Tag Archives: Questlove

Visualeyz. We rocks eyeballs!

The artist formerly known as Mos Def rocks the mic with Visualeyz on the visuals.

The artist formerly known as Mos Def rocks the mic with Visualeyz on the visuals.

If you pay attention to anything I say, you might recall that I dropped the name Visualeyz a few weeks ago.

I was talking about a JDilla tribute featuring DJs Questlove, Mike Nyce and Rich Medina in Philly.

I also brought up Mark Hines, of Visualeyz, who was manning the visuals for the night.

If you read that post, you probably thought, “Who is Visualeyz and what does ‘manning the visuals’ even mean?”

You would have been well within your rights to be curious.

As the purveyor of information, I am duty bound to disabuse you of your ignorance.

Visualeyz is the video production, VJ, and marketing arm of The Marksmen.

The About page of visualeyz.net describes Visualeyz as follows:

Visualeyz is a Video Production, VJ, and Branding outfit that brings stylized club and in-venue video mixing and branding together into a powerful marketing tool. In other words, we rock eyeballs.

Visualeyz provides video mixing and branding together into visual presentations and powerful cultural and social experiences.

That’s a mouthful.

But I feel like I haven’t really said anything.

Let’s try this again.

When Madonna was looking for the final dancer to join her crew, as part of the Smirnoff Nightlife Exchange, Visualeyz was tapped to provide background visuals for an on-stage dance routine.

When Masters of the Mix was looking for a crew to shoot and edit the final scene of the second season, announcing the winner, they called Visualeyz.

When the Philadelphia Museum of Art needed to do something interesting to kick off their Art After 5 series, Visualeyz was at the top of their list.

When big dogs need visuals done right, they call Visualeyz.

Visualeyz offers businesses and brands numerous opportunities to connect with and engage their clients, customers, and sponsors.

Whether it’s a small local business targeting a niche audience or a big brand with a national pitch, Visualeyz has to tools to reach them all.

With the proliferation of smart phones and increasingly powerful mobile devices, Visualeyz helps brands target the mobile generation by providing 2nd screen experiences, microsites and integrated smartphone apps that engage audiences before, during and after events.

Visualeyz pushes live on-screen social media feeds, real-time posting of photos, audio and video content to brand profiles, and supplies full analytic data about who attended, how they accessed and interacted with your brand.

They’re part of the same crew who developed the interactive Red Rooster, Tillmans NYC, 1300 Fillmore and Townhouse mobile web apps, which let users browse the venue’s playlist right from their mobile devices.

In a nutshell, Visualeyz helps bridge the gap between engagement and conversion.

I’m kinda excited to see what the future has in store for Visualeyz and the brands they work with.

Here are a few branded teasers.

Okayplayer.

Goodie NYE.

Worship Recordings.

If your a brand looking for a deeper level of engagement with your audience, you better get you some Visualeyz in your life!

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Filed under branding, digital advocacy, iPhone, mobile, technology

Philly Loves J Dilla. Rich Medina, Mike Nice and Questlove pay tribute

Philly Love J Dilla

So a few weeks ago, my people wanted to throw a little party in Philly.

They were putting together a charity event to raise money for the Lupus Foundation.

The event was going to be a tribute to J Dilla, the legendary rapper and collaborator who succumbed to Lupus at 32.

What started off as a simple idea, quickly mushroomed into an over-capacity event.

In two short weeks we got Questlove, Mike Nyce and Rich Medina to play – together – at Johnny Brenda’s and pay homage to Dilla.

With those three sharing duties on the turntables, it’s not hard to understand why it was standing room only.

Literally.

Yameen Allworld played host, as Mike Nyce set the night off with classic headbangers.

Guru.

Tribe Called Quest.

Busta Rhymes.

Rich took over from there, digging deep in the crates.

Michael Jackson.

Common.

De La Soul.

And then it was Questlove’s turn.

Pure fire.

300+ people packed into Johnny Brenda’s in Philly on a Monday night.

Wall to wall bodies, floor to (second story) ceiling.

Accompanied by a steady stream of beats blasting through the speakers, Mark Hines of Visualeyz handled the visuals.

Straight eye candy for anyone gazing up at the two-story projections flanking the stage.

All night long, Visualeyz flipped images up on the screen, drawing partygoers deeper.

In addition to the digital audio and visual play, there were also fine artists on hand getting busy.

Ameerah K and Chuck Styles each created portraits of the night’s posthumous honoree.

Ameerah K paints a portrait of J Dilla live.

Ameerah K paints a portrait of J Dilla live.

Despite the short window to put everything together, the event went off without a hitch.

The night would not have been possible, without the generosity of a few sponsors.

Okay Player, The Couch Sessions, M3 Printing, i-g creative and Two.One.Five Mag were all (partly) to thank for the successful night.

So were the night’s hosts, GLProductions and FlyGirrl.

gl productions

Fly Girrl

And what would a J Dilla tribute been without Yameen Allworld emceeing?

yameen_allworld

I just happened to be in Philly and was able to get a fix.

Before I had to boogie and catch a train back to Montcleezy.

But I was able to capture a few snippets for your viewing (and listening) pleasure.

Questlove gets set to take control of the turntables from Rich Medina.

Questlove gets set to take control of the turntables from Rich Medina.

Anyway, if you want to see more snippets, you can check out the Visualeyz YouTube channel.

And if you want to see all the chatter from last night’s event, visit Twitter and search the hashtag #phillylovesdilla or #phillylovesjdilla.

Peace!

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Filed under music