Tag Archives: Master of the Mix

Made In America (the movie). How agencies, brands and hip hop are a formula for success

Photo Credit: RocNation.com

I just read an article  in AdAge, about Budweiser, Translation and Jay Z partnering up to produce a movie.

My first reaction was “that shit is sick!” (sick=great for my linguistically slang challenged readers).

What’s so sick about it, for one, are the straight macks behind it: Ron Howard, Brian Grazer, Steve Stout, Jay Z – all titans of their respective fields.

But what’s even sicker is that Budweiser (aka deeeeep pockets) is the driving force behind it.

Who would have thought that combining a beverage brand, an advertising and a hip hop mogul would have made such perfect sense?

Me.  Been trying to do it for years.

But I digress.

Mind you, this is not the first time this combination has come together.

Master of the Mix, the reality show on Centric, was a combined effort of Smirnoff/Diageo (brand), GTM (an Atlanta-based PR/creative agency), Just Blaze and Kid Capri (hip hop).

Smirnoff/Diageo bankrolled the production of the series, which successfully married liquor, celebrity and hip hop in what has become a flagship show for the network.

But there’s a marked difference between a television show on a minor network (don’t be mad Centric, but you’re not BET, which isn’t Viacom) and a feature length film with national/international distribution.

And while Kid Capri, Just Blaze, Biz Markie, and the host of DJs that were contestants on the show, made it one of the most highly rated shows in Centric/BET’s history, it really pales in comparison to Budweiser’s planned effort with Jay Z.

The movie will focus on two days of the Budweiser Made In America concert festival, in mid-September, when Jay Z and 25 hip hop and electronic music artists hit the stage.

In addition to Jay Z, the line-up includes Drake, Rick Ross, Wale, Janelle Monae, and Jill Scott.

You’ve probably already seen the ads featuring Jay Z, promoting the event.

And with the sheer star power of the backers and participants, it’s sure to be a blockbuster.

But it’s also probably going to be a serious piece or art, as well.

There’s talk about submitting the film to festivals, and Ron Howard ain’t no slouch, so I’m very interested to see what the narrative of the movie will ultimately be.

I can already see the film taking on a Decoded type of feel, with Jay Z narrating the lead-up to the event, and the cameras following him, and the various players as they make their way to and from the stage.

I wonder if they’re going to produce an app for it like they did for Decoded.

Steve Stout, get at me! I’m your guy if you want to talk integrated mobile strategy.

I’m definitely keeping an eye out for this, and will update you with anything I learn about it as it comes together.

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Filed under branding, music

I took a day off (from blogging) and now I feel…bad (not really).

I blog. Therefore, I blog.

So yesterday was the first day that I didn’t keep my 2012 blogging resolution of posting every day.

Yeah, I was running around between meetings…

And yeah, I had a class to teach at PAL Harlem Center…

And yeah, I was providing last minute tech support at the Red Rooster…

And I did spend several (valuable) hours (when I could have been blogging) driving around the city…

But there were at least two to three good hours yesterday, when I could have plopped myself down and banged out a post.

But I didn’t feel like it.

There.

I said it.

Yesterday, I simply didn’t feel like blogging.

And for no reason in particular.

I had loads of stuff I could have written about…

Like my meeting with Cheray Black and Q’tyashia Arrington, the founders of The Social Climb, a niche job search engine they’re launching this month…

Or even my meeting with Kembo Tom of GTM Central, the NYC/Atlanta/LA based creative agency that created the Smirnoff Master of the Mix

GTM+Je t'aime=GTM Central

I could even talk about my increasingly deep forays into Pinterest

This is my Pinterest page. I've started a few boards.

But I chose not to.

The hours whittled away and I didn’t make a single keystroke.

As midnight drew closer, I thought that perhaps I should throw something together just to keep on schedule.

The martial arts in this movie is incredible!

But then I started watching True Legend, and put it off.

Interesting movie. But too predictable and really poor casting.

And of course, since I had another movie I hadn’t seen in my Netflix Instant Queue, Knife Edge, I had to watch it.

That was a mistake – too predictable.

Anyway, as I sit here, reflecting on my active omission, I realize that this post is pure fluff.

I’m not really saying anything.

I’ve just got to blog.

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Filed under Smack talking

2012 Will Be a Blogging Year (and what I didn’t tell you about 2011)

I just looked at the end-of-year summary that WordPress sends to folks who use its blogging platform, showing me what 2011 looked like.

Sooooo….last year I authored exactly 14 posts.

14!

That’s abysmal.

I. Am. Ashamed.

I am constantly extolling the virtue of regular blogging to my clients, and in 2011 I was thoroughly remiss.

And unlike 2010, where I was a blogging superstar (relatively), in 2011, I was a friggin blogging hermit!

And it’s not like I didn’t have a lot going on to blog about.

So to make up for my total lack of posting, here is my 2011 in review.

December: Art Basel Miami

Hotness was all over..even on the walls.

I attended my first Art Basel Miami, which (if you didn’t know) is the largest international art festival in the United States. I spent four days hanging with some of the hottest contemporary fine and street artists in the game, partying at Miami’s most exclusive night clubs and meeting with clients in a whirlwind where days and nights seemed to blend together. Big ups to Sanford Biggers, Martin Luther, Rich Medina, Sapna Lal and all the good folks at Bardot, Townhouse, Gigi and Bond Street.

November: Jump N’ Funk After Experience at Red Rooster

The After Experience at Red Rooster was the bomb!

If you’ve never been to a Jump N Funk, then you’ve been missing one of the best parties ever. Literally. Jump N Funk is an afrobeat party, celebrating the life and music of Fela. The first time I attended a JNF, at WMC 2005, I left the event sweating like a slave. I was hooked. 2011 was the 10 year anniversary, and Rich Medina was in top form as he tore the roof off of the Red Rooster in Harlem, after the anniversary show at Harlem Stage.

October: The Digital Strategist

I was the guest of David Muhammed, the Digital Strategist, on his public access show on SoMa TV. In the renovated studio at Columbia High School in Maplewood, New Jersey, I was interviewed about my experiences in the technology and mobile space. I posted a short piece about the interview, which lasted about 50 minutes, but felt like five, earlier, but if you missed it, here it is again.

September: Born To Shine

I spent some time with Rich Medina in September, who was fresh off of the show Master of the Mix (produced by GTM Central and presented by Smirnoff) on the set of Time Warner Cable’s new program, Born To Shine. Rich was the resident DJ for the show, which was recorded on the 106 & Park set, and provided his unique banter and musical je ne sais quoi to the show.

August: Q3030

I started consulting a tech start-up out of Atlanta, called Q3030. The brain-child of Marq Sears, a serial entrepreneur, Q3030 had developed an new technology, called The Cube, an interactive platform that enables brands to place interactive branded advertisements on a number of highly trafficked websites, like MediaTakeOut.com. I was brought in to help map out the strategic direction for the company, content acquisition, capitalization and branding. They’re actively seeking angel investment, but are moving forward.

July: Martha’s Vineyard

In what has become somewhat of an annual tradition, I took a working vacation and spent a week in Martha’s Vineyard with the family. We rented a quaint three bedroom house on a lake in Oaks Bluff.  Every day we hit the beach, the strip, the lake or some other outdoor destination. Now my kids are now hooked on the place, and it’s looking like this IS, in fact, going to be an actual annual tradition.

June: The Marksmen

I rejoined Marksmen Productions, a company I had worked with for several years, and immediately jumped back in the fray working on some really innovative projects. Several years ago, the Marksmen developed DOT.TUNES, a web-based application that gave users the ability to remotely access all the content of the iTunes library remotely over an internet-connected device. Since that time, they’ve developed several applications that run off of the DT platform, including HookUp (remote sharing over multiple DT instances), ReVenue and !mpulse. Stay tuned for the developments on this front in 2012!

May: Cannes Film Festival

Free Angela, the documentary film arrives in 2012.

I took my second trip to the South of France for the 64th Annual Cannes Film Festival, where I put to use everything I learned on my first trip. I attended a few premiers, ate frogs legs, partied in a castle…and…on the beach…and…on a yacht…and…well you get the picture. I also met with some of the hottest up-and-coming film-makers, directors and producers. I also started working with Free Angela, the documentary film on Angela Davis by Shola Lynch, in association with Canal Plus, De Films En Anguille, and BET (yes, BET).

April: The Today Show

I'm waxing eloquent about going grey!

The highlight for April (aside from my 41st birthday) was being invited to participate in a focus group that was being taped for the Today show on NBC. The focus group was assembled to talk about perceptions related to aging, and whether grey was sexy or not. The segment, which aired shortly after taping, can be seen here. Check me out in my 2 seconds of fame, when I say “I love her with the grey.”

March: Winter Music Conference

I attended my third (or was it fourth?) WMC in Miami at the Miami Convention Center. It was my first WMC off the strip and in the convention center, and the mood was noticeably muted. I sat on a panel discussing the future of mobile with some mobile industry luminaries and hung out with Benzino and Dave Mays (the former owners of The Source Magazine) at their posh recording studio in downtown Miami (out of which they also publish their new publication, Hip Hop Weekly). I also spent a few hours at the King of Diamonds, the…ahem…’gentlemen’s club’, but we can talk about that later.

February: Morgan 4 Congress 2012

The new look of the M4C website!

If you followed me in 2010, you know that I was working with Vincent Morgan, a Democratic Candidate for Congress, running against Charles Rangel in the 15th District of New York (what is commonly referred to as Harlem or Upper Manhattan). Although he lost, it was a learning experience, and in February of this year, he assembled his inner circle to strategize for his 2012 run. We relaunched his website, created new marketing materials, and put together a strong team for his next run. Look for his formal announcement soon and repeat after me: “Morgan for Congress 2012!”

January: KiwiTech

I joined KiwiTech, a Washington, D.C. based mobile application development firm, that was moving from developing apps for the publishing sector, into the media space. This small family owned and operated outfit has developed over 600 iPhone, iPod Touch and iPad apps to date, and shows no signs of slowing down.

If you’ve made it down this far, let me say that one of my resolutions is to blog at least once a week in 2012. Which means that if I actually do what I say I’m going to do, you can expect at least 52 posts from me this year!

Yaayyy!

Now lets see how long it takes me to fall off the blogging wagon this time!

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Filed under branding, Smack talking, technology