Last month, a friend of mine who blogs, issued a 30-day blogging challenge.
She had fallen off her blog game, and resolved to write a new post every day, for 30 days.
She invited other bloggers to join her on her quest.
When I read her blog, I was inspired.
I too, had fallen off my blogging game.
In fact, I’m constantly falling off my game.
Even though I routinely counsel my clients on the importance of providing a regular and steady stream of content on their websites and social media profiles, I don’t really practice what I preach.
And since I don’t blog regularly, I can’t really speak to the issues involved in maintaining a regular output schedule.
Nor can I (genuinely) speak of the real impact that regular output has on a brand’s metrics.
Sure, I preach that the more you put out, the more of a footprint you create, the more pages of content BOTs can crawl to, the more relevant you become.
But for me, that’s all been theoretical.
I mean, I do blog.
This year marks the fourth anniversary of my blog.
Since I started blogging, I’ve posted over 250 times.
That’s an average of 60 posts a year.
Or a little over once a week.
But I really blog in fits and starts.
So I can’t say, honestly, what the impact of regular blogging actually is.
And because of this, I realized that I needed to take Aliya up on her challenge.
On August 31, Aliya completed her 30 day challenge.
Two days ago, I finished mine (I didn’t actually start when Aliya issued her call to action).
Looking back, I’m glad I did.
Because I now have empirical proof from the experience that reinforces the things I’ve been saying about the significance of blogging.
First, blogging creates traffic.
Since the start of the year, my traffic is consistently higher than it has ever been.
Last month, there were 3,638 view of my blog.
That’s my highest month of traffic ever.
My next highest month of traffic was in June 2010, when I hit 3,458 views.
Back, when in one day, I had 686 views.
The previous month (July), there were 2,712.
The month before that, 2,421.
Second, blogging increases your online presence.
Search engines, like Google love regularly updated content.
Every time you post a blog post you put your site/blog further up in the search results.
Google re-indexes your blog every time you update with new content, giving your site higher search ranking.
And if you’re using well written, relevant keywords, that only makes it even better.
During my month of blogging, I was getting hits for everything from futsal, Katy Perry, the iPhone, Nicki Minaj on down to SoundHound and Shazam.
Google “Shazam vs SoundHound” or “Morgan Freeman is not dead” or “Chris Anokute” and invariably, my little blog is returned on the first page.
Third, regular blogging generates backlinks.
I can’t tell you how many times other folks linked to my site.
Whether it was because of the subject matter, the context, the images, tagging or the keywords, something about my content seemed to resonate with other bloggers.
As a result, I generated quite a few backlinks
Fourth, writing every day keeps you relevant.
Whether it’s politics, fashion, technology, music, entertainment, social issues, if you’re writing about topics of the day, contemporaneously as they happen, your voice, and your opinions will resonate will some audience somewhere.
If I could give bloggers one tip, it would be to write about what you love.
The biggest impediment that folks report for not writing every day (or regularly) is that they don’t know what to write about.
I write about whats going on – in my life, around me, in technology, social media, sports – whatever.
The second biggest blocker is time.
I’ve taken to getting it in whenever and wherever I can.
Sometimes, I blog on the train to work.
Other times, when I’m sitting on the ‘throne’ (some of my best work has been on the throne).
Point is, you need to make time for it.
Because one thing is for certain, blogging is an invaluable tool to generating traffic to (and awareness about) your site.
But don’t take my word for it.
Blog for yourself and see!