Here we go again.
Facebook is (once again) changing it’s homescreen.
Over the past few days, you might have heard chatter on the interweb about Facebook’s new UI (user interface).
One day soon, the Facebook you know will be no more.
Soon billions of Facebook users will be forced to (once again) re-learn how to use it.
To be fair, Facebook let us
use decipher Timeline for a hot minute now.
So I guess we shouldn’t complain.
Or be surprised that (once again) the look, feel and navigation of the Facebook homepage is entirely different from what it was yesterday.
Or the day before that.
Or the day before that.
If you haven’t seen if yet, here’s a snapshot with a hyperlink to the Facebook newsfeed page, where you can see it in living color (before the switch).
To their credit…
Am I actually giving someone credit?
Facebook isn’t just ramming this change down it’s users’
butts throats desktops.
You’ve actually got to sign up to be added to their waiting list.
Perhaps they’ve learned that angry hoards of users with pitchforks and flaming torches isn’t a good thing.
Whatever the case, there is something more fundamental to Facebook’s latest planned switcharoo.
Sure, they’re pitching it as a way to see your friends’ stories presented in a cleaner more streamlined fashion.
It’s more about giving advertisers more real estate to hawk their wares.
You know you didn’t like Romney for President, so WTF is this crap doing in your feed?
Facebook’s big fat greedy corporate money grubbing, that’s what.
This redesign is going to allow Facebook to leverage it’s billion plus membership all the way to the bank.
Zuckerberg’s momma didn’t raise no fool.
Again, to their credit…
There I go again! I must be getting soft in my old age.
Facebook put in some work on this redesign.
With the nice dock, cleverly tucked away on the side, the desktop version seems to have adopted the clean look and feel of the app.
I’ve been using the new Facebook app for a minute.
And it’s a pleasure.
It’s UI is clean and unobtrusive.
Unlike the desktop site.
But this redesign seems to have brought the efficiency of the app to the desktop.
I wonder if they’ve got the whole swiping thing down too?
Ya know what I’m talking about right?
If you swipe the screen of the Facebook app on the iPhone, left or right, you reveal the menu or your friends?
Pardon the digression.
Some surmise that Facebook will offer users the choice between switching to the new homepage design or sticking with Timeline.
But I doubt it.
Anywho, if you didn’t know this change was coming, now you know.
So don’t be actin’ all indignant when you log in one day, and the Facebook you once knew is no more.