Tag Archives: Apple

iOS 7 is the most unstable, unreliable OS ever. #iOS7sucksballs

The white screen of death.

The white screen of death.

Yeah, I said it.

iOS 7 is unquestionably the most unstable, unreliable, defect ridden OS (operating system) that Apple has ever released.

I wish I were simply going for dramatic effect, as I am prone to do.

But I’m not.

Unfortunately (for Apple and Apple users) I’m serious.

Since I’ve had the iPhone 5s, which came preloaded with this garbage, and since I stepped up to iOS 7 on my iPad 2, I’ve experience more crashes than I care to mention.

Even though I’ve meticulously kept up with all updates, my devices seem to crash frequently.

I’m rocking 7.0.4, but I might as well be on a Windows phone for the frequency with which I find myself staring at the white screen of death.

It got so bad that I started keeping a crash log detailing the dates, times and activities I was engaged in.

To date, I’ve recorded several (although I’ve experience many more), to wit:

  • 11/24 @ 7:03 pm Facebook app crashed on iPhone
  • 11/26 @ 11:37 am Chat crashed on iPad
  • 11/26 @ 7:59 am Kindle app crashed (switching between Kindle and Chat)
  • 12/13 @ 6:16 pm MyTix app crashed on iPhone
  • 1/2 @ 10:48 am iTunes crashed on iPhone

I was just going to record these crashes for internal use with my team, but as I was tapping out a post in WordPress on my iPad, it crashed.

When I opened OmniFocus on my iPhone to add it to my crash log, the iPhone crashed too.

Back to back crashes on two different devices within seconds of each other.

I can’t make this shit up.

I was hot.

I started to post a tirade, blasting Apple’s latest OS as a drug-induced, hippie-hued useless waste of time.

But cooler heads prevailed, and I paused.

What would that get me (aside from jeers, cheers and a round of applause from jaded Android uses)?

Instead, I’ve decided to do an informal survey, asking folks about their experiences with iOS 7 to see if my experience is anomalous or par for the course.

I’m posing the following questions to Apple users and will post the results of my survey in a subsequent post.





Remember to click “Vote” after each question to have your answer tallied.

Your opinion matters, so please take the time to complete the poll, comment here, on Facebook or wherever you encounter this post/poll.

If you don’t answer the poll here, you can tag your responses with the hashtag #ios7sucksballs to be included in the survey.

My blog is so popular that WordPress will likely crash from the overwhelming traffic, so if you re trying to leave a comment with your responses, but are unable to do so due to system constraints, please try again later.

Now I don’t want to be a complaining complainatron, so here’s a link to an article from Digital Trends, with solutions to some of the more common problems with iOS 7.

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Filed under iPad, iPhone, opinion

I will turn tricks for an iPad Air.

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A few days ago Apple hosted one of its infamous announcements.

Once again, I received no invitation to the event announcing their upcoming releases.

So I made it a point not to let them benefit from my considerable digital footprint by mentioning anything about Apple on Wednesday.

But I did check in (online).

Of all the things Apple announced, one item caught my attention: the iPad Air.

First, there was the iPad, which revolutionized tablets. Sure it had its flaws, but it was dope nonetheless.

Then came the iPad 2, a massive leap forward from its heavier, clunkier, camera-deprived predecessor.

On the heels of the iPad 2, came the iPad 3 and the oddly named “New iPad” (a/k/a the iPad 4), which have both been subsequently discontinued.

As well as the iPad Mini.

On Wednesday, Apple unveiled the newest member of the iPad family and all I can say is: I want it.

It’s terrible, I know.

I, of all people, should be able to resist the lure of a new Apple product.

But you know what? I can’t.

And you know why? Because the new iPad is awesome!

Why is it awesome?

Well I’ll tell you.

For one, its lighter. Now I’m not a bitch and I work out rather frequently. So it’s not like carrying around my iPad is physically taxing.

But lighter is lighter, and as strong as I may be, I’m always appreciative when device manufacturers lighten my load.

Next, it’s faster. For the recreational user who is all Scrabble-with-Friends and Angry Birds, Apple’s 64 bit A7 chip probably doesn’t mean much. But to anyone into motion and graphics, the new architecture means faster CPU and graphics performance.

I’m no heavy filmmaker or photographer, so the processing power of the latest iPad is somewhat lost on me. But I still appreciate knowing that all that power resides under the hood if I need it.

Now if you’re on the go all the time, like I am, then this feature alone is worth the upgrade: two antennas.

There is nothing worse that weak wifi or cellular signal strength. The iPad Air should be able to keep you connected if you’re near anything broadcasting a wireless or cellular signal.

The improved 5-megapixel iSight camera will let you shoot in 1080p and there are also enhancements to the image quality of the FaceTime camera as well.

I’m particularly interested in the smaller overall profile of the iPad Air. I’m curious to see how the smaller bezel, width and weight translate.

The one thing that really excites me about the iPad Air is all the free stuff that comes preloaded with the device. iPhoto, iMovie, GarageBand, Pages, Numbers, and Keynote are free with iPad Air.

If I recall correctly, Apple is giving their iWork and iLife suite of productivity products away free for everyone with a MacBook and iPad device.

All in all, the iPad Air has me all hot and heavy.

To be clear: I am a whore for Apple products. Even though I may not cop every single thing that comes out of Cupertino, I lust hungrily for them nonetheless.

I may play hard-to-get, but we all know I’m Apple’s hoe.

Notwithstanding my hoe-ish inclination, my excitement for the iPad Air is genuine and unrelated to my natural promiscuous nature.

But I will turn a trick or two to get one…

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Filed under iPad

iPhone 5s. The “s” stands for sucka.

iPhone 5 sucker

Apple is notorious for making us want things we don’t need.

Think about it.

A few weeks ago, they dropped the kaliedascope 5c and the FBI-inspired 5s with fingerprint recognition.

And who bought those phones?

Were they iPhone newbies eager to own their first iPhone?

No.

Invariably, they were iPhone veterans stepping up to the latest and greatest.

Although if you copped the 5c you were actually stepping down.

I digress.

Folks who stood in the long lines or pre-ordered a new iPhone probably had nothing wrong with their current devices.

The only thing wrong, was that a new iPhone had just dropped.

More likely than not, they were salivating over all the features the 5s had to offer, and looked upon their current phones with disgust.

Why can’t you be more like the 5s?

But if they were already on the 5, which countless millions were, the 5c and 5s were nothing more than Apple’s oft-rehearsed slight of hand.

A shell game as it were.

Seriously, how many times have they run this play?

Get us all hot and heavy for the latest iPhone.

Queue us up like lambs to the slaughter, waiting in long lines to pay a pound of flesh for our shiny new bauble.

Let us bask in its shiny newness for a hot minute.

Only to drop a better, shinier, more feature-filled device immediately thereafter.

And the cycle begins anew.

Why do we fall for it?

Are we stupid?

Is obsolescence that quick?

Do their upgraded devices simply work so well that we can’t live without them?

Or is Apple’s marketing that persuasive?

I’m going to go with “Apple knows a mark when they see one.”

That’s right.

We’re all a bunch of hopeless marks.

Seriously.

What is the 5s anyway?

A new OS?

No. They released iOS 7 and you didn’t need a new phone to get it.

A new shape?

Nope. It’s the same body shape as the current 5. Buttons, ports, everything’s in the same place.

Fingerprint recognition?

Not likely, since it’s universally acknowledged that its the most nonsecure method of protecting your device.

I can’t imagine that we’re falling over ourselves to cop a new phone for that useless feature.

The “gold” back plate and accents?

Nah. Sure that little gold “O” around the home button is kinda sexy, but not everyone likes gold or could get that limited edition.

And the vanity factor is quickly eliminated once you drop it in a protective sleeve (like I do).

So what Made Apple so sure of themselves?

One little letter: “s.”

Adding an “s” to any of their phones makes us crazy.

Think about it.

3gs. 4s. 5s.

Every time they released an “s” phone, cats queued up.

We didn’t know that that effin’ “s” meant, but we knew we had to have it.

It’s got an “s” in it’s name, damn it! Get out of my way!

While some surmise that the S stood for Siri, Apple’s voice assistant, that theory fails to pass muster when other iOS devices also have Siri – and no “s”.

Others suggest that the “s” could stand for “special” or “super” or even “speed.”

No. No. No.

I’m going to let you in on a little secret.

It took me months of clandestine research, bribes and subterfuge to uncover this information.

“S” is a highly classified designation at Apple.

It applies to a select subset of products.

Ready?

The “s” stands for “sucka.”

Which is what you are for falling for Apple’s little tricks time and time again.

Present company included.

Damn you Apple!

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Filed under iPhone

iOS 7 for dummies (like you)

There has been a buzz of activity over the upcoming release of iOS 7 to the public.

Brands are scrambling to make sure that their apps will be compliant with Apple’s latest operating system, but what does that mean for we regular folks, with no skin in the game?

Why do/should we care?

I mean, what is iOS 7 doing for me?

Well, that’s a good question.

And the answer is: a lot.

For one, if you own an iPhone 4, 4S or 5, upgrading to iOS 7 is free.

But that’s not all.

Apple’s latest OS comes chock full of UI/UX changes that will make your iPhone look sleeker and run better.

You don’t have to take my word for it (although you should), as I’ve compiled a rundown of the cooler iOS 7 upgrades to be on the lookout for, in a short list I like to call:

iOS 7 for Dummies.

And since this is iOS 7, I thought it apropros to focus on seven features.

1. New icons. The tech sphere is all agog over the new “flatter” icons being used by Apple. Jony Ives really dug deep for this. Not.

iOS 7 screenshot courtesy of BusinessInsider.com

2. New phone. Gone is the two tone dialer keypad. Gone are the square buttons. In their stead is a clean white background with blue circular buttons. So purty.

Screenshot courtesy of BusinessInsider.com

3. New control center. No more looking for that gear icon to get at your most-used functions. By simply swiping up from the bottom of your screen, you can access the control center. Handy, huh?

Screenshot courtesy of BusinessInsider.com

4. New keyboard and search. Swipe your finger down the screen and voila! you’ve opened up Search. And they’ve put one more icon in the bottom row, so that instead of mistakenly opening Siri, you can mistakenly open the Internet. What will they think of next?

Screenshot courtesy of BusinessInsider.com

To open search, simply drag your finger down the middle of the screen.

5. New browser. If you’re not fond of being unable to see all your open browser tabs/windows, then this is your lucky day. With the new tab display, you can simply scroll through your browser tabs like index cards. Can you say “Android”?

Screenshot courtesy of BusinessInsider.com

Thumbing through open browser windows seems very…Android-like. Hmmm…

6. New notification center. Notifications on iOS 6 is cute, but on iOS 7, its received a complete overhaul. Add the ability to categorize your notifications and you’ve got alerts on steroids.

Screenshot courtesy of BusinessInsider.com

7. New multi-tasking mode access. Double-clicking the home button will not longer simply expose apps running in the background. It will show you the screens themselves, which you can swipe up to close.

Screenshot courtesy of BusinessInsider.com

Double-clicking exposes both the icon for apps running in the background and the screen.

Now this is really just a short list of all the aesthetic changes you’re going to see when iOS 7 formally rolls out.

Apple has changed virtually everything: maps, mail, calendar, iTunes, the camera, weather, the App Store, search, Siri, the settings menu…everything.

They’ve even made it easier to upload pictures and video, by adding Flickr and Vimeo integration.

I could go on and on, but I’ll spare you my loquacity and send you to the definitive source for your iOS 7, BusinessInsider.com, which does a great job breaking it down.

I’m sure you’ve been waiting with bated breath for the release.

But now, you’re at least prepared for what Apple’s going to come with.

Don’t you feel less dumb better?

CD, you’re welcome.

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Filed under iPhone, mobile

Jay Z and Samsung go digital. Apple, you’ve best bested (again).

Samsung has once again upped the ante in the war of cool against Apple.

This time, they've enlisted the aid of hip hop heavyweight, and all-around media mogul, Jay Z.

If you've been paying attention to the interwebs, you might have caught wind of the latest partnership between this mainstream music icon and the tech company actively trying to dethrone Apple.

The pairing, in and of itself, isn't particularly novel.

Not even for Samsung, who previously enlisted King James at the start of the season last year with the Galaxy Note II.

But what is exceptional, is the fact that Samsung is giving away Jay Z's next album.

You heard me.

Everyone who owns or cops a Samsung Galaxy device, will also get Jay Z's Magna Carta Holy Grail album a full week few days before its released in stores.

Now I don't know how many people are actually going to buy a new phone or trade up, just to get an album they can purchase for 10 bucks.

But Samsung definitely gets dumb cool points for inking a deal with Hov for the right to distribute advance copies of his album with their phones.

I mean really, how cool is that?

Jigga Jay Z?!

Apple may have made digital music cool with the iPod, but Samsung just made digital music way cooler with this coup.

Jay Z is veritably hip hop royalty, so this deal is a pretty big….deal.

The bigger issue, as I see it, are the possibilities for media and technology companies to do these types of collabos in the future.

I've always been a proponent of utilizing technology as a means through which to build audience.

With the plethora of artists and devices out there, nowadays you need a hook if you really want folks to pay attention.

Something to differentiate your offering from the masses and reel your audience in.

And recently, I've seen evidence of the more savvy brands implementing the strategies I talk about ad nauseum.

Check the FunkFlex App, and you'll see what I mean.

FunkMaster Flex is one of the few artists that I've seen, who thoroughly gets it when it comes to merging celebrity with technology.

And he's freaking it, at that.

The FunkFlex app comes preloaded with goobledy gobs of content.

He dropped his entire mixtape via his app and it features a who's who of hip hop and R&B.

FOR FREE!

To this day, if you cop the app, you'll still be able to get loads of exclusive free content.

As a result, his digital footprint is large, and growing daily.

Movie studios are also starting to realize the inherent value of producing apps to accompany the lead up to the release of a new movie.

Virtually every movie I've seen in the recent past has had an app.

Some good.

Some not-so-good.

But all players with skin in the game.

Which underscores my point.

Every new artist should have a app.

Old ones too.

It shouldn't be an afterthought.

It should be the way you introduce your artist to the masses.

That app should be preloaded with a bunch of songs, videos and pictures, and every single social media profile that artist uses to interact with their fans.

Music should stream, in full, and the app should be enabled with push notifications, featuring calls-to-action, inviting users to rate the app, purchase tickets and use the embed social share features to broadcast their affiliation with the artist to their larger network.

And giving them the ability to buy tracks wouldn't be a bad idea either.

Don't trip.

Having an app is not an inexpensive endeavor.

Samsung dropped serious coin for the right to distribute Jay Z's album.

To the tune of $5 million.

And we all know that every artist can't afford to do Samsung/Jay Z type deals to attract new users.

But I'm sure Samsung thinks they got a bargain, so it's all relative.

The truth is, deals like this don't have to be so one-sided.

New artists should seek out brands like Metro PCS, Boost and Virgin Mobile, who all want to enhance their phone offerings to compete with the big boys.

While contract free phones are all the rage, having a phone pre-loaded with free music from underground or up-and-coming acts is definitely a strategy we're going to see more of.

Magna Carta is just the beginning.

 

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Filed under apps, branding, digital advocacy, mobile, technology

WWDC 2013. iOS 7. Meh.

wwdc13

Yeah. I said “meh.”

What’s it to ya?

WWDC 2013 was much ado about nothing.

And the centerpiece of the keynote-that-wasn’t, was unquestionably iOS 7.

While Apple wants us to believe that the latest iteration of its OS is the next best thing to sliced bread, the rest of us know better.

So effing what they’ve adopted a “flatter” look.

Who the hell cares that they’ve changed the appearance of their icons.

Big deal if you’ll be able to flip through your open applications in a vertical Cover Flow fashion.

As much as I’m loathe to admit it, most of these “innovations” already exist on Android.

Earth to Apple: just because you do something doesn’t make it great.

I mean really?

Swipe a tile to the side to get rid of it?

Side reveal to open apps or menus?

New transitions?

Android.

Android.

Android.

If they announced one more Android standard as a new iOS feature, I was going to puke.

Yeah, I’m going in on iOS 7.

But to be frank, the entire WWDC keynote was a snorelax.

It wasn’t as bad as Google’s I/O 13, but it wasn’t much better.

Apple’s presenters actually appeared to be alive.

Beyond that though, the entire keynote was almost indistinguishable from Google’s in its sheer underwhelmingness.

I know, underwhelmingness is not a word.

But how else to describe an event so totally devoid of life and energy?

There was no punch.

No pop.

No pizzaz.

Especially when you start with a massive demo fail, when Anki Drive’s robotic car failed to….drive.

We all had to suffer through Anki founder, Boris Sofman’s plastic grimace smile as he waited impatiently for the program to reboot.

And things just went downhill from there.

Now to hear Apple tell it, WWDC 2013 was a huge success.

They unveiled all sorts of new features and products.

The Mac Pro, new MacBook Air, blah, blah, blah.

Each new reveal was as lackluster as the last.

Oh, and by the way, just because you say “isn’t it beautiful” over and over again, doesn’t make it so.

I, for one, am totally unenthused by iOS7.

But developers get ready, Jony Ives’ technicolor nightmare is upon us.

They recently published guidelines for developing apps consistent with the iOS 7 guidelines.

From here on in, the apps you create have to comport with this new LSD induced design aesthetic.

And all I can say is meh.

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Filed under digital advocacy, iPad, iPhone, mobile, technology

Ghost in the machine. I want to touch my MacBook Pro.

Must touch the screen. I must!

Must touch the screen. I must!

It happened again.

An alert went off on my computer and my hand reflexively reached up towards the screen to silence it.

I stopped myself, as I realized that my MacBook Pro does not have a touch screen.

While I avoided adding another smudged fingerprint to my collection of errant touch-my-screen attempts, my aborted impulse revealed a long standing desire – for a touch screen MacBook.

Mind you, this is a brand new machine.

I got it less than a month ago, but it’s got no touch screen.

When I heard that the Pixel, the new Chromebook by Google had one, I was miffed.

The Pixel has a touchscreen

The Pixel has me hating on my MacBook Pro. Damn Chromebooks!

Google?

Chromebook?

Touchscreen?

Laptop?

The thought was incomprehensible.

Pangs of jealously racked me.

The sensation was unbearable.

Another alert went off on my laptop.

In my blind rage, I jammed my finger into the screen – again.

Will I never learn?

My rage gave pause to a temporary moment of reflection.

How is it that the greatest tech company in the world doesn’t have a touch screen laptop?

But upstart new jack entrants to the game and booty throwaway device manufacturers do?

Sure, there are other Windows based touchscreen laptops.

But who wants some third party laptop by Lenovo or a Dell?

Yeah, the Surface is like a touch screen laptop.

But it’s an inelegant and clunky Windows tablet (with a keyboard).

Surface Pro

The Surface Pro has me hating my MacBook Pro. Damn Surface!

And who the hell wants that buggy piece of crap (aka not-a-Mac)?

No one, that’s who.

The fact that lesser device makers have touchscreen laptops in the market never seemed to bother me before.

But an Android notebook running Chrome and Google’s suite of integrated apps?

That’s gotten under my skin.

I mean reeeaaally Apple?

What’s so hard about adding a touch screen to your line of laptops?

If an old school NEC POS machine can have a keyboard and a touch screen, why can’t I?

C'mon Apple! Even dinosaurs have touch screens.

C’mon Apple! Even dinosaurs have touch screens.

If Acer can make a touch screen laptop – ACER! – why can’t you?

And I know I’m not the only one with this desire.

I’ve seen mad other people stupidly jamming fingers into screens desperately trying to depress untouchable icons.

In this new fangled world of smartphones and tablets, touch and gesturing has become a norm.

People are used to touching screens.

Everywhere you turn, there are touchable screens: MTA, Redbox, ATM machines (and the aforementioned booty throwaway machines).

Why then, are our MacBooks still stuck in the stone ages?

Free our screens, damn it!

I demand it!

Apple, don’t let Steve Jobs’ stubborn shortsightedness rule you from beyond the grave.

Tim Cook, grow some cojones and stop living in a dead man’s shadow.

Think for yourself!

Know ye this: I shall not buy another MacBook unless and until said MacBook includes a touchscreen.

There. I said it.

Now make it so!

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Filed under digital advocacy, technology

The Galaxy S IV is coming! Apple be very afraid.

Is Samsung the Apple-killer?

Is Samsung the Apple-killer?

Back in the day, I could have cared less about non-iOS device leaks.

If it wasn’t an iPhone or an iPad, it didn’t matter.

The only leaks that interested me were about Apple.

Period.

Whenever a new Apple product was announced – or rumored – I’d scour the interwebs, looking for photos or reviews.

I’d follow endless threads of speculation about which features would be included and which would not.

I would consume any article from any source like manna from heaven.

But if it wasn’t an Apple product, I could give two shits.

But yesterday, something unusual happened.

I saw a Techcrunch article with leaked pictures of a Samsung.

It was the new Samsung device, the Galaxy S IV.

And I found myself…

Wait for it…

Reading the article!

Who knew that there was this whole other world of leaks?

Who knew that non-iOS leaks were newsworthy?

Who knew the Chinese were as inept at keeping Samsung’s secrets as they were Apple’s?

I have to admit that I was intrigued with what this new Samsung has to offer.

Although I despise Android devices, they’re giving Apple a run for their money.

In fact, Samsung is outselling Apple in China.

Analysts predict that Samsung will completely overtake Apple when it comes to innovation with mobile devices.

So they must be doing something right.

But if leaked photos weren’t enough, now there’s a video too!

Notice the background iPad audio in the video.

Ironic, isn’t it.

If these leaked photos are any indication of the public’s interest and penchant for non-iOS devices, then I need to pay attention.

I must be ill.

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Jailbreak is here! Jailbreak is here!

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After several long months of waiting, there is finally a Jailbreak for iOS 6.

I know most of you are like “so effing what?”

But for the geek technorati, this Jailbreak is a godsend.

In the past, I went through all kinds of conniptions to get my iOS devices jailbroken.

When word of a new jailbreak hit, it was on!

I’d head uptown, snaking my way through side streets and back alleys.

Special knock.

Password.

Think Neo getting a knock on his door in The Matrix.

A few hours of tinkering, backing up, installing and configuring and…Viola!

Jailbroken devices.

And free apps as far as the eye can see.

But that was before Hackulous and the Installous store were unceremoniously shuttered.

What?!

You didn’t know that Installous, the infamous pirate app store, shut down earlier this year?

Well it did.

Leaving many Jailbreak aficionados, like myself, in the dark about the future.

And with no way of getting our grubby hands on cracked and app store rejects.

For months we’ve been wandering an iOS wasteland, waiting for a Jailbreak messiah.

And we’ve been rewarded for our faith and patience.

Enter Evasion.

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The Evasion jailbreak tool picks up where Installous left off.

For one, it makes jail breaking your phone a cinch.

I’ve never personally jailbroken my own phone.

Moreover, I never dreamed that I’d be able to jailbreak my own device in a matter of minutes.

It was so simple, that I found myself shell shocked.

I haven’t even visited Cydia to cop any new apps.

Now that’s not to say that I won’t.

I just haven’t yet.

I think the ease with which I was able to bypass Apple’s draconian efforts to bar third party app developers, dulled it’s appeal.

What good is being bad if everyone can do it?

A jailbroken device was a sign of anarchy.

But you’re not an anarchist if your actions are….ordinary.

In any instance, I’m just happy I’ve (once again) wrested control of my device from Apple.

And can trick my iPhone 5 out the way I want.

If you’re interested in joining the 7 million of us who have already tasted freedom, check out Redmondpie.com’s simple instructions for getting your jailbreak on.

Disclaimerm: Jailbreaking allows you to access apps and tools which have not been expressly blessed by Apple (=passed Apple’s vigorous muster). So whenever you install apps onto a jailbroken device, know that you run the risk of fucking some shit up.

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Filed under apps, iPad, iPhone, mobile

iPhone Mini my arse! Five reasons why Apple won’t make an iPhone Mini

iPhone Mini? I say nay!

iPhone Mini? I say nay!

Rumors have been circulating that Apple is planning on releasing an iPhone Mini.

The rumor stems from speculation that Apple wants to introduce an iPhone product with a lower price point.

Thereby, allowing Apple to compete more effectively with the likes of Samsung, LG and Nokia, which are flooding the pre-paid phone market with several low priced smart phones.

Analyst suggest that Apple will be forced to enter this market to compete effectively.

I, for one, think that all the speculation around the ‘iPhone Mini’ is a bunch of malarky.

And here are five reasons why.

Reason No. 1: The iPhone is not for the poor.

All smart phones are luxuries. Period. They are made for people who want the convenience of being able to make a phone call, draft, read and reply to emails, surf the internet, complete mobile transactions, get directions, etc., on the go. They allow folks to perform tasks that they could other wise perform through other means, directly from their device.

This convenience comes with a price tag. One that is usually high. Whether it’s the price of the device itself, or the subsidized price and the attendant contract, they’re not for those light in the pocket (or with low credit scores).

Reason No. 2: A pre-paid iPhone diminishes the brand.

Although the iPhone isn’t as exclusive as it once was, an iPhone designed for the pay-as-you go consumer, takes away from the exclusivity of the brand. If you either can’t afford an iPhone, can’t clear the credit check to get a contract or simply don’t want to be locked into a contractual commitment, keep it moving! I hear there are a bunch of Android devices at Metro PCS. And you’re not going to find an iPhone among those choices.

Reason No. 3:  An iPhone that works on more wireless networks makes more sense.

One of the things that has impacted the growth of the iPhone is the fact that Apple kept the device exclusive to a select number of carriers for so long. AT&T used to be the only show in town. Then a few years ago, they opened it up to Verizon. And now T-Mobile and Sprint offer them.  A more strategic move for Apple is opening the iPhone up to additional wireless providers, whose users aren’t ready to jump to other providers just to get their iPhones on.

Reason No. 4:  The iPhone 4s is already a cheaper model.

As we’ve seen several times in the past, whenever Apple prepares to release a new model, the price of the older models drop dramatically in price. Today, you can cop a 4s for $99. Folks who aren’t prepared to shell out $199 for a new phone, can still get in on the iPhone movement with the 4s, the next best thing. Offering another device at the $99 price point (the alleged price of a stripped down iPhone) would cannibalize their own market.

Reason No. 5: No one at Apple seems to know what’s going on with the alleged iPhone Mini.

Earlier this week, there were reports from reputable sources that the iPhone Mini was being planned. Several claimed the source of such a suggestion came from Apple. However, this week Reuters ran an article which claimed that Apple’s marketing chief, Phil Schiller, dismissed such rumors.  Needless to say, there is clearly no ‘meeting of the minds’ inside of Apple. So I’m going to read that confusion as a negatory.

Although not a formal part of my list, the most important reason that Apple shouldn’t make a mini is simply that Apple is a market leader because it is a market LEADER.

Not a market follower.

Sometimes the burden of being a market leader is not debasing yourself by following others.

Sure, these guys are making money hand over fist with these low-priced entrants.

But your pockets stay lined.

Once you start playing their game, will you be able to force retailers, like Best Buy, to give you shelf space?

Can you continue to extract a king’s ransom for the right to carry your phone?

Will Apple still be seen as a premium brand?

No. No. And no.

Stay the course Apple.

No. iPhone. Mini.

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