Tag Archives: Black Box

You Oughta Be in Pictures. I’ve Got Movies On The Brain.

This week was all about movies.

I ran into Bobbito Garcia on the L train Thursday.

He’s in the final stages of completing his movie, Doin’ It In The Park, which chronicles the history of pick up basketball in New York.

If you’re not familiar with Bobbito, he’s been on the street ball scene for years.

In addition to being nice on the court, he’s also nice on the turntables, and on the mic (he’s been a sports commentator for years).

Doin’ It is a co-production with Kevin Couliau, his production partner, and is set to be released this summer.

Bobbito hit me with a flyer and sticker for his flick (love the fact that he’s still doing it hand-to-hand), and was out.

Two stops later, I’m talking to Olivier French, who is screening a short film he premiered at Cannes last year in the Short Film Corner.

Black Box will have it’s official NYC premier at the After Set Film Program at the Tribeca Grand Hotel Saturday, April 21st at 7pm.

If you can’t make it, you can check it out here:

And I’ve been talking to the folks over at Harlem Stage, as they prepare for their 30th Anniversary Gala.

We’ve been working with them to prepare the video component of the Gala, which will consist of vignettes of performances from artists, large and small, that Harlem Stage touched in their 30 years.

Here’s a mock up we created for Harlem Stage:

I’m still waiting to hear whether the project I’ve been working on has been accepted into Cannes this year, so stay tuned for more movie-related updates!

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Filed under branding

QR Codes are cool!

I generated this QR Code using QR Code Generator from the ZXing Project.

If you’re not up on anything that’s happening in the digital world, you probably haven’t peeped QR codes.

Although you’ve probably seen these weird squiggly things on business cards, flyers or maybe even the last time you went shopping at Macy’s, it probably escaped you that these little boxes were the wave of the future.

What is a QR Code?

Well Wikipedia describes a QR Code (short for Quick Response) as a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

The QR code above was generated using a free online QR code generator. To see what’s encoded, you’ve got to:

1.  Have a QR reader on your phone. If you’ve got an iPhone, I recommend QRReader. *Download it to your device.

2.  Open your QR reader on your device. If it seems like you’ve turned on your camera, it’s ok. That’s what’s supposed to happen.

3.  Point your camera at the QR reader until it’s centered on the screen.

4.  Watch the magic happen!

You can do really cool things with QR codes beyond simply sharing your information.

For example, you can launch a video, send text, trigger an SMS or direct viewers to a URL.

Here are a few more that I think you’ll enjoy:

Point your phone at this QR code for a sexy experience.

In this example our QR code launches a video on Vimeo of a short film produced by Firststar Films/Viral Cinema for Black Box a custom accessories boutique in Tribeca.

QR Codes can be used to generate text messages too!

Although this is just a sample, QR codes can generate real SMS/text messages, delivered right to your phone.

QR codes can trigger much more sophisticated actions, beyond simply opening a URL or driving simple text messages. In fact Google’s mobile Android operating system incorporates QR readers natively into it’s architecture, allowing it to trigger more complex processes.

Brands are only starting to flirt with QR codes in the States, but I project that as they start to proliferate, you’ll find more exotic and innovative things being done.

I hope this has been instructive, and feel free to reach out to me if you’ve got questions on QR codes, mobile, apps or whatever!


Filed under mobile, technology