The artist formerly known as Mos Def rocks the mic with Visualeyz on the visuals.
If you pay attention to anything I say, you might recall that I dropped the name Visualeyz a few weeks ago.
I was talking about a JDilla tribute featuring DJs Questlove, Mike Nyce and Rich Medina in Philly.
I also brought up Mark Hines, of Visualeyz, who was manning the visuals for the night.
If you read that post, you probably thought, “Who is Visualeyz and what does ‘manning the visuals’ even mean?”
You would have been well within your rights to be curious.
As the purveyor of information, I am duty bound to disabuse you of your ignorance.
Visualeyz is the video production, VJ, and marketing arm of The Marksmen.
The About page of visualeyz.net describes Visualeyz as follows:
Visualeyz is a Video Production, VJ, and Branding outfit that brings stylized club and in-venue video mixing and branding together into a powerful marketing tool. In other words, we rock eyeballs.
Visualeyz provides video mixing and branding together into visual presentations and powerful cultural and social experiences.
That’s a mouthful.
But I feel like I haven’t really said anything.
Let’s try this again.
When Madonna was looking for the final dancer to join her crew, as part of the Smirnoff Nightlife Exchange, Visualeyz was tapped to provide background visuals for an on-stage dance routine.
When Masters of the Mix was looking for a crew to shoot and edit the final scene of the second season, announcing the winner, they called Visualeyz.
When the Philadelphia Museum of Art needed to do something interesting to kick off their Art After 5 series, Visualeyz was at the top of their list.
When big dogs need visuals done right, they call Visualeyz.
Visualeyz offers businesses and brands numerous opportunities to connect with and engage their clients, customers, and sponsors.
Whether it’s a small local business targeting a niche audience or a big brand with a national pitch, Visualeyz has to tools to reach them all.
With the proliferation of smart phones and increasingly powerful mobile devices, Visualeyz helps brands target the mobile generation by providing 2nd screen experiences, microsites and integrated smartphone apps that engage audiences before, during and after events.
Visualeyz pushes live on-screen social media feeds, real-time posting of photos, audio and video content to brand profiles, and supplies full analytic data about who attended, how they accessed and interacted with your brand.
They’re part of the same crew who developed the interactive Red Rooster, Tillmans NYC, 1300 Fillmore and Townhouse mobile web apps, which let users browse the venue’s playlist right from their mobile devices.
In a nutshell, Visualeyz helps bridge the gap between engagement and conversion.
I’m kinda excited to see what the future has in store for Visualeyz and the brands they work with.
Here are a few branded teasers.
Okayplayer.
Goodie NYE.
Worship Recordings.
If your a brand looking for a deeper level of engagement with your audience, you better get you some Visualeyz in your life!
Stephen Chukumba 