Tag Archives: social media platforms

I’ve got no Klout? Gimme a break!

I’m like a gangsta without a gun…I’ve got no Klout!

I just created an account on Klout and was appalled to discover that I had an influence rating of 10.

10!

Mind you, the Klout measures influence on a scale from 1 to 100.

So you can imagine my shock to learn that I had the influence of a kumquat.

In my professional self, I regularly discuss influence as measured by services like PeerIndex, Twitalyzer and Klout, as points of reference for how individuals and entities can assess the impact of their social media.

But I hadn’t thought of the type of influencer I was.

I publish a blog for chrissakes!

True. I haven’t published very regularly since April…

And I’ve completely fallen off the wagon on Facebook…

Can’t recall the last time I pushed a flick up on Flickr either…

But of course I have influence!

I’m registered with virtually every social media platform (of significance) under the sun.

When I signed up with Klout, I registered my Facebook, Google+, Twitter, LinkedIn, YouTube, Flickr, WordPress and Instagram accounts.

Even though I’ve got a Blogger and Tumblr account, I left those ones out because I rarely use them (but perhaps I’ll go back in an add those too….hmm).

And every so often, folks comment on my blog posts, retweet my tweets, share my Facebook updates, watch my videos and generally seem to respond to my virtual ramblings.

But clearly not enough for Klout to feel that I have real influence!

Damn you Klout!

Now I’m not really smarting about my dismal Klout rating.

Yes I am.

But it does present a compelling case study for how influential one really is online.

Prior to registering with Klout, I had received numerous requests from friends and associates (via Facebook) to join Klout.

To me, it was yet another app fracturing my attention online, that I would have to show some love.

Unless, it’s one of those truly useful apps, that runs in the background, without you having to log in and actually do anything, and actually provides value, I’m sure it will go the way of many of the social media platforms/applications vying for users/user attention, and fall into¬†obsolescence once the sheen wears off.

But who knows, I may find Klout truly useful and have a change of heart.

I doubt it.

The relationship with Klout has already started off a bit too rocky for my taste…

…an influence rating of 10…

Klout you’ve got some m*tha f*ckin’ nerve!

PS If you’re within the sound of my blog, please throw some K’s on a bruh!

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Social media is a fad. Really?

If I had a dollar for every time I’ve heard a marketing professional tell me that social media is nothing more than a passing fancy, I’d have my coveted iPad by now.

It boggles my mind that anyone in their right mind can form their lips to say social media is a ‘fad’ when Facebook has over 500 million people using it, and is the largest social media network in the world.

When you add the over 75 million Twitter users, 50 million YouTube users, 40 million Flickr users, and countless tens of million users of the various and sundry other social media platforms out there, calling social media a ‘fad’ is just plain ridiculous.

You can imagine my shock to hear someone from Ogilvy say that they’ve never used Twitter.

I nearly smacked them!

How the f*ck are you getting paid all that dough..or rather, how are you getting your clients to pay all that dough, and you’ve never used Twitter?

How can you advise someone on the merits or pitfalls of using a particular social media platform, when you’re totally unfamiliar with that platform?

Of course, I’m being naive, and most likely an agency like Ogilvy has a cadre of Twitter-o-philes locked away in a basement, fed Twinkies and weed to Tweet like micro-blogging fiends.

So individual ignorance of social media aside, they’ve got their bases covered.

But that’s not the issue.

Any agency that’s so on the cutting egde or any marketing professional worth their spit, should be conversant in (or at least knowledgeable of) the social media tools that their clients can add to their marketing mix.

It’s not like Facebook, Twitter or YouTube just showed up on the scene.

Most of the major players have been around for at least five years.

So if a fad is fleeting, and without permanence, shouldn’t social media really be considered a trend, having withstood the test of time?

And if it’s a trend, shouldn’t it be something they stay up on?

Next thing you know, they’ll be advising their clients to use Fourspring (a current fad among teens) for a LBS-based promotion instead of Foursquare!

I’m just saying.

Nobody is paying me big bucks for my opinion.

And perhaps my panties are in a bunch because I’ve got more social media moxie than many of these so-called marketers I’ve been running into recently.

But I can’t help but be a little flummoxed by the ramifications of it all.

Translation: One of the large advertising agencies should hire me immediately for my brilliance or risk fanning the flames of my simmering ire.

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Filed under opinion, rant, Smack talking