Tag Archives: bloggers

When it comes to blogging, be like Nike. Just do it.

Just do it. Blog!

Just do it. Blog!

I was talking to one of my peeps the other day, and the discussion turned to blogging.

Actually, I was chatting via IM…

And I most likely asked if they blogged…

There probably wasn’t a discussion prior…

But that’s besides the point.

The point is that blogging came up.

I was (as I do) extolling the virtues of blogging.

It builds your brand.

It establishes you as a thought leader or authority in your field.

It separates you from the undifferentiated (non-blogging) masses.

It builds credibility.

It helps you develop your voice as an author.

It generates traffic.

I could go on and on – and I’m pretty sure I did.

Invariably, after my diatribe on the virtues of blogging, they were like “I need to find the time to write.”

Time to write?

As I prepared to fire off a dismissive reponse, I realized that I’d heard it before.

In fact, I’ve heard loads of reasons for not blogging before.

I don’t have the time.

What would I write about?

My writing sucks.

No one would read it.

As I listened read, I had to give some credence to the fact that blogging legitimately challenges folks.

So today, I’m going to address the most common objections to blogging I’ve encountered, and hopefully provide some useful advice for overcoming them.

I don't want to hear it!

I don’t want to hear it!

Objection No. 1: I don’t have time to blog.

If I’ve heard this once, I’ve heard it a thousand times.

And I’m sure each person who has ever uttered these words hasn’t really thought about how much time they waste devote to other things, that could be devoted to blogging.

Blogging is like anything else you want to master.

You’ve got to set aside time for it.

It doesn’t have to be a lot of time – 30 minutes a day.

An hour a week.

Once a week.

Something.

Anything.

Just put it in your schedule.

And don’t make excuses not to.

If you can make time to wash your ass, you can make time to blog.

What to blog about? What to blog about?

What to blog about? What to blog about?

Objection No. 2: I don’t know what to blog about.

I think this is one of the more valid objections to blogging: what to write about.

It’s also one of the easiest to overcome.

There are tons of blogs out there about anything and everything.

From quarks to Jimmy Choos.

Yes “quarks.”

I had to come up with truly random shit to emphasize my point.

Write about what interests you.

There. It’s that simple.

To get your blog flowing, you should always write about what interests you.

You could give a shit if it interests other people.

Start off blogging about things you like, experiences you have, stories you’ve heard.

If you keep your blog “you” centric, you’ll never have writers block.

Unless you’re a boring dolt or shut-in.

But even then, you could write about your life as an agoraphobic.

And be the don of agoraphobics everywhere.

If Snoopy can do it, so can you!

If Snoopy can do it, so can you!

Objection No. 3: I am not a good writer.

Now this objection is tricky – and valid.

Blogging requires working knowledge of the English language (or whatever language is your native tongue).

And while I am a wordsmith, a human lexicon, one who gets busy with the vocab, not everyone is not similarly endowed.

But just because you haven’t mastered the Queen’s English, doesn’t mean that you can’t have a compelling blog.

There are plenty of blogs out there that are a hot mess!

Not because they are written poorly, but because they could give a shit about writing convention.

The good thing about blogging is that you don’t have to be a poet laureate.

Your blog can be linguistically challenged, ebonics laden with misspellings galore, and still have folks flock to it because it’s genuine.

But if you want to be a better writer, blogging will help you become one.

The more you blog, the better you’ll become.

Please read my blog. Please?

Please read my blog. Please?

Objection No. 4: No one will read my blog.

My response to this objection is universally: how the fuck do you know?

Once again, unless you’re some kind of anti-social shut in, you likely have folks who give a shit care about you.

And at least one of them would take the time to read your blog if you created one.

The truth is that that if you blog it, they will come.

They may not come immediately, or in droves, or regularly.

But they will come.

You can be assured though, you’ll never get any readers if you never blog.

So go the fuck on and blog already.

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Random Thoughts on Branding

I recently returned from a conference in St. Thomas, USVI, where I moderated a panel on advertising.  The session, titled Advertising: The Convergence of Television, Film and Technology, included an attorney from Microsoft corporation, and a senior executive from Global Grind, a start-up of Russell Simmons, backed by the same investment group that funds Facebook.

The session, which started with a brief Power Point presentation (many thanks to my good friend Ben Tannenbaum for his visuals), segued into a heated discussion of the Microsoft ‘I Am A PC’ spots.  Actually, the discussion centered around the efficacy of the first series of commercials launched by Microsoft, which featured Jerry Seinfeld and Bill Gates, and whether Microsoft had intended to lead with those commercials, before unveiling the ‘I Am A PC’ spots.

Several members of the audience thought that Microsoft’s initial spots, were simply crap, and that the ‘I Am A PC’ was a belated effort to offer a more meaningful commercial.  Microsoft’s representative (and a few Microsoft ‘ringers’ in the audience) advised that the Seinfeld commercials (I think there were at least 2 that I viewed) were an intentional patsy, or sacrificial lamb, offered to get people talking about how bad they were.  According to him, the point of those commercials, were that they were…how to put this?…pointless.

For anyone who followed Seinfeld, the pointless nature of each episode, was, in fact, the point of the entire show.  They were shows about nothing.  Similarly, Microsoft explained, the spots were intended to do nothing more than spark discussion about how pointless they were, and to have audiences asking ‘what’s the meaning of all this?’

They specifically didn’t want there to be a single mention of Mircosoft, Vista or anything remotely related to either.  More importantly, they didn’t want people talking about Apple.  Hence, the spots were not intended as a response commercial to Apple’s many diss ads, which continually punked Microsoft as a clunky out-of-touch company.  Rather, they were intended to take the dialogue in a completely different direction.

And when people were just as confused as they could be, the ‘I Am A PC’ spots began airing.  The resulting tide of adulation and praise for these commercials, which were full of life and meaning, and the antithesis of the original Seinfeld spots, were Microsoft’s resurrection.

The reason I used the Microsoft commercials in my example, was because whatever you thought of Microsoft, or its operating system, or its commercials, for that moment in time, Microsoft had captured everyone’s attention.  It had become the quintessential brand of the moment.  When the first commercial aired, the blogsphere was a twitter (no pun intended) with people debating its meaning.  Angry posts declared that Microsoft had missed the mark in responding to Apple’s clever ads, and that no one ‘got it’ (whatever ‘it’ was).

Similarly, when the ‘I Am A PC’ dropped several weeks later (after the subsequent Seinfeld spot), the blogsphere was, once again, flooded with bloggers (and regular folks) discussing the Microsoft spot.  Over the period of time between the first and last spots, Microsoft claimed that there were literally millions of independent threads online about its ads.

While Apple may be THE brand of the hip cool, current, plugged-in minority, Microsoft (if only for a fleeting moment in time) demonstrated that it had the capacity to be that hip brand (of the dorky majority).

By the end of my session, people were literally up-in-arms, and I thought contentedly (to myself) “well done, my good man.  Well done.”  After the session that day, and into the next day, people approached myself, and my two panelists, to give us hearty handshakes and thank us for so spirited a session.  Law students wanted to know how I got into the business and asked for my card.  And a few of the conference planners invited me to moderate sessions in the future.  I may be on next year’s planning committee.  Shoot, I may have even landed a client.

While Microsoft and Apple will continually be in this war of attrition, I’ll happily pimp them for the benefit of MY brand.  ‘Nuff said.

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