When it comes to blogging, be like Nike. Just do it.

I was talking to one of my peeps the other day, and the discussion turned to blogging.

Actually, I was chatting via IM…

And I most likely asked if they blogged…

There probably wasn’t a discussion prior…

But that’s besides the point.

The point is that blogging came up.

I was (as I do) extolling the virtues of blogging.

It builds your brand.

It establishes you as a thought leader or authority in your field.

It separates you from the undifferentiated (non-blogging) masses.

It builds credibility.

It helps you develop your voice as an author.

It generates traffic.

I could go on and on – and I’m pretty sure I did.

Invariably, after my diatribe on the virtues of blogging, they were like “I need to find the time to write.”

Time to write?

As I prepared to fire off a dismissive reponse, I realized that I’d heard it before.

In fact, I’ve heard loads of reasons for not blogging before.

I don’t have the time.

What would I write about?

My writing sucks.

No one would read it.

As I listened read, I had to give some credence to the fact that blogging legitimately challenges folks.

So today, I’m going to address the most common objections to blogging I’ve encountered, and hopefully provide some useful advice for overcoming them.

Objection No. 1: I don’t have time to blog.

If I’ve heard this once, I’ve heard it a thousand times.

And I’m sure each person who has ever uttered these words hasn’t really thought about how much time they waste devote to other things, that could be devoted to blogging.

Blogging is like anything else you want to master.

You’ve got to set aside time for it.

It doesn’t have to be a lot of time – 30 minutes a day.

An hour a week.

Once a week.

Something.

Anything.

Just put it in your schedule.

And don’t make excuses not to.

If you can make time to wash your ass, you can make time to blog.

Objection No. 2: I don’t know what to blog about.

I think this is one of the more valid objections to blogging: what to write about.

It’s also one of the easiest to overcome.

There are tons of blogs out there about anything and everything.

From quarks to Jimmy Choos.

Yes “quarks.”

I had to come up with truly random shit to emphasize my point.

Write about what interests you.

There. It’s that simple.

To get your blog flowing, you should always write about what interests you.

You could give a shit if it interests other people.

Start off blogging about things you like, experiences you have, stories you’ve heard.

If you keep your blog “you” centric, you’ll never have writers block.

Unless you’re a boring dolt or shut-in.

But even then, you could write about your life as an agoraphobic.

And be the don of agoraphobics everywhere.

Objection No. 3: I am not a good writer.

Now this objection is tricky – and valid.

Blogging requires working knowledge of the English language (or whatever language is your native tongue).

And while I am a wordsmith, a human lexicon, one who gets busy with the vocab, not everyone is not similarly endowed.

But just because you haven’t mastered the Queen’s English, doesn’t mean that you can’t have a compelling blog.

There are plenty of blogs out there that are a hot mess!

Not because they are written poorly, but because they could give a shit about writing convention.

The good thing about blogging is that you don’t have to be a poet laureate.

Your blog can be linguistically challenged, ebonics laden with misspellings galore, and still have folks flock to it because it’s genuine.

But if you want to be a better writer, blogging will help you become one.

The more you blog, the better you’ll become.

Objection No. 4: No one will read my blog.

My response to this objection is universally: how the fuck do you know?

Once again, unless you’re some kind of anti-social shut in, you likely have folks who give a shit care about you.

And at least one of them would take the time to read your blog if you created one.

The truth is that that if you blog it, they will come.

They may not come immediately, or in droves, or regularly.

But they will come.

You can be assured though, you’ll never get any readers if you never blog.

So go the fuck on and blog already.