FunkMaster Flex is one of the most widely recognized DJs in the world.
He’s an on-air personality and radio icon whose name is synonymous with New York.
He has broken a slew of records and established innumerable artists.
His ‘bomb drops’ are the virtual equivalent of a platinum plaque.
If Flex drops a bomb on your record, you’ve made it.
Flex is not just a master of the airwaves.
He’s also recognized as a serious car enthusiast.
Flex is a staple at car shows.
His passion for cars rivals that of Jay Leno.
But what I find intriguing about him, is his digital game.
When it comes to online and social media, Flex is not to be trifled with.
In fact, he frequently states “I’m so digital NY,” on his daily slot on Hot 97 FM.
And now, it appears that he’s crossed yet another threshold.
On Wednesday, Funk Flex dropped the FunkMaster Flex iPhone app.
Having previously announced the release of DJ Rich Medina’s app a few months ago, I was curious to see what Flex was coming with.
So I went to the App Store and downloaded it.
At first blush, it seems like a fairly simple app.
The home screen alternates between images of Flex, black t-shirt clad, hat to back, pointing menacingly at the camera.
Atop his image sits his familiar red FMF logo.
At the very bottom of the screen is a music player, featuring a play/pause and fast forward buttons, and short description/title of what’s playing.
Between the image of Flex and the music player, sits a clever little carousel.
With icons that allow you to navigate to the various other features of the app.
There are sixteen such little icons.
Which makes this simple seeming app, not so simple after all.
Indeed, the app is, as Flex likes to say, “a beast.”
First of all, it’s chock full of music.
In addition to the music player on the home page, tapping the Music icon takes you to even more pages of music.
Flex gives you instrumentals, remixes, mix tapes and songs for days.
And it’s not just Flex’s stuff either.
Cats like Swizz Beats, Timbaland, the Neptunes, Just Blaze, Pete Rock and others have blessed Flex’s app with some well known (and obscure) instrumentals.
Selecting the grid in the top left corner navigates you back to the home page.
From there, features like Pictures or Videos, transport you deeper into Flex’s world.
There’s also a Store feature, which is kinda wack because its the full HTML site on the phone.
But aside from that, there are other fan specific features that make it a cool app.
Now, you must know, I’m no fan of Flex.
If you peep his show, he’s a bully.
He regularly clowns other DJs and basically talks smack.
Considering how long he’s been in the game, you’d imagine he would have matured and achieved a more elevated mindset.
Not so much.
Ego is a bitch.
The day I downloaded the app, I was incredulous.
FunkMaster Flex has an app?
I couldn’t accept it.
So I did a lil’ digging and the app is really just a template.
Almost indistinguishable from at least twelve other apps developed by Salcedo Mobile.
Salcedo has created DJ apps for a host of lesser-known Spanish (or is the correct term Hispanic?) DJs.
They took the meat of the app – all those wonderful features – and reskinned it for Flex.
So while the app is still quite dope, it’s not original.
And there’s nothing wrong with that.
Says Stephen sarcastically.
I’ve got to give Flex credit though, because the app is dope.
And selecting Salcedo Mobile as his developer sets the bar high for other DJs interested in getting into the app game.
Props aside, one thing noticeably absent from the release of Flex’s app: promo.
Outside of hearing the announcement, there’s no mention of the app anywhere.
If you Google it, nada.
Check InFlexWeTrust.com, nada.
Even if you visit the developer’s site, it’s not listed among their portfolio of apps.
But I’m sure that Flex’s loyal fans will get the word out, so that may be all the promotion it needs.
UPDATE: As of Wednesday, April 17, exactly one week after the release of the DJ Funk Flex app, the app is number 11 (free iPhone music apps) in the App Store.