Tag Archives: Gucci

Tips from a dandy urban guerrilla.

urban guerilla

Anyone who knows me, knows that I’m sort of a dandy.

Well not sort of a dandy.

I am a dandy.

And?

I take pride in the way I look.

Even when I’m looking shabby, best believe it’s shabby chic.

As someone who is constantly commuting into and out of the city, dressing practically is très important.

And since it is NYC, being fashionable is equally (if not more) important then being practical.

To tackle the urban jungle, the clothes I wear must be light and cool.

If you’ve got to handle the heat generated by mad bodies pressed all up on ya in the subway and trains – you can’t be rocking heavy shit.

But they can’t be so light and insubstantial that they offer no protection from the elements if the weather changes suddenly (as its prone to do).

When you’re pounding the pavement, your shoe game has got to be tight.

Trust me, I know.

With these big ole size 13s, my kicks have got to be on point.

I’m not trying to cultivate corns, bunions or hammertoes, by jamming my toes into a pair of wack shoes.

My footwear must be stylish enough to keep heads turning, but durable enough to withstand the onslaught of folks invariably scuffing, scraping and stomping on my dogs.

And my bag has got to hold me down.

If you’re like me, you’ve got a laptop, tablet, smartphone, cables and charges to boot.

I may be a technophile, but I don’t want to look like one.

You know who I’m talking about.

The sweaty dude with a backpack laden with electronics.

Always trying to squeeze his humpback ass into an already jam-packed space, bonking and abusing folks in his wake.

I hate that dude.

So my bag has got to marry fashion with function.

Needless to say, there’s a certain amount of urban guerrilla that one must apply in order to achieve the appropriate mix of smart and sharp.

And I believe I have achieved couture nirvana.

Take yesterday, for instance.

White cotton Brooks Brothers button-down shirt. Check.

Navy blue silk Gucci tie. Check.

Second hand blue cotton vest (or waistcoat for my dandy brethren). Check.

J Crew Seersucker slacks. Check.

Tan leather belt with distressed silver buckle. Check.

Tan Giorgio Brutini leather shoes. Check.

Brown Louis Vuitton messenger bag. Check.

Silver Ray-Ban sunglasses with tan lenses. Check.

As you can see from the photo accompanying this post, I’m styling and profiling.

My outfit kept me cool in the heat of these urban jungle city streets, but kept me from freezing inside my climate controlled chilly ass office.

My kicks had me floating on cushions of leather goodness, and not cussing folks out whenever I happened upon the occasional cellphone walker or aggressive stroller pusher.

And if I got another compliment on my bag, you might have seen a black man blush.

The thick strap of my bag distributed the weight of its contents nicely, and kept me from being the aforementioned mad bonker.

Truth be told, the LV was actually my wife’s former diaper bag – but I still looked good.

What’s the point of all this?

Am I just sweating myself because I look good?

No.

Well, yes. I look good.

But no, I’m not actually sweating myself.

I’m trying to learn you in the ways of surviving these mean streets in style.

If you follow my tips, you too can be a dandy urban guerrilla.

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It’s 2012 and you’re still not on mobile? For shame!

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Several years into the mobile revolution, and I still find myself grappling with the relatively few number of brands that have adopted mobile as a reality.

I can’t accept how many websites fail to have mobile equivalents.

Invariably nine out of ten sites I visit from my mobile phone, aren’t optimized for mobile.

Many brands that (I think) would naturally benefit from being on mobile – retail, restaurants, transportation, media – simply aren’t adopting mobile as a viable platform.

And (I think) to their detriment.

The explosive growth of apps like FourSquare and Instagram, highlight the fact that people are always on their phones and have them with them wherever they go.

I challenge you to walk down any street, anywhere, and find five people without a phone in their hand, up to their ear or on their person.

Mobile phones have become literal extensions of the human body keeping us inextricably connected to the world (wide web).

As such, it behooves brands to adopt a mentality (and methodology) that speaks to this interconnectedness.

Having been in the mobile space actively for the past six or seven years, I’ve witnessed mobile go from fringe to mainstream – globally.

But despite the widespread adoption of mobile devices, and the rapid advances in technology (which have made devices more powerful yet less expensive), brands are slow to get with the program.

And the results of this slow pace equal huge losses for businesses whose audiences are being turned off (and away) from sites that aren’t optimized for the third screen.

I have no greater peeve than when I try to navigate a full HTML website from my iPhone.

And while I CAN navigate a a full site from my phone by employing the swipe and pinch functions, I shouldn’t have to.

Especially if it means that pinching or swiping takes other critical sections of the page offscreen (compromising the overall utility of the site/page).

There are a few sites that I use regularly, that ‘get it’ and have really thought through the intended utility of their sites for their users.

These include Expedia, CBS, CVS, NJTransit, and Amazon.

There are others, that simply leave me scratching my head (NBC, Mohegan Sun, Gucci).

Not having a mobile presence (mobile site, mobile app, tablet-optimized site) gives your competitor a tremendous advantage in this increasingly competitive world.

Mobile transactions are increasingly factoring into the bottom lines of many businesses, and the failure to accommodate your users, in this way, could materially impact a company’s revenue stream.

So take my advice…

Mobilize or perish!

The choice is yours.

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Filed under digital advocacy, mobile, opinion, technology