Tag Archives: Ogilvy

SoLoMo Profile: WeMakeCoolSh.it

The final company which will be presenting at ScenePR’s Starters+Startups: The Future of SoLoMo & You, is WeMakeCoolSh.it (whose name alone is cool).

I started my research on them, by once again, visiting their website, which is also very cool.

The WeMakeCoolSh.it website is way cool.

Being presented with a number of different thumbnails from which I could select, I opted for the top left box, where I learned about Matt+Mark, WeMakeCoolSh.it’s founders.

FYI, theses guys are BEASTS.

Their combined resumes are a veritable Who’s Who of agency luminaries, and include stints at Pepsi, Sony, Philips, IBM, Nike, American Express, DHL, MoMA, LEGO and TiVO (Matt) and R/GA , Organic, Tribal DDB, Ogilvy, Disney, CNN and Adobe (Mark).

From there, I headed back to the home page and clicked on the L Train Network box, which took me to the video where they talked about the pirate network they built for the L train in New York.

Since WeMakeCoolSh.it may be talking about their L Train project, I decided to dig a little deeper and check out more of the related content they offered on the site.

So I checked out the flyer they made to promote the L Train network.

This is the flyer that WMCS made to promote their pirate network.

I got lost on a few Sony Ericsson Xperia Studio videos, especially, this one:

After I perused a bunch of additional entries on their site, I decided to see if they had any apps in the iTunes app store.

They don’t have any.

But they have created two apps in the past (while with other agencies), one for Staples

This is an app created in a former (agency) life for the WMCS crew.

and another for XBOX.

This app isn't available any longer.

I looked for these guys on Facebook (and couldn’t find them) and on Twitter (and found them).

But I get that these guys ‘get it’ and won’t hold the failure to (be like sheep and) have a Facebook page against them.

I’m really looking forward to this presentation, and if I haven’t invited you yet, please try to come through and check out all the presenters on Wednesday, January 25, 2012 form 6:30 to 8:30 pm, at the Showbiz Store & Cafe, 19 W 21st Street, NY, NY 10010 (ground floor).

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Filed under branding, technology

Social media is a fad. Really?

If I had a dollar for every time I’ve heard a marketing professional tell me that social media is nothing more than a passing fancy, I’d have my coveted iPad by now.

It boggles my mind that anyone in their right mind can form their lips to say social media is a ‘fad’ when Facebook has over 500 million people using it, and is the largest social media network in the world.

When you add the over 75 million Twitter users, 50 million YouTube users, 40 million Flickr users, and countless tens of million users of the various and sundry other social media platforms out there, calling social media a ‘fad’ is just plain ridiculous.

You can imagine my shock to hear someone from Ogilvy say that they’ve never used Twitter.

I nearly smacked them!

How the f*ck are you getting paid all that dough..or rather, how are you getting your clients to pay all that dough, and you’ve never used Twitter?

How can you advise someone on the merits or pitfalls of using a particular social media platform, when you’re totally unfamiliar with that platform?

Of course, I’m being naive, and most likely an agency like Ogilvy has a cadre of Twitter-o-philes locked away in a basement, fed Twinkies and weed to Tweet like micro-blogging fiends.

So individual ignorance of social media aside, they’ve got their bases covered.

But that’s not the issue.

Any agency that’s so on the cutting egde or any marketing professional worth their spit, should be conversant in (or at least knowledgeable of) the social media tools that their clients can add to their marketing mix.

It’s not like Facebook, Twitter or YouTube just showed up on the scene.

Most of the major players have been around for at least five years.

So if a fad is fleeting, and without permanence, shouldn’t social media really be considered a trend, having withstood the test of time?

And if it’s a trend, shouldn’t it be something they stay up on?

Next thing you know, they’ll be advising their clients to use Fourspring (a current fad among teens) for a LBS-based promotion instead of Foursquare!

I’m just saying.

Nobody is paying me big bucks for my opinion.

And perhaps my panties are in a bunch because I’ve got more social media moxie than many of these so-called marketers I’ve been running into recently.

But I can’t help but be a little flummoxed by the ramifications of it all.

Translation: One of the large advertising agencies should hire me immediately for my brilliance or risk fanning the flames of my simmering ire.

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Filed under opinion, rant, Smack talking