you can browse through the various songs on the playlist, Cover Flow style, and select the song you want to hear next.

Aero iPad Music page

Depending upon how many votes a song gets, it gets moved up in the playlist.

The other highlight of the app is the Outfit Builder, which lets users swipe through three carousels, tops, bottoms and accessories, and create an outfit of their own.

Once you’ve created a look to your liking, press the ‘Select This Outfit’ button.

And boom! Your outfit is built.

Aero outfit builder

You can share or buy your outfit right on the spot.

You can even ask an associate to help you find the items you’ve selected while you’re in the store.

Other interesting features include a Video page, Style Guide, Scanner and Shop Online feature, which serves up a tablet optimized version of the Aeropostale site.

Version 2.o of Aeropostale’s iPhone app is also a thing to behold.

And I’m not just saying that because it’s my project.

Did I say that already?

I kid. I kid.

But seriously, their new app is the bees knees as the old timers say.

No seriously.

It’s really cool.

Aero shop

Check it.

Super fly feature numero uno: users can toggle between Aeropostale two brands, Aeropostale and PS, simply by clicking on either logo in the header.

Super fly, right?

So so def feature dos: Girls and Guys carousels on the Shop page let you swipe though all content categories.

So so def, right?

Three times dope feature tres: the Style page lets users browse and play videos and connect with Aeropostale’s Facebook, Twitter, YouTube and Pinterest social media profiles.

Three times dope, right?

Aero Style

In addition to these super fly so so def three times dope features, the app has all your standard features and functions baked in.

To wit: store locator, coupons, scan, search, yada yada yada.

The list of stupendousness goes on and on, but I’d rather not prattle on endlessly about how great the apps I usher to life are.

You can download the app and see for yourself (how great I am).

If you’re a mom of teens/tweens, this app is definitely for you.

Aeropostale makes great, fairly priced stuff and this app makes it über easy to browse and buy on the go.

If you’re a teen/tween yourself, Aeropostale’s app are built with you in mind, so cop that app!

And congratulations on finding your way to my blog…please excuse my often foul mouth.

I can’t legitimately take all the credit though.

I’ve got a talented team of creatives, developers, QA and account managers – who I won’t specifically name here lest they steal my thunder – who helped make this app a success.

Anywho, Aeropostale’s apps have given me a reason to talk about myself.

Thank you Aero!

Note:  I would be remiss if I failed to acknowledge that these apps were made possible through the hard work and dedication of Dianne Ramlochan. I was shamed into adding this footnote.

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Filed under apps, branding, iPad, iPhone

Visualeyz. We rocks eyeballs!

The artist formerly known as Mos Def rocks the mic with Visualeyz on the visuals.

The artist formerly known as Mos Def rocks the mic with Visualeyz on the visuals.

If you pay attention to anything I say, you might recall that I dropped the name Visualeyz a few weeks ago.

I was talking about a JDilla tribute featuring DJs Questlove, Mike Nyce and Rich Medina in Philly.

I also brought up Mark Hines, of Visualeyz, who was manning the visuals for the night.

If you read that post, you probably thought, “Who is Visualeyz and what does ‘manning the visuals’ even mean?”

You would have been well within your rights to be curious.

As the purveyor of information, I am duty bound to disabuse you of your ignorance.

Visualeyz is the video production, VJ, and marketing arm of The Marksmen.

The About page of visualeyz.net describes Visualeyz as follows:

Visualeyz is a Video Production, VJ, and Branding outfit that brings stylized club and in-venue video mixing and branding together into a powerful marketing tool. In other words, we rock eyeballs.

Visualeyz provides video mixing and branding together into visual presentations and powerful cultural and social experiences.

That’s a mouthful.

But I feel like I haven’t really said anything.

Let’s try this again.

When Madonna was looking for the final dancer to join her crew, as part of the Smirnoff Nightlife Exchange, Visualeyz was tapped to provide background visuals for an on-stage dance routine.

When Masters of the Mix was looking for a crew to shoot and edit the final scene of the second season, announcing the winner, they called Visualeyz.

When the Philadelphia Museum of Art needed to do something interesting to kick off their Art After 5 series, Visualeyz was at the top of their list.

When big dogs need visuals done right, they call Visualeyz.

Visualeyz offers businesses and brands numerous opportunities to connect with and engage their clients, customers, and sponsors.

Whether it’s a small local business targeting a niche audience or a big brand with a national pitch, Visualeyz has to tools to reach them all.

With the proliferation of smart phones and increasingly powerful mobile devices, Visualeyz helps brands target the mobile generation by providing 2nd screen experiences, microsites and integrated smartphone apps that engage audiences before, during and after events.

Visualeyz pushes live on-screen social media feeds, real-time posting of photos, audio and video content to brand profiles, and supplies full analytic data about who attended, how they accessed and interacted with your brand.

They’re part of the same crew who developed the interactive Red Rooster, Tillmans NYC, 1300 Fillmore and Townhouse mobile web apps, which let users browse the venue’s playlist right from their mobile devices.

In a nutshell, Visualeyz helps bridge the gap between engagement and conversion.

I’m kinda excited to see what the future has in store for Visualeyz and the brands they work with.

Here are a few branded teasers.

Okayplayer.

Goodie NYE.

Worship Recordings.

If your a brand looking for a deeper level of engagement with your audience, you better get you some Visualeyz in your life!

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Filed under branding, digital advocacy, iPhone, mobile, technology

It’s official. I’m writing a book.

No. This is not the title of my book.

No. This is not the title of my book.

It hit me the other day that I should just write a book.

I have a lot to say.

Why should I constrain my thoughts to the confines of a blog?

Why indeed!

So there.

It’s decided.

I’m going to write a book.

And I know what it’s going to be about.

I’ve even got my chapters lined up.

If writing a book is anything, it’s ordered thinking.

So I feel like even if I compile a piece of utter garbage.

It will be a published piece of garbage.

And that’s saying something.

Not that I’m going to let a book I publish be a piece of garbage.

I am Stephen Chukumba.

I’ve got a reputation to uphold.

Dr. Stephen Uneze Chukumba (GRHS) was published.

My dad wrote a book entitled, The League of Nations Powers, the United States and the Italo-Ethiopian Dispute: A Comparative Study, 1934-1938.

I’ve read it.

It’s some heavy stuff.

It’s about the 2nd Italo-Ethopian War.

And how Italy ganged up on Ethiopia back in the day.

Cause they were swole that the first time they tried to colonialize the Ethiopians, they got they asses whupped.

Yes, I said they got they asses whupped.

Got that ass spanked!

In Africa.

By savages.

The shame was too much to bear.

So the second time around, the Italians came prepared and Ethiopia was no match.

When Ethiopia petitioned the League of Nations to protect them from Italy’s illegal action, invoking protection from aggression by another member of the League (pursuant to its very charter) the League failed to act.

Suckas.

That’s why your asses got replaced by the UN!

Pop dukes also penned The Role of Black African Troops in the Conquest of the German Tropical African Colonies, 1914-1918.

Haven’t read this one.

So I won’t bore you with a synopsis here.

But I’m sure it’s more heavy stuff.

My brother, the other Dr. Chukumba, Celestine O.C. Chukumba, PhD, is published.

He authored University Invention, Entrepreneurship, and Start-Ups.

His paper applies game theory to predict the outcome of several scenarios involving university versus angel investor backed start ups.

Also heavy stuff.

He cranks out content for the several websites and blogs he publishes on the regular.

So writing may just be in the blood.

My sister – a real doctor – is not published.

But she writes prescriptions.

My other brothers aren’t published either.

One is very well off.

He might as well be printing cash.

Any my baby brother will likely pen his exploits across the globe one day.

The Hamptons. Costa Rica. UK. Panama. Nigeria. Spain.

He’ll probably write a picture book, a Gulliver’s Travels with biddies.

Who knows.

I hope my book won’t be this rambling.

My point wuuuzzz that I am writing a book.

It will be all about digital and technological trends.

And things I’ve witnessed and experienced growing up in the digital age.

I’m coming up on 43.

I’ve seen a lot.

And I got a lot to say.

I’ve been told I have a way with words.

And that I talk too much.

But whatever.

I’m gonna throw everything I’ve got at ya.

Hopefully it’ll all make sense when I’m done.

Who knows, I may make some valid points along the way.

Maybe I will write it here in my blog.

Why the hell not?

Bring ya’ll bitches along for the ride.

Not that you are all a bunch of bitches or anything.

I’m using ‘bitches’ colloquially.

As in “ya’ll are my bitches“.

Imagine a long drawn out ‘biiitttcchhhessss’ delivered with turned-down lips and a sneer.

Not like bitches on a street corner making money for me.

Or anything like that.

I’m rambling again.

But you know what I’m saying right?

You guys can be my book’s Beta testers.

Give me feedback.

Let me know if I’m tripping.

Or rambling.

Like now.

Ya’ll get me.

Right?

Maybe I shouldn’t write a book.

What do ya think?

To write or not to write?

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Filed under branding

The Galaxy S IV is coming! Apple be very afraid.

Is Samsung the Apple-killer?

Is Samsung the Apple-killer?

Back in the day, I could have cared less about non-iOS device leaks.

If it wasn’t an iPhone or an iPad, it didn’t matter.

The only leaks that interested me were about Apple.

Period.

Whenever a new Apple product was announced – or rumored – I’d scour the interwebs, looking for photos or reviews.

I’d follow endless threads of speculation about which features would be included and which would not.

I would consume any article from any source like manna from heaven.

But if it wasn’t an Apple product, I could give two shits.

But yesterday, something unusual happened.

I saw a Techcrunch article with leaked pictures of a Samsung.

It was the new Samsung device, the Galaxy S IV.

And I found myself…

Wait for it…

Reading the article!

Who knew that there was this whole other world of leaks?

Who knew that non-iOS leaks were newsworthy?

Who knew the Chinese were as inept at keeping Samsung’s secrets as they were Apple’s?

I have to admit that I was intrigued with what this new Samsung has to offer.

Although I despise Android devices, they’re giving Apple a run for their money.

In fact, Samsung is outselling Apple in China.

Analysts predict that Samsung will completely overtake Apple when it comes to innovation with mobile devices.

So they must be doing something right.

But if leaked photos weren’t enough, now there’s a video too!

Notice the background iPad audio in the video.

Ironic, isn’t it.

If these leaked photos are any indication of the public’s interest and penchant for non-iOS devices, then I need to pay attention.

I must be ill.

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Filed under iPhone, mobile, technology

The 48 Laws of Power. Recess edition.

the_48_laws_of_power

Note: This post is long and rambling. I have nothing really to say. So I will bore you with a story about my children to provide fodder for my blog. Read on at your discretion.

I just gave my 11 year old daughter, Asha Ming, The 48 Laws of Power by Robert Greene.

Why?

Well here goes.

Last night my wife told me she had received a call from the Northeast guidance counselor earlier that day.

Even though three of our children attend Northeast, I knew immediately who it was.

Asha Ming.

What did she do now?

Apparently she had called a boy an ‘idiot’ and…

He ratted to the teacher’s aide…

Who notified the teacher…

Who brought in the guidance counselor…

Who called Chanel…

Who is now telling me.

When questioned further, Asha Ming claimed it was in retaliation for said boy attempting to trip her.

You trip me, I call you idiot.

Sounds about right.

All rather tame stuff.

Kids will be kids after all.

But then, the wife told me about how Asha Ming flipped the script.

The counselor (in an attempt to determine Asha’s motivations), asked how things were at home.

Realizing that she might really be in trouble, she saw her opportunity to turn things in her favor.

Imagine my surprise to hear that Asha Ming broke down crying.

Revealing (to the counselor) how sad she was because mommy and daddy work too much.

And how we’re never home.

That daddy doesn’t come home until 10 o’clock at night.

Now the counselor is all in.

The concern for Asha’s mean-spirited behavior, turned to concern for Asha Ming’s mental health (and the conditions in the Chukumba household).

She was a guidance counselor, after all.

But I knew, immediately, as wifey recounted the story, that old girl was being played.

Those were elephant tears.

A deflection.

The whole event was orchestrated.

For maximum effect.

Yes. My wife and I both work.

But Chanel sees the kids off in the morning (we both do actually).

And is home to pick them up off the bus after school.

I get home, routinely, at 6:15.

On occasion, a business obligation will keep me out late.

But I regularly tuck the kids in at night.

We take family trips, eat out, go to the movies, eat dinner together at the dining room table, etc.

We both agree that Asha Ming will receive a talking to.

Last night, we pulled Asha Ming aside and asked her about her day.

Whenever there’s a tag team, these kids know the jig is up.

And last night was no exception.

Me: Why are we here?

Child: Because I got in trouble at school.

Me: What did you do?

Child: I called Taj a name.

Me: What have we told you about being mean or insulting other people.

Child: Not to do it.

Me: So why did you?

Child: Because he tripped me.

The wife wasn’t down with this linear line of questioning.

It all sounded a tad…rehearsed.

So she changed it up.

Wifey: Tell me about Taj.

Child: Taj?

Wifey: Does he bother you often?

Child: Uh huh.

Wifey: What does he do?

Child: He’s always trying to trip me.

Is this a crush?

Wifey: Well what was he doing that you called him an idiot?

Child: He was catching snowflakes.

Catching snowflakes?

Child: And I didn’t call him an idiot. I said he was idiotic.

Pardonne moi!

I had heard enough.

Apparently, Taj had been Asha Ming’s target for some time.

She had been waging a steady psychological campaign.

And yesterday was the straw that broke the camel’s back.

She broke poor Taj down to the point that he was crying – CRYING!

Trying to catch snowflakes with his mouth was all that it took to draw Asha Ming’s ire and condemnation.

I imagined this innocent child frolicking in the newly fallen snow, mouth agape, skyward, waiting for the gentle flakes to land upon his tongue…

And Asha Ming cooly (cruelly?) sizing him up, waiting for the precise moment to let her caustic barb fly.

In a moment of profound realization, I knew that Asha Ming was not to be trifled with.

So why did I give an 11 year old the 48 Law of Power?

Because she manipulates people with such deft and skill…

At 11…

That I must cultivate this talent.

And hone her skills of manipulation.

I know some may read this and recoil.

Yes.

My daughter is a trip.

Yes.

Her behavior (at times) is buck wild dingo-ish.

But know this.

Asha Ming will rule the world.

And you’ll all have me to thank.

And Robert Greene.

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Filed under Smack talking, Uncategorized

Is Google Glass the future of computing (or a passing fad)?

Google GlassMy colleagues and I are a bunch of (admitted) geeks.

Every day, we share links from Engadget, Gizmodo, TechCrunch and the like.

About interesting apps, techie news, digital trends or hot topics.

A few days ago, someone passed around a link to a promo video for Google Glass.

For the uninformed, Google Glass is Google’s foray into developing a wearable computer.

Unlike the alleged smart watch being developed by Apple, Google Glass is a frame you wear on your face, like a pair of glasses.

Google Glasses

There are no lenses, per se.

Just a small rectangular surface, sitting an inch or so away from the eye, within which sits the Google Glass display.

Google Glass is very limited in its functionality.

From the video demonstration, Google Glass lets you record and playback video, video chat, get turn-by-turn directions, or send a message.

The What It Does part of the Google Glass site seems to suggest that it does a little more than this.

But not much more.

Since there is no keyboard, you’re limited to voice controlled functions.

Now, we can talk to our computers, Star Trek- like, and have them perform increasingly complex functions.

There is a little button on the side, presumably to allow the user to switch between functions.

But beyond that, it’s totally hands free.

When I first watched the video, it reminded me of a GoPro commercial.

It was all about the visuals.

But unlike GoPro, Google Glass allows you to do more than just record video.

You almost forget about the little screen in the top right corner, because your field of vision is right in front of you.

And that got me wondering…

When you’re wearing a pair of Google Glasses, are you always staring up and to the right?

Like you’re thinking about something?

“Do I look like a dork?” perhaps?

My curiosity got the best of me, and I signed up to try out the damn things.

But a happy black chick on the sign up page told me that the applications to try Google Glass were closed.

If you we're so cute, I'd be mad atcha.

If you weren’t so cute, I’d be mad atcha.

I signed up anyway.

I doubt I’ll see a pair in the wild before they’re available for sale.

But one can always hope.

In any instance, it’s definitely got me intrigued.

What do you think?

Is Google Glass the way of the future?

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Filed under branding, technology

Facebook changes (again). But this time it’s not horrible.

facebook_newsfeed_courtesy of Techcrunch

Here we go again.

Facebook is (once again) changing it’s homescreen.

Over the past few days, you might have heard chatter on the interweb about Facebook’s new UI (user interface).

One day soon, the Facebook you know will be no more.

Soon billions of Facebook users will be forced to (once again) re-learn how to use it.

To be fair, Facebook let us use decipher Timeline for a hot minute now.

So I guess we shouldn’t complain.

Or be surprised that (once again) the look, feel and navigation of the Facebook homepage is entirely different from what it was yesterday.

Or the day before that.

Or the day before that.

If you haven’t seen if yet, here’s a snapshot with a hyperlink to the Facebook newsfeed page, where you can see it in living color (before the switch).

The new and improved Facebook?

The new and improved Facebook?

To their credit…

Am I actually giving someone credit?

Facebook isn’t just ramming this change down it’s users’ butts throats desktops.

You’ve actually got to sign up to be added to their waiting list.

Perhaps they’ve learned that angry hoards of users with pitchforks and flaming torches isn’t a good thing.

Whatever the case, there is something more fundamental to Facebook’s latest planned switcharoo.

Money.

Sure, they’re pitching it as a way to see your friends’ stories presented in a cleaner more streamlined fashion.

Whatev!

It’s more about giving advertisers more real estate to hawk their wares.

20130308-075139.jpg

I’m sure you’ve already noticed the sponsored stories from Classmates or Knitting Fever (or whomever) pop up in your news feed.

classmates

Knitting Fever

You know you didn’t like Romney for President, so WTF is this crap doing in your feed?

Romney for President

Facebook’s big fat greedy corporate money grubbing, that’s what.

This redesign is going to allow Facebook to leverage it’s billion plus membership all the way to the bank.

Zuckerberg’s momma didn’t raise no fool.

Again, to their credit…

There I go again! I must be getting soft in my old age.

Facebook put in some work on this redesign.

With the nice dock, cleverly tucked away on the side, the desktop version seems to have adopted the clean look and feel of the app.

I’ve been using the new Facebook app for a minute.

And it’s a pleasure.

It’s UI is clean and unobtrusive.

Unlike the desktop site.

But this redesign seems to have brought the efficiency of the app to the desktop.

I wonder if they’ve got the whole swiping thing down too?

Ya know what I’m talking about right?

If you swipe the screen of the Facebook app on the iPhone, left or right, you reveal the menu or your friends?

20130308-075341.jpg

20130308-075400.jpg

Pardon the digression.

Some surmise that Facebook will offer users the choice between switching to the new homepage design or sticking with Timeline.

But I doubt it.

Anywho, if you didn’t know this change was coming, now you know.

So don’t be actin’ all indignant when you log in one day, and the Facebook you once knew is no more.

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Filed under Uncategorized