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SoLoMo Profile: WeMakeCoolSh.it

The final company which will be presenting at ScenePR’s Starters+Startups: The Future of SoLoMo & You, is WeMakeCoolSh.it (whose name alone is cool).

I started my research on them, by once again, visiting their website, which is also very cool.

The WeMakeCoolSh.it website is way cool.

Being presented with a number of different thumbnails from which I could select, I opted for the top left box, where I learned about Matt+Mark, WeMakeCoolSh.it’s founders.

FYI, theses guys are BEASTS.

Their combined resumes are a veritable Who’s Who of agency luminaries, and include stints at Pepsi, Sony, Philips, IBM, Nike, American Express, DHL, MoMA, LEGO and TiVO (Matt) and R/GA , Organic, Tribal DDB, Ogilvy, Disney, CNN and Adobe (Mark).

From there, I headed back to the home page and clicked on the L Train Network box, which took me to the video where they talked about the pirate network they built for the L train in New York.

Since WeMakeCoolSh.it may be talking about their L Train project, I decided to dig a little deeper and check out more of the related content they offered on the site.

So I checked out the flyer they made to promote the L Train network.

This is the flyer that WMCS made to promote their pirate network.

I got lost on a few Sony Ericsson Xperia Studio videos, especially, this one:

After I perused a bunch of additional entries on their site, I decided to see if they had any apps in the iTunes app store.

They don’t have any.

But they have created two apps in the past (while with other agencies), one for Staples

This is an app created in a former (agency) life for the WMCS crew.

and another for XBOX.

This app isn't available any longer.

I looked for these guys on Facebook (and couldn’t find them) and on Twitter (and found them).

But I get that these guys ‘get it’ and won’t hold the failure to (be like sheep and) have a Facebook page against them.

I’m really looking forward to this presentation, and if I haven’t invited you yet, please try to come through and check out all the presenters on Wednesday, January 25, 2012 form 6:30 to 8:30 pm, at the Showbiz Store & Cafe, 19 W 21st Street, NY, NY 10010 (ground floor).

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Filed under branding, technology

Stephen Chukumba says: “My children are…peculiar.”

At the advice of counsel (the wife) the names of my children have been changed to protect their reputations, which will surely be ruined if anyone ever comes across this post in the future.

I don’t know what my wife did when she was pregnant, but she baked some weird strange peculiar kids. Of course, I contributed some genetic material to the mix, but in my opinion, the particularities of my children have more to do with the nine months gestation, than my little spermatozoa (aka “It’s the wife’s fault, not mine.”)

Take my oldest, Sasha Sming, who had the strangest habit of tying things in knots. Stuffed animals, toys and objects of all kinds were found bound and gagged in all parts of the house. (Not really gagged, but totally bound)

Teddy bears, bunny rabbits, Afro Barbies (we only get down with dolls in which the children can see reflections of themselves), Lego figures, tricycles, knitting needles, were all bound by Sasha Sming.

Literally anything that she could wrap a piece of string/rope/yarn/headphone cord/jump rope (you get the picture) around was enveloped in these elaborately tied knots. We were really quite disturbed (still are actually – gulp).

Clearly, in her former life, she was either a boy scout, longshoreman or a dominatrix with a bondage fetish.

My son, Nehpets, is a pre-pubescent Adonis. Women just find him incredibly appealing (definitely a trait inherited from his daddy).

From the day he was born, members of the female species have simply been enamored with him. As an extension of the awareness of his appeal to women, his peculiar habit is disrobing.

The wife and I have been regularly perplexed by the frequency with which we’d find this boy with his shirt off. As he got older and could articulate himself, he’d say (to justify being topless) that he’d gotten his shirt wet, or that he was hot, or some other equally implausible reason for walking around the house half-naked.

Nowadays, he regularly gets dressed in his pj’s sans top.

In addition to taking off his shirt, he’s fond of showing off his muscles, and has the most unusual ability to undulate his stomach like a belly dancer.

In Nehpets’ his past life, he must have been a Chippendale, body builder or male escort.

Without question and despite the unusual behavior of Sasha Sming and Nehpets, Darun is by far the most peculiar.

I could describe it in excruciating detail, but it’s probably best if I just show you.

This particular behavior started when she was about 9 months old. We’d find baby blankets and pillows stuffed into her onesies.  As she got older, more and more stuff was being stuffed into her clothes.

We theorize that she may have been a magician in a former life…or a shoplifter.

At the end of the day, I must admit (in the absence of a paternity test on Maury) that these kids are just lil’ bits o’ me, ’cause as hard as it may be to imagine, people say that I’m wild crazy peculiar too.

Go figure.

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Filed under Parenting, Smack talking