Tag Archives: mobile website

The utility company of the future is mobile – today.

electric meter

Virtually everyone in the world is mobile.

That’s a fact.

We spend more time with our mobile devices, than we do our spouses and children.

Sad, but true.

But since we are inextricably tied to these devices, and use them obsessively, it only makes sense that brands should cater to this behavior.

I’m not saying that brands should make us more drone-like, such that we never put our devices down.

What I am saying is that since we seem to draw greater and greater utility from them, brands that understand user behavior, can benefit themselves significantly by paying attention to this trend.

Think about it.

Before you used to have to go to the bank to make a deposit.

And you could only do it during banking hours.

Then came ATMs and you could deposit funds even when the bank was closed.

Today, you don’t even have to leave your house to make a deposit.

You can simply snap a photo of your check with the banking app on your mobile phone and you’re done.

The banking industry paid attention to it’s users and came up with solutions that met them and technology where they were.

A similar opportunity exists for utility companies.

Back in the day, if you had a problem with your service, you’d have to go down to the utility company, take a number, and wait in line to actually speak to someone.

Because lord knows that calling them was a massive waste of time.

A year ago, the best you could do was log into your utility company’s website from your desktop computer to check your bill, input a meter reading or schedule an appointment.

But today, you can pay your bill, connect or disconnect service and input a meter reading all from your mobile phone.

No longer are you tethered to a computer to accomplish basic (and sometimes fairly sophisticated) tasks, you can perform these things on the go.

You’re probably wondering, “why is this fool blathering on about the utility company?

I’ll tell you why.

I just paid my PSE&G bill, sitting in my boxers on my phone.

No. I was not sitting on my phone.

I was on my phone, while I was sitting in my boxers.

Whatever.

My point is that we’re seeing a wave where more and more businesses, especially businesses which offer utilitarian value (banking, utilities, cable) streamlining their offerings for mobile.

And consumers are becoming increasingly discerning about who they patronize, and making these decisions based on how well they meet their mobile needs.

I can tell you that I’m automatically turned off by any brand that doesn’t have a mobile website.

And I don’t just mean doesn’t have a mobile website, but one that auto-detects that I’m using a mobile device and renders the appropriate screen.

So you can imagine my glee in discovering the PSE&G had made the leap to mobile.

I wonder how many more utility companies are following suit.

If your’s isn’t – shame on them.

But I’d imagine that it isn’t far off.

 

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Go mobile or go the way of the dinosaur.

Ad & Marketing Industry News

Last night, I read an article in AdAge about how both Google and Facebook were staking their respective futures on mobile, and how mobile was increasingly becoming the foundation of their efforts.

The Marksmen are a production unit ahead of their time.

Since 2005, when I started working with The Marksmen, developing applications that could be accessed and utilized from mobile devices (it all started with the Treo), I knew that mobile represented the future of computing.

Notice I said “computing” as opposed to content consumption or the internet, because with the advent of the smartphone, there are fewer and fewer things that one can do exclusively on a PC that can’t be done on a mobile device.

It was while at DOT.TUNES that I cut my mobile teeth.

From there it was DOT.TUNES, the first mobile application developed for the iPhone BEFORE the release of the iPhone SDK, which allowed users to remotely access their entire iTunes library directly from their mobile devices (even if it wasn’t an iPhone – holla!).

I even did a stint at MX Telecom (now OpenMarket), one of the largest mobile aggregators in the world, to learn about the ins-and-outs of the mobile industry, from the perspective of the underlying technology behind SMS/MMS/PSMS/Wap, mobile billing, etc.

Ever since, I have been preaching about the importance of mobile to anyone who would listen.

I tell virtually all the clients I consult, that they need to adopt a mobile strategy.

Set up a basic SMS service.

Build a mobile version (or mobile optimized version) of your website.

Create a brand specific mobile app.

Do anything to incorporate some mobile elements to your brand identity or risk going the way of the dinosaur.

I’m saying, if Google and Facebook are banking so heavily on it, doesn’t it seem to make good business sense?

They’re only multi-billion dollar companies.

Clearly, there is some wisdom to their actions.

WeHarlem knows mobile. Do you WeHarlem?

Recently, I’ve been speaking with Sergio Lilavois, one of the founding partners of WeHarlem, an interactive e-community for those that live, work or socialize in Harlem.

WeHarlem has launched several innovative initiatives directed squarely at harnessing and applying the power of mobile devices.

They have a social media website, WeHarlem.com, which links residents and local businesses.

In addition, they developed device specific applications, for the iPhone, Blackberry and Android devices, giving WeHarlem users the ability to access all of WeHarlem’s features on-the-go.

One of the most valuable features of WeHarlem’s mobile app, is the Wi-Fi locator, which enables users to find Harlem businesses offering free Wi-Fi in their establishments.

WeHarlem’s strategy involves providing Harlem residents and businesses with bi-directional utility, generating foot-traffic, loyalty and retention.

We’re in discussions right now to help bring businesses even deeper into the fold, by offering services to enable them to more closely connect with their target audiences using mobile and social media technology.

There have been other shining moments, when the strategies I propose actually gain a foothold.

Vincent Morgan, for example, knew immediately that he wanted it all, a mobile version of his primary website and an SMS alert service.

Although he failed in his efforts to dethrone Charles Rangel, he succeeded in rewriting the way candidates utilize the web, social media and mobile in their campaigns.

Anyway, the AdAge article renewed my passion for evangelizing mobile and I will continue to preach the value of mobile to all who will listen!

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