Tag Archives: search

iOS 7 for dummies (like you)

There has been a buzz of activity over the upcoming release of iOS 7 to the public.

Brands are scrambling to make sure that their apps will be compliant with Apple’s latest operating system, but what does that mean for we regular folks, with no skin in the game?

Why do/should we care?

I mean, what is iOS 7 doing for me?

Well, that’s a good question.

And the answer is: a lot.

For one, if you own an iPhone 4, 4S or 5, upgrading to iOS 7 is free.

But that’s not all.

Apple’s latest OS comes chock full of UI/UX changes that will make your iPhone look sleeker and run better.

You don’t have to take my word for it (although you should), as I’ve compiled a rundown of the cooler iOS 7 upgrades to be on the lookout for, in a short list I like to call:

iOS 7 for Dummies.

And since this is iOS 7, I thought it apropros to focus on seven features.

1. New icons. The tech sphere is all agog over the new “flatter” icons being used by Apple. Jony Ives really dug deep for this. Not.

iOS 7 screenshot courtesy of BusinessInsider.com

2. New phone. Gone is the two tone dialer keypad. Gone are the square buttons. In their stead is a clean white background with blue circular buttons. So purty.

Screenshot courtesy of BusinessInsider.com

3. New control center. No more looking for that gear icon to get at your most-used functions. By simply swiping up from the bottom of your screen, you can access the control center. Handy, huh?

Screenshot courtesy of BusinessInsider.com

4. New keyboard and search. Swipe your finger down the screen and voila! you’ve opened up Search. And they’ve put one more icon in the bottom row, so that instead of mistakenly opening Siri, you can mistakenly open the Internet. What will they think of next?

Screenshot courtesy of BusinessInsider.com

To open search, simply drag your finger down the middle of the screen.

5. New browser. If you’re not fond of being unable to see all your open browser tabs/windows, then this is your lucky day. With the new tab display, you can simply scroll through your browser tabs like index cards. Can you say “Android”?

Screenshot courtesy of BusinessInsider.com

Thumbing through open browser windows seems very…Android-like. Hmmm…

6. New notification center. Notifications on iOS 6 is cute, but on iOS 7, its received a complete overhaul. Add the ability to categorize your notifications and you’ve got alerts on steroids.

Screenshot courtesy of BusinessInsider.com

7. New multi-tasking mode access. Double-clicking the home button will not longer simply expose apps running in the background. It will show you the screens themselves, which you can swipe up to close.

Screenshot courtesy of BusinessInsider.com

Double-clicking exposes both the icon for apps running in the background and the screen.

Now this is really just a short list of all the aesthetic changes you’re going to see when iOS 7 formally rolls out.

Apple has changed virtually everything: maps, mail, calendar, iTunes, the camera, weather, the App Store, search, Siri, the settings menu…everything.

They’ve even made it easier to upload pictures and video, by adding Flickr and Vimeo integration.

I could go on and on, but I’ll spare you my loquacity and send you to the definitive source for your iOS 7, BusinessInsider.com, which does a great job breaking it down.

I’m sure you’ve been waiting with bated breath for the release.

But now, you’re at least prepared for what Apple’s going to come with.

Don’t you feel less dumb better?

CD, you’re welcome.

3 Comments

Filed under iPhone, mobile

Why don’t you have a mobile site yet?

Here is the mobile version of my blog.

I met with a potential client today, and they were very excited to show me the site that they had recently released.

The site had a nice stylish design, but when viewed from my iPhone, I was looking at the exact same site – and NOT a mobile site.

Now, of course, I offered my unsolicited advice regarding the utility of a site, not optimized for mobile devices, and the growing trend of search from mobile devices.

This experience underscores what I have observed in most of the brands I interact with.

Many have failed to adopt a mobile web strategy.

I’m certain that this ‘oversight’ stems from the fact that mobile is still not perceived as a significant element in most brand’s marketing mix.

While apps may be all the rage, they really only apply to a small swath of devices, primarily iPhone, Android and Blackberry devices.

Other internet capable devices, or users who haven’t downloaded your app (or aren’t aware of it’s existence among the hundreds of thousands of available apps), can’t take advantage of whatever utility your app was designed to provide.

But developing a mobile website gives you the ability to still reach those users, without having to develop an on-deck app.

More importantly, if your site comes up as a relevant result from a search conducted on a mobile device, when the user navigates to your site, they’ll encounter your mobile you (not your PC you).

If your site it built right, you’ll convert that visitor into a member of your tribe, and they’ll bookmark you, share you or engage in whatever behavior you want guests to your site to perform.

Anyway, if you’re interested in learning whether your recently developed site is mobile-compatible, simply pop your web URL into your mobile browser and check.

If you’re using a open source platform like WordPress, many of their templates contain the option to publish a mobile version too (like this blog).

If it’s not (or if you’re not sure) and you’re interested in learning how to convert, feel free to drop me a line.

Go mobile!

1 Comment

Filed under branding, mobile, opinion