AfroBeatles: Fela + The Beatles. Yoda is real.


The AfroBeatles. John, Ringo, Fela, George and Paul.

The AfroBeatles. John, Ringo, Fela, George and Paul.

I’m sitting in NY Penn Station jamming to an AfroBeatles mash up.

I’m sorry.

What’s an AfroBeatle?

The Afrobeatles are an imaginary group from an alternate universe.

It’s The Beatles meets Fela Kuti.

In this alternate universe, these two musical icons (who, through fate, were never able to collaborate in life) create a musical journey and show us what the “what if” would have looked, sounded and felt like.

This universe contains a series of music and video mash ups of the AfroBeatles musical collabos.

Right now, I’m rocking out to Drive My Car with ODOO.

Its a mash up of the Beatles’ Drive My Car from the Rubber Soul album, and Overtake Don Overtake Overtake (ODOO) from the Fela Anikulapo Kuti & Egypt 80 album of the same name.

This is an assignment I’ve been given by Yoda.

Not this Yoda. The real Yoda.

Not this Yoda. The real Yoda.

Who is Yoda?

He’s my sensei.

I’m his student.

Digital kung fu.

Per Yoda: “If we transplant a concept of any serious value in the digital space, it will germinate and grow. But you must be attentive to it for it to initially sustain itself.”

So I’m documenting AfroBeatles.

Which I’ve just planted in all of you.

Did you see what just happened?

You’ve become part of Yoda’s experiment.

You’re in the Petri dish.

You’ll probably never experience his all-seeing eye.

But it’s on you.

No camera necessary.

You’re already a blip on his mental radar.

You wouldn’t even know how to avoid it if you could.

It’s been trained on all of us for a long time.

I. Sound. Crazy.

One day, you’ll think back on this post and be like “Oh yeah. He did say that was gonna happen.”

That being this AfroBeatles thing.

You’ll be able to point to this post and know when you were officially put down.

It may be because we took a walk down AfroBeatles Lane together.

Or because one day you see your neighbor on TV talking about their “walk down AfroBeatles lane” from an AfroBeatles concert in London.

And you’ll wonder, “how the hell did they get to London?”

I never really listened to the Beatles back in the day, so this will be somewhat an education for me.

Sure, I know a few of their songs, but I can’t say I’m familiar with their full body of work.

My “assignment” from Yoda is to document the AfroBeatles movement.

Including the symposia where the project will be discussed, the concerts and screenings taking place along the way.

Of course, you’re invited.

And I’ll gather more data about you.

I’ve been reflexively typing as I’ve been listening to this, so AfroBeatles music clearly has a creative effect on this listener.

My feet have been tapping this whole time, and I’m bopping my head.

Outside looking in, there’s a dreadlock on the train jamming to something.

Baby you can drive my car…

But if you got up close you would see me rat-a-tat tatting on this iPad.

Anyway, here’s how to formally participate in Yoda’s experiment:

1. Visit AfroBeatles.com (it’s a work in progress)
2. Listen to any mash up in the timeline.
3. Decide for yourself, the minute you finish listening it, within five seconds, whether you want to walk down AfroBeatles Lane.
4. If “yes” document your walk down AfroBeatles Lane. Read the blog, listen to more tracks, download, like, share, comment and become a fellow blip.
5. Record where you are the day AfroBeatles becomes mainstream.

Yoda predicted lots of blips.

We’ll just have to wait and see.

Oh…welcome to my world.

Leave a comment

Filed under advocacy, branding, digital advocacy, movies, music, opinion, social media, technology, work

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s