Tag Archives: Taap.it

Starters+Startups was….AWESOME! (and I’m not just saying that ’cause I moderated)

Last night was the Starters+Startups: The Future of SoLoMo & You session that I moderated, featuring the CEOs and founders of three startup companies, WeMakeCoolSh.it, Wyst.it and Taap.it.

Last week, I performed some due diligence on them, checking out their products and services.

I also posted profiles of their respective companies to my blog, in an effort to learn more about them before moderating the session.

What I didn’t learn from my research (but found out last night) was that these guys were quite cool (and not just Mark and Matt from WeMakeCoolSh.it).

After a brief introduction by Virginia Chu (one of the founders of ScenePR), the event got started, and I was able to see each of these guys in action.

The first presenters of the evening were Mark and Matt from WMCS.

From the profile pictures on ScenePR’s SoLoMo page (and the content on their site), I thought Mark and Matt were going to be uber eclectic and artsy.

And I was secretly waiting to see Mark’s massive beard in person.

Where's the beard?!!!!!

Alas, he had shaved.

But when I met them, they were very down to earth, and quite charming actually.

The WMCS duo talked about their L Train project, and how they developed a home-made pirate network on the L train line, which allowed commuters to interact over a network connection that worked on the train.

Their presentation was informative and paced, with Matt and Mark sharing in the narration of the inception, testing and deployment of their ‘Notwork’.

The L Train project demonstrated, that when people have the ability to interact over mobile, in a local environment, it actually sparks interactions that would not have occurred otherwise.

A few folks became so engrossed in talking to their neighbor, that they missed their stops!

One significant takeaway for me, was the debunking the myth that mobile engenders isolation.

WMCS’s presentation proved that given the proper encouragement, mobile actually creates interaction.

The second presentation was from Wyst.it.

When I looked at the profile picture of the Amerlinck Huertas and their devilish grins, I thought, “Uh-oh, these guys are trouble!”

Don't these cats look like trouble?

Their irreverent bios did noting to assuage this impression.

But in person, Yago, was quite different from what I had imiagined.

Once again, ‘cool’ aptly describes this passionate (and nattily dressed) entrepreneur.

Flying solo (Iker was meeting with investors back in Mexico), Yago walked us through how Wyst came to be, with an interesting and informative PowerPoint presentation.

He talked about what made Wyst different from other photo-sharing or check-in apps, and the value they placed on educating users on the proper way to use or interact with their app.

With branches in Mexico, Hong Kong, Paris and New York, Yago also stressed importance of locally sourced content which made their app rich with content.

The post-panel consensus was that Yago’s presentation had the most panache.

Our final presenter was Duy (pronounced do-ee) from Taap.it.

Check the vista behind this guy!

His profile picture on the ScenePR site showed Duy lounging with a lush forestal vista in the background, so my initial impression was that he was going to be mad mellow and chill.

True to form, Duy was laid back and approachable.

He exuded an easy relaxed air, in his bright orange Taap.it t-shirt.

He started his presentation talking about the multiple iterations of the Taap.it app that ended in the trash.

Taap.it evolved from the persistence of Duy and his team to contiue developing their app, until it met the market where the need and their offering matched.

I had to chuckle to myself a few times as he described the palpable frustration he felt, being turned away by store owners who had just been contacted by Groupon or FourSquare.

But to his credit, Taap.it has over 10,000 New York businesses posting content to the app, and that number is growing.

Although he presentation was (as times) difficult to understand (Duy has a wicked Vietnamese accent), his presentation was both engaging and compelling.

When it was all said and done, ScenePR pulled off a really great event.

Matt, Yago, Mark & Duy.

The ShowBiz Store & Cafe was an intimate spot, and the section of the cafe where the presentation was held was packed.

My informal poll of the audience (including a celebrity guest, Nneka) was positive, with all the presenters getting high marks.

A few members of the audience had attended the NASDAQ event that I had drummed (all in fun, mind you) yesterday, remarked that they would have liked to have seen more startups on yesterday’s panel, since invariably, this is where innovation starts.

Others were gassed about the applications and case studies of the presenters, and were already thinking about how to apply the strategies the presenters discussed.

A few (correctly) noted that many of the innovations being discussed were already in place in other countries, and that the US was late to the party (i.e. underground wi-fi networks).

But overall, folks were buzzing off the energy of the night, and it was all due, of course, to my wonderful moderation.

Had to plug me didn’t I?

Your moderator styling!

If you attended the event last night, please feel free to comment or share you photos or videos on ScenePR’s Facebook page.

And please stay tuned for future ScenePR events – you just might see your boy getting his moderating on once again!

PS. Yago, don’t forget you’re hosting me and the fam when I come to Mexico City!

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Filed under apps, branding, digital advocacy, mobile

SoLoMo Profile: Taap.it

A few days ago, I posted about the Starters+Startups: The Future of SoLoMo & You I’ll be moderating on January 25th at the ShowBiz Store & Cafe.

In preparation for that panel, I’ve decided to profile the companies that will be presenting that day, to (i) learn more about them and (ii) gain a better perspective for their offering.

And I figured I’d take you guys along for the ride.

The first company I’m profiling is Taap.it

(Do they know that that’s an urban euphemism for having sex? Hmmm….)

I started my research by visiting their site.

Taap.it makes great use of their landing page!

And then I watched both of the short animated videos they’ve got on the landing page.

Click here to watch the first video which I simply couldn’t figure out how to embed!

The Vimeo video has better sound than the YouTube one, but you stil get the picture, despite the slightly distorted/muted sound.

After I watched the videos, I clicked on the “Merchants” tab and viewed the various offerings from Monster headphones to pizza.

Watches, headphones, pizza, beer...you name it, Taap.it's got it!

I clicked on a pair of Beats By Dre headphones (did you hear about the split between Beats and Monster?) and was immediately taken to another page which showed me pictures, the price and product specs.

Buy it. Taap it. Add it to your wish list. Share it. Taap.it gets this whole SoLoMo thing down!

Taap.it also gives the address and a map showing me where I could cop it if I wanted to run out and grab them right away (H & B Digital on 46th Street).

There was also a comments section at the bottom, where other Taap.it users could comment on the product, but there was a glitch in the matrix as one user was “tapping it” like a gagillion times.

Andrew Kaplan, stop tapping so much. It's embarrassing.

From here, I went to the “Mobile” side of the site, by tapping the “Mobile” button on the left side of the Taap.it page.

I was immediately presented with the “How Taap.it Works” video I had previously watched on the home page, followed by four frames which walked visitors through the steps to getting items listed on Taap.it.

Start Selling On Mobile Today

Create A Promotion Instantly

Point. Shoot. Sell.

Mobile Storefront In Minutes.

After taking a look at the rest of the tabs on the page, I navigated to the ‘About Us’ page, where the company provided a little information about the Taap.it service.

Taap.it “combine[s] the best of online and offline shopping and eliminate[s] the frustration. We create[d] a whole new shopping experience and put it in the palm of your hand through a sweet little mobile app, called Taap.it.

You now can browse for specific products, exact dishes, and particular services (more than just store name and location) that your neighborhood stores have to offer. Everything comes with photos so you know exactly what you are getting. You can buy directly on the app and enjoy fast local delivery.”

Taap.it’s app makes brilliant use of mobile and local, by giving Taap.it users information about what they want or are looking for, and helps them locate it within proximity to where they are.

I downloaded the app today, and I’m going to take it for a spin.

Taap.it on my iPhone

I’ll update this post with my post-test drive feedback.

If you’ve already heard of Taap.it, or have used their app, please feel free to share your experience with me!



Filed under apps, mobile, technology

Starters+Startups: The Future of SoLoMo and You

I just got off a planning call with the founders of ScenePR for their January 25th event that I’ll be moderating entitled, Starters+Startups: The Future of SoLoMo & You.

Starters+Startups: The Future of SoLoMo & You!

ScenePR is a business network organization started by Daron Jenkins and Virginia Chu.

They formed ScenePR to help successful business owners, professionals, senior level executives and entrepreneurs stay abreast of the ever-changing technology landscape.

The SoLoMo event is part of a series of events that they put on to unite and educate their membership, initiate professional dialogue, spark thought provoking conversations and create opportunities for professional growth.

The panel, which is being held at the ShowBiz Store and Cafe, located at 19 West 21st Street, between 5th and 6th Avenues, features executives of Wyst.itTaap.it and WeMakeCoolSh.it, which are three innovative brands doing progressive things with social media, location and mobile.

Duy Huynh, the CEO of Taap.it, Matthew McGregor-Mento and Mark Krawczuk, co-founders of WeMakeCoolSh.it, and brothers Yago Amerlinck Huerta and Iker Amerlinck Huerta, co-founders of Wyst.it are the featured speakers at the event.

These CEOs and founders will talk about their respective missions and how they arrived at the ideas that launched their businesses.

They’ll also talk about how their ideas and businesses evolved and changed, how people are connecting now and their visions of social/mobile/local interactions in the future.

The session will be very Tedx, and presenters will each have 15 minutes to talk about the projects/products.

My contribution to the jam will (hopefully) be to wrap up the presentations and help guide the post-presentation Q&A session with the audience.

The founders are hoping that the takeaway for attendees will be an in-depth understanding of the present and future states of SoLoMo, which they acknowledge is both dynamic and growing.

If you’re going to be in the NYC area on January 25, I invite you to attend. You can register here.

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Filed under social media, technology