Tag Archives: blogger

Blogging builds traffic. 30 days and the stats to prove it.

The numbers don’t lie!

Last month, a friend of mine who blogs, issued a 30-day blogging challenge.

She had fallen off her blog game, and resolved to write a new post every day, for 30 days.

She invited other bloggers to join her on her quest.

When I read her blog, I was inspired.

I too, had fallen off my blogging game.

In fact, I’m constantly falling off my game.

Even though I routinely counsel my clients on the importance of providing a regular and steady stream of content on their websites and social media profiles, I don’t really practice what I preach.

And since I don’t blog regularly, I can’t really speak to the issues involved in maintaining a regular output schedule.

Nor can I (genuinely) speak of the real impact that regular output has on a brand’s metrics.

Sure, I preach that the more you put out, the more of a footprint you create, the more pages of content BOTs can crawl to, the more relevant you become.

But for me, that’s all been theoretical.

I mean, I do blog.

This year marks the fourth anniversary of my blog.

Since I started blogging, I’ve posted over 250 times.

That’s an average of 60 posts a year.

Or a little over once a week.

But I really blog in fits and starts.

So I can’t say, honestly, what the impact of regular blogging actually is.

And because of this, I realized that I needed to take Aliya up on her challenge.

On August 31, Aliya completed her 30 day challenge.

Two days ago, I finished mine (I didn’t actually start when Aliya issued her call to action).

Looking back, I’m glad I did.

Because I now have empirical proof from the experience that reinforces the things I’ve been saying about the significance of blogging.

First, blogging creates traffic.

Period.

Since the start of the year, my traffic is consistently higher than it has ever been.

Last month, there were 3,638 view of my blog.

That’s my highest month of traffic ever.

My next highest month of traffic was in June 2010, when I hit 3,458 views.

Back, when in one day, I had 686 views.

The previous month (July), there were 2,712.

The month before that, 2,421.

Second, blogging increases your online presence.

Search engines, like Google love regularly updated content.

Every time you post a blog post you put your site/blog further up in the search results.

Google re-indexes your blog every time you update with new content, giving your site higher search ranking.

And if you’re using well written, relevant keywords, that only makes it even better.

During my month of blogging, I was getting hits for everything from futsal, Katy Perry, the iPhone, Nicki Minaj on down to SoundHound and Shazam.

Try it.

Google “Shazam vs SoundHound” or “Morgan Freeman is not dead” or “Chris Anokute” and invariably, my little blog is returned on the first page.

Third, regular blogging generates backlinks.

I can’t tell you how many times other folks linked to my site.

Whether it was because of the subject matter, the context, the images, tagging or the keywords, something about my content seemed to resonate with other bloggers.

As a result, I generated quite a few backlinks

Fourth, writing every day keeps you relevant.

Whether it’s politics, fashion, technology, music, entertainment, social issues, if you’re writing about topics of the day, contemporaneously as they happen, your voice, and your opinions will resonate will some audience somewhere.

If I could give bloggers one tip, it would be to write about what you love.

The biggest impediment that folks report for not writing every day (or regularly) is that they don’t know what to write about.

I write about whats going on – in my life, around me, in technology, social media, sports – whatever.

The second biggest blocker is time.

I’ve taken to getting it in whenever and wherever I can.

Sometimes, I blog on the train to work.

Other times, when I’m sitting on the ‘throne’ (some of my best work has been on the throne).

Point is, you need to make time for it.

Because one thing is for certain, blogging is an invaluable tool to generating traffic to (and awareness about) your site.

But don’t take my word for it.

Blog for yourself and see!

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Filed under branding, opinion

Blogging by iPhone (on the commode). WordPress is the truth!

blogging_from_my_toilet.jpg

I’ve been blogging (on and off) for about five or six years now.

Sometimes more than others.

But now, I think I’ve hit my stride.

And it’s all because of WordPress.

I know this sounds über dramatic, but hear me out.

When I was first bitten by the blogging bug, I tried out Blogger, the blogging platform from Google.

Since I was already using Gmail, it was nothing but a chicken wing to start using Blogger.

But I found the interface flat and there were too few template options available for me to personalize my blog.

Even though it was customizable, I wasn’t terribly technical and coding HTML or CSS simply wasn’t in the cards.

I posted a few times and that was it.

Not long after, someone told me about Tumblr.

They were new to blogging, like me, and had a similar experience with Blogger (being flat and boring).

So (on their recommendation) I tried it out.

Tumblr was much easier to use, had several interesting templates, and before long, I had set up and posted my first blog.

I noticed, almost immediately, though, that my blog posts weren’t showing up in search engines in Tumblr as rapidly as they had with Blogger.

What Tumblr made up in overall ease of use and simplicity, it lost from an overall SEO perspective.

I was creating far more, but seeing far less traffic.

If a blog gets posted in cyberspace and no bots crawl to it, does it make a sound?

Demoralized, I abandoned Tumblr for another free blog platform contender, WordPress.

Cue the angelic music and blinding white light.

WordPress combined the SEO dominance of Blogger, with the ease of use, simplicity and design sensibility of Tumblr, and a few other smoking features to boot.

And with a clean UI and dashboard, WordPress soon became my go-to platform.

But what MADE WordPress for me, were the apps!

Ever since I got the WordPress iPhone and iPad apps, I’ve become a prolific blogger.

Prolific is a tad extreme, but I have authored over 250 post on WordPress, and at least half of them were on my iPhone or iPad.

Whenever an idea for a blog comes to mind, I simply whip out my iPhone, dial up the WordPress app and start typing.

Once I save it, it’s automatically uploaded to my WordPress account and synched whenever I pull up WordPress again from any of my devices.

So if I start it on my iPad, I can pick it up later from my desktop or iPhone.

I can tag, add pictures or video, select categories (or create new ones) all from within the app.

My girl Aliya King issued a 30 day blogging challenge to her blogging peeps, and the WordPress app has kept me on task for the past two weeks.

I’ve been able to post from virtually anywhere: trains, the office, the toilet (yes, I blog on the toilet), from the convenience of my iPhone.

I’ve been so impressed with WordPress that I’ve turned a butt load of my clients, friends and associates on to the platform.

At the end of the day, I’m really enamored with WordPress because it’s enabled me to find my voice AND get it out hassle-free.

So if you’re thinking about starting a blog (I’m an inexhaustible source of inspiration – I know), give WordPress a try!

And ‘no’ I am not a paid spokesperson for WordPress.

But if anyone over at WordPress wants to cut a bro a check….

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Filed under apps, iPad, iPhone, mobile, opinion

I’ve got no Klout? Gimme a break!

I’m like a gangsta without a gun…I’ve got no Klout!

I just created an account on Klout and was appalled to discover that I had an influence rating of 10.

10!

Mind you, the Klout measures influence on a scale from 1 to 100.

So you can imagine my shock to learn that I had the influence of a kumquat.

In my professional self, I regularly discuss influence as measured by services like PeerIndex, Twitalyzer and Klout, as points of reference for how individuals and entities can assess the impact of their social media.

But I hadn’t thought of the type of influencer I was.

I publish a blog for chrissakes!

True. I haven’t published very regularly since April…

And I’ve completely fallen off the wagon on Facebook…

Can’t recall the last time I pushed a flick up on Flickr either…

But of course I have influence!

I’m registered with virtually every social media platform (of significance) under the sun.

When I signed up with Klout, I registered my Facebook, Google+, Twitter, LinkedIn, YouTube, Flickr, WordPress and Instagram accounts.

Even though I’ve got a Blogger and Tumblr account, I left those ones out because I rarely use them (but perhaps I’ll go back in an add those too….hmm).

And every so often, folks comment on my blog posts, retweet my tweets, share my Facebook updates, watch my videos and generally seem to respond to my virtual ramblings.

But clearly not enough for Klout to feel that I have real influence!

Damn you Klout!

Now I’m not really smarting about my dismal Klout rating.

Yes I am.

But it does present a compelling case study for how influential one really is online.

Prior to registering with Klout, I had received numerous requests from friends and associates (via Facebook) to join Klout.

To me, it was yet another app fracturing my attention online, that I would have to show some love.

Unless, it’s one of those truly useful apps, that runs in the background, without you having to log in and actually do anything, and actually provides value, I’m sure it will go the way of many of the social media platforms/applications vying for users/user attention, and fall into obsolescence once the sheen wears off.

But who knows, I may find Klout truly useful and have a change of heart.

I doubt it.

The relationship with Klout has already started off a bit too rocky for my taste…

…an influence rating of 10…

Klout you’ve got some m*tha f*ckin’ nerve!

PS If you’re within the sound of my blog, please throw some K’s on a bruh!

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By Denene Millner

The actual original front cover, before 'editing.'

The original front cover, before 'editing.' Kinda looks nice, dontcha think?

So my girl Denene Millner, world famous author, blogger, mom and all-around peeps (I’ve written about her in the past), recently released another book, Act Like A Lady, Think Like A Man: What Men Really Think About Love, Relationships, Intimacy and Commitment, which she wrote with Steve Harvey.  Now anyone who knows Denene, knows that virtually everything in that book sounds like Denene, but we’re gonna let Steve Harvey get that one (wink, wink).

The 'after' cover that went to print.  What a shame.

The 'after' cover that went to print. What a shame.

 

Denene is clearly on the come-uppance (as she has always been since I’ve known her), but the intensity of her star shines a tad brighter, when a book she pens ends up number one on the New York Times Best Seller List.  Now I’m not saying that I know people….I don’t mean to brag…but Denene and I ARE rather close…so I guess you can say, I know people.

But seriously, all props to my girl Denene on another successful book!  

Denene, I know all of five people read my blog, so I aint trippin’ about putting up this little ditty, but you know I got you!  

Just so you know I know.  (c:,’

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