Tag Archives: Break Up

Eye candy. Lyricist. Flash-in-the-pan. Who is Nicki Minaj?

I don't recall Wonder Woman being black or quite that buxom.

I’ve been listening to the just-shy-of-gratingly-annoying voice of Nicki Minaj over countless records recently, and I struggle to accept how popular she’s become.

For those of you unfamiliar with Nicki Minaj (and I don’t blame you), feel free to check her out on Wikipedia.

If you can’t be so bothered, and are looking for an abridged version, Nicki’s on the Break Up Remix, with Mario featuring Gucci Mane. She’s also on Gucci’s Sex in Crazy Places, featuring Trina and Bobby Valentino; Shakin’ It for Daddy, with Robin Thicke; and Miss Independent Remix, with Ne-Yo.

She’s also been featured on songs with everyone from Lil’ Wayne, to Drake, Birdman, Lloyd, Beyonce, Yung Joc and Bow Wow.

Since she dropped in 2007, she’s released three mixtapes: Playtime Is Over, Sucka Free and Beam Me Up Scotty. Her current single, I Get Crazy, featuring Lil’ Wayne is all over hip hop radio, and she’s got a growing fan base. She’s got over 265,000 MySpace friends, 361,000 followers on Twitter, and 296,000+ Facebook fans.

Young Money Entertainment and Nicki’s management clearly have a handle on the effective use of social media tools. They’ve created a viral following for Nicki, leveraging tools, such as MySpace and YouTube, to seed the cloud with Nicki’s music and videos. There are over 14,000 subscribers to her YouTube channel, and over 425,000 profile views.

In a word, Nicki Minaj is POPULAR.

For critical hip hop aficionados, Nicki may remind you of Lil Kim, Trina or even Remy Ma, but with the absolute lack of female rappers in the game today, she’s got no competition.

So while her voice may be annoying (it really is), she’s got the looks, the backing and (passable) skills to pay the bills.

And if you didn’t know, now you know.

3 Comments

Filed under branding