Tag Archives: beta

AfroBeatles: Fela + The Beatles. Yoda is real.

The AfroBeatles. John, Ringo, Fela, George and Paul.

The AfroBeatles. John, Ringo, Fela, George and Paul.

I’m sitting in NY Penn Station jamming to an AfroBeatles mash up.

I’m sorry.

What’s an AfroBeatle?

The Afrobeatles are an imaginary group from an alternate universe.

It’s The Beatles meets Fela Kuti.

In this alternate universe, these two musical icons (who, through fate, were never able to collaborate in life) create a musical journey and show us what the “what if” would have looked, sounded and felt like.

This universe contains a series of music and video mash ups of the AfroBeatles musical collabos.

Right now, I’m rocking out to Drive My Car with ODOO.

Its a mash up of the Beatles’ Drive My Car from the Rubber Soul album, and Overtake Don Overtake Overtake (ODOO) from the Fela Anikulapo Kuti & Egypt 80 album of the same name.

This is an assignment I’ve been given by Yoda.

Not this Yoda. The real Yoda.

Not this Yoda. The real Yoda.

Who is Yoda?

He’s my sensei.

I’m his student.

Digital kung fu.

Per Yoda: “If we transplant a concept of any serious value in the digital space, it will germinate and grow. But you must be attentive to it for it to initially sustain itself.”

So I’m documenting AfroBeatles.

Which I’ve just planted in all of you.

Did you see what just happened?

You’ve become part of Yoda’s experiment.

You’re in the Petri dish.

You’ll probably never experience his all-seeing eye.

But it’s on you.

No camera necessary.

You’re already a blip on his mental radar.

You wouldn’t even know how to avoid it if you could.

It’s been trained on all of us for a long time.

I. Sound. Crazy.

One day, you’ll think back on this post and be like “Oh yeah. He did say that was gonna happen.”

That being this AfroBeatles thing.

You’ll be able to point to this post and know when you were officially put down.

It may be because we took a walk down AfroBeatles Lane together.

Or because one day you see your neighbor on TV talking about their “walk down AfroBeatles lane” from an AfroBeatles concert in London.

And you’ll wonder, “how the hell did they get to London?”

I never really listened to the Beatles back in the day, so this will be somewhat an education for me.

Sure, I know a few of their songs, but I can’t say I’m familiar with their full body of work.

My “assignment” from Yoda is to document the AfroBeatles movement.

Including the symposia where the project will be discussed, the concerts and screenings taking place along the way.

Of course, you’re invited.

And I’ll gather more data about you.

I’ve been reflexively typing as I’ve been listening to this, so AfroBeatles music clearly has a creative effect on this listener.

My feet have been tapping this whole time, and I’m bopping my head.

Outside looking in, there’s a dreadlock on the train jamming to something.

Baby you can drive my car…

But if you got up close you would see me rat-a-tat tatting on this iPad.

Anyway, here’s how to formally participate in Yoda’s experiment:

1. Visit AfroBeatles.com (it’s a work in progress)
2. Listen to any mash up in the timeline.
3. Decide for yourself, the minute you finish listening it, within five seconds, whether you want to walk down AfroBeatles Lane.
4. If “yes” document your walk down AfroBeatles Lane. Read the blog, listen to more tracks, download, like, share, comment and become a fellow blip.
5. Record where you are the day AfroBeatles becomes mainstream.

Yoda predicted lots of blips.

We’ll just have to wait and see.

Oh…welcome to my world.

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Filed under advocacy, branding, digital advocacy, movies, music, opinion, social media, technology, work

SoLoMo Profile: Wyst

The second company I’m going to profile for the Starters+Startups: The Future of SoLoMo & You panel I’m moderating is Wyst.

The Wyst app allows you to share geo-tagged photographs, with family, friends and members of your Facebook and Twitter social networks.

Wyst's homepage is spare.

In the header of the page, there are three icons next to a phone which offer:

Share experiences. As they happen, where they happen.

Discover new stories around you.

It’s a new kind of message in a bottle.

Since there was a video, I watched.

It’s a 3:13 minute commercial, that I think does a really good job of telling you what Wyst’s all about, without a single line of dialogue.

You simply follow this bloke around NY as he use the app and a companion screen of his iPhone shows you his Wyst thread.

Nicely done Wyst.

From what I gleaned from watching the video alone, you can take a picture, tag it with different emoticons and post it to your Wyst profile.

I’ll know more when I take the app for a test-drive.

The bottom of the page offers links to the App store, their social media profiles (Facebook and Twitter), the Latest News, Blog and About Us pages.

You can also sign up for the Wyst newsletter on the page.

The Latest News includes the fact that Wyst is now out of Beta and available in the iTunes App store.

The Blog takes you to a page which offers various Wysts of the Day.

It’s essentially a blog roll of different pictures taken by Wyst users all over the globe.

Wyst of the Day

Wyst’s About Us page is fairly irreverent.

It pays homage to the Brooklyn roots of the app, as well as the following:

“Wyst is a like a new kind of message in a bottle: it’s a fun app that enables you to share cool moments, random musings, unique tidbits and interesting experiences by capturing them on a photo or text note and tagging them to a location for others to find. The idea came to us from a simple question:

Wouldn’t it be awesome to freeze this moment in time, in this place, so that when someone else passes by this same spot they can find it and experience it themselves?

As the Wyst site is light on pages, I checked out their Facebook and Twitter pages too (let’s get those numbers up fellas – okay?) while downloading the app from the App Store.

Wysts are a tad scarce, huh? Gimme a chance why dontcha!

I’m going to play around with their app this week too, so stay tuned for any updates.

Again, if you’ve used Wyst, like it or have an opinion, please share!

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Filed under apps, branding, mobile

What’s Playing? Get the !mpulse!

One of the main projects I’ve been working on, is a technology initiative called !mpulse.

“What’s !mpulse?” you ask.

!mpulse is an interactive platform that let’s you experience a venue’s music library directly from your internet/wi-fi enabled mobile or tablet device.

!mpulse enables people to discover and get music wherever they hear it.

!mpulse displays the currently playing, and the previous nine (9) songs played at an !mpulse-enabled venue.

Wi-Fi capable mobile devices, like the iPhone, iPod Touch, Blackberry and Android devices, can immediately display the song that is currently playing, comment on, share via Facebook or Twitter, or even play the song right from their device.

By bridging the gap between desire and action, !mpulse also allows users to explore a venue, its music library, or the particular artist which inspired them in the first place.

We’ve rolled at !mpulse (Beta) at a few select destinations, including Red Rooster Harlem, Tillman’s NYC and we’re rolling out Townhouse Hotel in Miami, 1300 Fillmore in San Francisco and more locations to be announced shortly.

Here are a few screen shots of !mpulse.

A screenshot of Townhouse Hotel's !mpulse page.

Select a song from the playlist and you'll get this page.

If you’re ever in New York, Harlem, Miami or San Francisco, please stop into one of these establishments and take !mpulse for a spin.

If you aren’t planning on being in any of these destinations, I’ve got a treat for you…snap either of the QR codes in this post, and you’ll be able to enjoy !mpulse on your own.

If you want to listen to a song, simply click on the album art to start playback.

Please send me your comments and let me know what you think!

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Filed under branding, mobile, technology