Tag Archives: Hyundai

10 Billion App Downloads and You DON’T Need One?

Unless you live under a rock, you’ve probably heard the recent announcement by Apple that they’ve just eclipsed 10 billion app downloads in the Apple App Store.

Starting from the release of the iPhone in 2007, the Apple App Store passed the 1 billion download mark in April of 2009, after opening in July of 2008. That’s a ridiculous pace by any standard.

Tap Tap Revenge is one of the more popular iTunes Apps

Even though much of this traffic was driven by highly popular titles like Tap Tap Revenge and Angry Birds, the reality is that apps have captivated much of the public’s attention, and are as common as the devices upon which they are deployed.

If you’re not an Apple-o-phile, you’ll still be impressed by the estimated 2.8 billion Android apps that have been downloaded to date.

Android is making a strong showing in the app space as well.

What does this all mean?

It means that people find great utility in their mobile devices and much of that utility has been driven by apps.

It also means that apps are a useful tool for brands interested in providing utility to their audiences, in what is becoming an increasingly traditional methodology.

Own a brick-and-mortar establishment? You should have an app that at a minimum, provides turn-by-turn directions to your door. Sure, they can go to GoogleMaps and find you, but why give Google those metrics? Why force your potential customer to take that extra step?

Are you an artist? Your app should stream your music (or at least snippets), provide access to your music video, pictures, show dates and special event, like listening parties or release dates. If you’re interested in making money, your app should direct users to your mobile-based store front allowing purchases downloaded directly to their device.

Maybe you’ve got a service-based business. Your app can simply be an abridged version of your website, providing one-click access to your phone, email or full mobile site. You can also use push notifications to send out blog posts, where you showcase your service-specific knowledge and expertise.

Five years ago, when I was working with The Marksmen and we were introducing DOT.TUNES, the first iPhone app which allowed users to remote access their entire iTunes library from any device capable of an internet connections, we realized that we had an uphill battle, as smart phones (and the concept of ‘apps’) were still very niche.

I acknowledge that we were ahead of our time (DT was released prior to the availability of Apple’s software developer’s kit) and were definitely on the leading edge of the entire app movement, but even then we realized that apps were how mobile users would access and consume content.

Mobile phones, including smart phones, would invariably have memory and processing constraints, and apps offered a simple way of providing one-click access to great utility, without compromising memory or processing speeds.

Fast forward five years, and Google, Nokia, Samsung, Blackberry, Palm, Windows all have their own apps, and are all seeking to replicate Apple’s success.

Big brands like Hyundai, Pepsi, Old Navy, Walmart, all have apps. And smaller brands are starting to embrace apps as well. WeHarlem’s app, provides a social media app developed specifically for Harlemites. There’s even a Dutch municipality which allows users to file complaints via an iPhone app.

IMO, if you’re a brand looking to forge deeper connections with your core audience, penetrate the market, provide greater utility to your current customers, or simply take advantage of the numerous opportunities that mobile applications provide, developing an app for your brand is a wise investment.

If you’re interested in learning more about mobile applications, and how they can help your brand, feel free to shoot me an email or give me a call.

I’d love to hear from you!

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Everything happens for a reason

I constantly tell people, when faced with adversity, that everything happens for a reason. Even the most devastating events possess profound meaning for those capable of stepping outside of themselves and assessing a situation from a perspective of cool detachment.

Now obviously, obtaining ‘cool detachment’ is the challenge, isn’t it. And one is not to be faulted for their inability to separate themselves from the emotions that invariably accompany difficult situations. But as a matter of course, my advice to people is to try to focus on the meaning behind the event.

Like most people, I don’t necessarily follow the advice I dole out.

Case in point.  Last weekend, I went to the Wayne Mazda dealership to buy a car. When I got there, it was a fricking zoo. This dealership was a Wayne Mazda/Hyundai dealer, and with the Hyundai Assurance promotion they’re running, folks were lined up to purchase one of the fleet of if-I-get-fired-I-can-return-it-no-questions-asked Hyundais.


This is what my Jeep looks like (less the chrome grill).

This is what my Jeep looks like (less the chrome grill).

I was originally looking for a CX9, but after walking the lot, and checking my budget, I settled on a 2006 Jeep Commander (the same model I was currently in). When I finally got to speak to Sergio Alvarado, my salesperson, it was almost closing time, so I left a deposit, signed some paperwork, and made an appointment to come in later in the week to pick up the car.

Returning a few days later to finish my transaction, I was told that someone had placed a deposit on the Jeep before me, and that I would have to wait until Saturday to see if they would complete the purchase. Angry doesn’t even begin to express the ‘I’m-going-to-bitch-slap-you-o-bearer-of-bad-news’ emotion welling inside me as the salesperson (Ben, not my sales guy, but some other dude) explained the inexcusable error that was depriving me of the vehicle I had my heart set on.

Seething, I left the dealership (after begrudgingly re-walking the lot to see if there was another car I could accept in my precious Jeep’s stead-there was not). When I got home, I gave poor wifey an earful about how full of shit the dealership was, what a shoddy outfit Wayne Mazda was running, and how I was going to blog about it (and get the five people that read my blog to permanently boycott all the Mazda dealerships in the world).

When I finished my hissy-fit, my wife spoke the same sage words I had spoken to many a hissy-fitter in my day, “don’t worry, everything happens for a reason.” She went on to reason that despite the fact that I liked the car, there were things about it that I didn’t like, and everything (despite how pissed off I was) would work itself out. Truer words have never been spoke.

Sergio called me up to come in to the dealership on Saturday. When I got there, my Jeep had, in fact, been sold. But there were three more shiny Commanders sitting on the lot.

Today, I drove home in my bigger, badder and deffer Jeep Commander. It’s a sleek black crystal pearl with chrome accents (the other one was a pedestrian Khaki with no chrome accents). It’s got a sunroof in the front and passenger sections (which the one I originally wanted didn’t). There are fog lamps on the front spoiler (negatory on the fog lamps on that other Jeep). Oh yeah, it’s also got 11,000 less miles on it (Khaki-no-chrome-no-sunroof-no-fog-lamps had 25,000), and cost me almost $100 less a month.

In my anger, I failed to see that I wasn’t REALLY sold on that Khaki chumpy in the first place.I had been at the dealership for over 5 hours on that first go-round, and I felt like they OWED me the vehicle I had suffered for. I couldn’t step outside of myself and examine the situation from that cool detached perspective, and was far too invested in my emotions.

The point of this post is actually two-fold: first, everything DOES happen for a reason; second: if you’ve ever looking for a car, those guys at Wayne Mazda rock!

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