WTF!? It’s 2015. Get a f*@!ing mobile site already!


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I’m f*@!ing pissed!

Why?

I’ll tell you why.

Because it’s 2015 – 2015!! and motherfuckers are still making me view their shitty full sites on my mobile device.

Even though there are more than 6.9 billion mobile subscribers in the world and the fact that mobile browsing has overtaken desktop browsing, less than ten percent of the 700 million websites are optimized for mobile.

So that means even with my beautiful 6 Plus, I’ve still got to double tap, pinch and swipe to view the content of most sites on my phone.

I don’t get it.

Why wouldn’t you want your content to be viewed in a way that is readily consumable by your audience?

I mean, you built a website to put your stuff in front of potential customers, right?

So doesn’t it make sense, now that you know that everyone on the globe has – and regularly uses – a mobile device, to build a mobile site.

Or at the very least optimize your content to be accessible to mobile devices?

There are countless benefits for making a mobile version of your site.

Simpler navigation.

Prominently placed calls to action.

Streamlined options.

Leveraging the utility of native mobile browsers.

Click-to-call.

The majority of which is lost if you’re forcing your users to contend with a full HTML site.

Trust me, if you built a mobile site, you’d have far more engagement and conversions than you currently do.

Don’t believe me?

Check out your analytics.

See how many visits you’re currently getting from mobile browsers.

I’d put money on the fact that you’ve got more visits from mobile browsers, Android and iPhone devices than anything else.

What does it all mean?

It means that if you customize the browsing experience for folks visiting your site from mobile devices, you’re going to see decreased bounce rates, increased time on site, increased page views, potentially higher conversions and more revenue.

It’s a win-win!

If you require convincing that a mobile site is the way to go, you’re probably of the ilk that thought radios, the telephone, and the Internet were passing fads.

If you, on the other hand, know you need a mobile site and don’t know where to start, hit me up and I’ll put you on the right path.

But whatever you do, for the love of God, get a mobile site – STAT!

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Filed under advocacy, mobile, opinion

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