Tag Archives: Galaxy Note

Jay Z and Samsung go digital. Apple, you’ve best bested (again).

Samsung has once again upped the ante in the war of cool against Apple.

This time, they've enlisted the aid of hip hop heavyweight, and all-around media mogul, Jay Z.

If you've been paying attention to the interwebs, you might have caught wind of the latest partnership between this mainstream music icon and the tech company actively trying to dethrone Apple.

The pairing, in and of itself, isn't particularly novel.

Not even for Samsung, who previously enlisted King James at the start of the season last year with the Galaxy Note II.

But what is exceptional, is the fact that Samsung is giving away Jay Z's next album.

You heard me.

Everyone who owns or cops a Samsung Galaxy device, will also get Jay Z's Magna Carta Holy Grail album a full week few days before its released in stores.

Now I don't know how many people are actually going to buy a new phone or trade up, just to get an album they can purchase for 10 bucks.

But Samsung definitely gets dumb cool points for inking a deal with Hov for the right to distribute advance copies of his album with their phones.

I mean really, how cool is that?

Jigga Jay Z?!

Apple may have made digital music cool with the iPod, but Samsung just made digital music way cooler with this coup.

Jay Z is veritably hip hop royalty, so this deal is a pretty big….deal.

The bigger issue, as I see it, are the possibilities for media and technology companies to do these types of collabos in the future.

I've always been a proponent of utilizing technology as a means through which to build audience.

With the plethora of artists and devices out there, nowadays you need a hook if you really want folks to pay attention.

Something to differentiate your offering from the masses and reel your audience in.

And recently, I've seen evidence of the more savvy brands implementing the strategies I talk about ad nauseum.

Check the FunkFlex App, and you'll see what I mean.

FunkMaster Flex is one of the few artists that I've seen, who thoroughly gets it when it comes to merging celebrity with technology.

And he's freaking it, at that.

The FunkFlex app comes preloaded with goobledy gobs of content.

He dropped his entire mixtape via his app and it features a who's who of hip hop and R&B.

FOR FREE!

To this day, if you cop the app, you'll still be able to get loads of exclusive free content.

As a result, his digital footprint is large, and growing daily.

Movie studios are also starting to realize the inherent value of producing apps to accompany the lead up to the release of a new movie.

Virtually every movie I've seen in the recent past has had an app.

Some good.

Some not-so-good.

But all players with skin in the game.

Which underscores my point.

Every new artist should have a app.

Old ones too.

It shouldn't be an afterthought.

It should be the way you introduce your artist to the masses.

That app should be preloaded with a bunch of songs, videos and pictures, and every single social media profile that artist uses to interact with their fans.

Music should stream, in full, and the app should be enabled with push notifications, featuring calls-to-action, inviting users to rate the app, purchase tickets and use the embed social share features to broadcast their affiliation with the artist to their larger network.

And giving them the ability to buy tracks wouldn't be a bad idea either.

Don't trip.

Having an app is not an inexpensive endeavor.

Samsung dropped serious coin for the right to distribute Jay Z's album.

To the tune of $5 million.

And we all know that every artist can't afford to do Samsung/Jay Z type deals to attract new users.

But I'm sure Samsung thinks they got a bargain, so it's all relative.

The truth is, deals like this don't have to be so one-sided.

New artists should seek out brands like Metro PCS, Boost and Virgin Mobile, who all want to enhance their phone offerings to compete with the big boys.

While contract free phones are all the rage, having a phone pre-loaded with free music from underground or up-and-coming acts is definitely a strategy we're going to see more of.

Magna Carta is just the beginning.

 

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Filed under apps, branding, digital advocacy, mobile, technology

The iPad Mini is real. And it’s almost here.

iPads back to back.

Today at 10:00 am PST, Apple unveiled the iPad Mini (yes, that’s what they’re calling it).

Once again, Apple failed to send me a press invitation.

Earth to Cupertino – Chukumba’s audience really needs him to be there for a firsthand assessment.

Don’t you know that there are at least six people who rely on these assessments before making purchase decisions?

But, as the bigger person, I won’t hold it against them, and still give you the goods.

We huddled around an iPad 2 in the office to watch the announcement.

Ironic huh? Watching the announcement for the Mini on a 2.

I digress.

Anyway, after going over all of the things they’ve done to improve the current iPad, they flipped an image of the iPad to its back, where stood the new iPad Mini.

It was a thing to behold.

For one, the iPad Mini is dwarfed by the current version.

Indeed, during the presentation, a real iPad Mini was introduced, and it fit in the Tim Cook’s one hand.

My first impression was that it looked like the Galaxy Note.

That can’t be good.

Knee jerk reactions aside, there were a host of features they called out.

Its small. 7.9 inches on the diagonal.

Its thin. About the width of a pencil.

Its as light. They compared it to a pad of paper.

And contrary to my assessment last week, they gave us everything we’ve come to know and love about the iPad in the Mini.

We’ve got both cameras.

Apple even gave us some new shit.

Can you say faster wifi?

All-in-all, it looks like the Mini will be a real coup for Apple.

With the $329 for the wifi only 16Gb version, it’s an easy entry point.

And certainly something to keep folks from flocking to the Kindle Fire HD, the Google Nexus or the Samsung Galaxy Note.

I don’t know about you, but I’m going to get one.

And once I have it, I’ll give you a real assessment.

Not me talking about what they talked about.

So bear with me, while I wait for Apple to send me a version to test.

Don’t hold your breath.

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Filed under iPad, technology

iPad Mini. iPad Jr. Whatever you are, just get here already.

I’ve been quietly watching from the sidelines to see what, if anything Apple is going to do with the iPad Mini.

So far, there have been (the standard) sightings of the Mini, leaked to the internet.

And oodles and oodles of speculation about what features will be baked into it.

To be honest, I can’t say that I’ve followed any of this chatter closely.

I’ve done that dance before.

Wait with bated breath, only to be let down when the <insert name of much anticipated Apple device here> actually arrives.

At this point, it’s just that I know how Apple does.

Why should the iPad Mini be any different?

We all know what the iPad mini should be.

But it’s unlikely that it will be what we expect.

I firmly believe that the iPad Mini should be a small version of the iPad.

It should be fully functional with all its current features intact.

That means, the iPad Mini should have: a forward and read-facing camera, wifi, 3G, essentially everything the current iPad 3 has.

But will Apple give us the device we expect?

Probably not.

It will most likely be like the original iPad.

You remember how disappointed you were when you opened up your iPad and realized that there was no camera.

But wait!

Here comes the iPad 2, with what?

Wait for it…

…A camera!

Bastards!

Why did do they do that to us?

Wasn’t the iPad really just a big iPhone?

Didn’t the iPhone already have 2 cameras!?

So why strip the iPad of what everyone assumed would have been a natural feature to include in the iPad?

Money, obviously.

But they’re not going to do that to the iPad Mini?

Are they?

Isn’t the whole point of the iPad Mini offering to compete with the other smaller form tablet devices in the market today?

Shouldn’t the strategy be to bake all the bells and whistles that devices like the Kindle Fire and Galaxy Note have?

Wouldn’t it be counter-intuitive to withhold features that consumers are already used to on the current iPad?

I got my son the Kindle Fire, and it really is a great device.

Now there’s the blown out HD version, which is a real step up in a number of respects for Kindle.

Higher resolution screen.

Faster processor.

More storage.

Additional ports.

4G LTE.

They blew it out!

Apple would be wise to follow suit and go H.A.M. with the iPad Mini.

H.A.M.=hard as a motherfucker for my Kanye West challenged readers.

Unfortunately, experience tells us that Apple doesn’t always do what’s best for the consumer.

So while I’m interested to see the new iPad Mini, I’ve set my expectations very low.

Do I want it?

Sure.

I’d rather have an iOS device that synchs with the rest of my Mac world, than some other device that doesn’t.

Will I be disappointed.

Sure.

History tells us that Apple is notorious for putting out products that often fall far short of user expectation.

Apple should just release the iPad Mini and put us all out of our collective misery already.

But with a constantly moving announcement date, its unlikely that we’ll see an iPad Mini in the wild anytime soon.

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Filed under branding, iPad, opinion, technology