Tag Archives: Online sales

Holiday shopping tips for the digitally challenged.


I know it’s mad early to be talking about holiday shopping, but luck favors the prepared.

Nearly everyone is familiar with Black Friday.

It’s the biggest shopping day of the year, where retailers slash their prices and shoppers act as if the world is coming to an end.

There have been countless stories of people being trampled – trampled when store doors open as people literally rush to savings.

I’m not a Black Friday kind of dude.

If I’m going to go shopping and try to save money at the same time, I’m going to do it intelligently.

And I’m going to do it online.

While Black Friday is a boon for brick and mortar establishments, it’s also a win for online retailers who offer similar savings for folks not inclined to deal with holiday shopping crowds, but are still looking for bargains.

Online shopping on Black Friday has become so popular that it spawned a completely different shopping day, devoted entirely to the online shopper: Cyber Monday.

Cyber Monday, for the uninitiated, is like Black Friday, except its wholly online.

Instead of rushing to your local Target to stand online in the hopes of snagging that 42″ flatscreen LG, simply flip open your laptop, type in the URL and viola! it’s in your cart.

No muss no fuss.

If you’re a truly savvy digital shopper, you know that Cyber Monday type deals are available all year round.

But it’s only during the holidays that online retailers really promote these savings.

So this year, as you make your list and check it twice, make sure you’re bookmarking your favorite sites, because the savings you’re looking for are only a click away!

Leave a comment

Filed under digital advocacy

Online sales (driven by mobile) hit the $1B mark on Black Friday. What does 2013 have in store?


Pardon the exceptionally long title of this post.

I’m typically more succinct.

But, I’ve been extolling he virtue of mobile for years now (to no avail).

In the past, I threw out a few statistics to help support my position.

I figured facts and figures would add to the legitimacy of my argument.

Make me seem credible.

My eleven readers were suspect.

Thoroughly unconvinced by my infographics and colored pie charts.

But the weekend of Black Friday, I received the coup de grace.

That would, once and for all, put an end to any opposition anyone could ever offer for not having a mobile presence.

You ready?

$1 billion.

That’s how much money people spent online this year on Black Friday.

$1 billion.

With a “B”.

And 16% of that spending was done on mobile devices.

That may not seem like much to you (if you’re a gazillionaire), but it’s huge considering that number was only 10% last year.

And smart phone usage (which is growing) was a significant driver of that growth.

This post is three weeks late, so you’re probably like “so what?”

Black Friday has come and gone.

So has Cyber Monday.

But as the final few days before Christmas are upon us, I suspect that this will be a record breaking holiday shopping season online and on mobile.

Even in the midst of the largest recession most of us have ever experienced, online and mobile growth continues unabated.

With the release of the SG3, the Galaxy Note, the iPad Mini, Kindle Fire HD, and service providers like Boost, Metro PCS and Simple Mobile making it easier to get your smart phone on, I suspect this cycle of growth to continue.

So the next time someone approaches you or your brand with a mobile growth strategy, before you pshaw them and shoo them away, think $1B.

Leave a comment

Filed under digital advocacy, mobile