Tag Archives: Augmented Reality

WTF is a Blipp? Augmented reality, that’s what.


Flipping through today’s Metro I came across an article about Iron Man’s Tony Stark (a/k/a Robert Downey Jr.).

With my tickets to Iron Man 3 already secured, I paused to see what insight I could get before the movie tonight.

Former bad boy…

Drug habit…


Blah, blah, blah…

Wait, what’s this?

“Blipp This!”


“If you want to try on the Iron Man suit, Blipp the photo below..”

Blipp the photo?

WTF is a Blipp?

Curious, I download the Blippar app and point it at the page.

Blippar – who comes up with this shit?

Anyway, I launch the app and a zillion little red dots scan the page until they lock onto something, and then this..

Metro before Blippar...

Metro before Blippar…

Becomes this.

Metro after Blippar.

Metro after Blippar.

Pretty cool.

Not novel, but cool.

Clicking on the tabs, I was able to put my face inside the Iron Man suit (snore), and read (another) review (snore).

The exclusive interview with Don Cheadle was a pure tease, because the link didn’t work.

It was so exclusive no one could read it? watch it?

Who the fuck knows.

App fail.

Nice try though.

Blippar is one of the latest entrants into the augmented reality space, giving traditional two-dimensional ads a three dimensional makeover.

And providing brands and advertisers, with the ability to create interactive, feature-rich opportunities to enhance audience engagement.

While still in it’s infancy, there is a lot of promise in augmented reality.

Metro touted today’s issue as it’s first “interactive edition” which means that there are more to come.

I previously wrote about my experience with Spiderman and an augmented cereal box.

Back then, I was talking about Aurasma, one of the early entrants into the space.

Since that time, many more players have joined the race.

Did you notice the rhyme in those last two sentences? Space, race. I’m a poet and don’t even know it!

Blippar has been doing some really cool things with a number of brands, including Bud Light, Justin Bieber, Wrigley’s gum and Dominos.

You can check out their Blipps page to see some of them.

One of the limitations to widepread AR adoption, though, is the fact that you’ve got to download an app to take advantage of it.

Most people aren’t going to do that, especially if there are competing systems.

Think QR codes and Microsoft Tags.

It’s not like anyone who already had a QR code reader installed on their device saw a Microsoft Tag and was like, “Oooo! I really want to see where that takes me, let me go to the app store and cop that app.”

And it’s highly unlikely that once someone selects an AR app, they’re going to get a second (or third) one to view a different promo.

Hopefully one day, this functionality will be built directly into your device, with handset manufacturers utilizing a uniform AR platform.

With the AR space still so fragmented it will probably be a while before any app achieves a significant foothold and/or becomes the standard.

But seeing another use of augmented reality in the wild tells me that an AR future is not far off.


Filed under apps, iPhone, mobile, movies

Move over QR Codes. Good night SnapTags. Augmented reality is here!

A few months ago, I was looking at the back cover of a box of cereal and noticed something pretty interesting.

There was a complete takeover by the latest Spiderman movie, and (more importantly) there was an app.

If you downloaded the app, you would be able to see an advance clip from the movie.

Intrigued, I downloaded the app, dialed it up on my iPhone, and pointed it at one of the frames on the box…

And suddenly, the scene on the box came to life and I was watching a clip from the movie on the box!

Rather, on the box on my phone.

I had never experienced that before.

There were no weird wiggly lines or ringed logo required to access the video.

No separate browser window.

I just aimed my phone at what looked like a frame from a Spiderman comic strip…and viola!

Mind you, I’m a fan of QR Codes and SnapTags.

I’ve written about them a few times.

I think they’re immensely useful for driving interactions between brands and consumers.

At the time, I had no idea what technology was powering the Spiderman experience on the cereal box.

And while I found it novel, I didn’t explore it any deeper.

But a few days ago, a colleague shared a Ted talks link with me about augmented reality.

The video talked about how brands were exploring ways to integrate augmented reality into their apps.

I realize that my explanation of the Spiderman cereal box leaves much to be desired.

So check out the video from the Ted talk, which explains (and demonstrates) augmented reality with far greater clarity.

The technology Matt was demonstrating was developed by a company called Aurasma, which is one of the pioneers of augmented reality apps.

I definitely see augmented reality as the wave of the future.

The possibilities are literally limitless.

And the opportunities for brands to engage in immersive and increasingly interactive ways are even more limitless.

And I’m not talking about donning a helmet or a pair of glasses – I’m talking about having rich, interactive layered experiences by simply pointing your phone at an object.

But don’t take my word for it.

Keep an eye out for augmented reality coming to an app near you.

If you want to get a jump on the whole augmented reality movement, check out the Aurasma app in the iTunes App store.

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Filed under apps, digital advocacy, mobile, technology