Tag Archives: trend

Wanna be first at something cool? You better Brabble.


It’s not every day that you’re the first to do something.

That’s especially true in the tech space.

The minute you think you’ve got an original idea or stumbled onto the next big thing, someone drops it or says that they’ve already heard of it.

Got a great idea for a social media network?

Oops! Some kids at Harvard thought about that a minute ago.

And by the time you were up on it, you were far from a first mover.

You were on it – eventually.

And it probably took you a minute before you even were comfortable using it.

The same was probably true of Twitter, YouTube, Instagram, Pinterest and any of the myriad other social media trends that were once obscure platforms you never heard of, and are today the targets of billion dollar acquisitions – if not technology behemoths themselves.

And even though you may not have been there at the beginning, you probably fancy yourself “hip” when it comes to being able to spot and adopt social media trends.

Vine. WhatsApp. Snapchat.

You do that.

You may not have been first, but you were up on it by the time it became vogue.

And you were probably first among your friends or network for some things.

Shoot, I’d heard of Pinterest, but my wife actually put me on.

And now she can’t get off the damn thing.

But I digress.

Anywho, I’m about to put you up on the next ish.

What if you could have Facebook, Twitter, Instragram and Vine/Snapchat in one?

Where you could capture something in the moment.

Tag it up.

Decide who you wanted to share it with.

And post it in an instant.

See who’s posting.

Like.

Comment or respond to directly.

Share.

All from a mobile or web dash.

Well now you can.

It’s called Brabble.

And it’s barely a year old.

So you’re not exactly first first.

But you’re damn near close.

And it’s that next thing.

Trust me.

“What do you know Stephen? You couldn’t spot a trend if it walked up and bit you on the ass.”

Sure, my bum is a bit tough.

But I knows my nose knows.

What’s so great about Brabble?

It’s just another social media platform like Twitter.

Right?

Wrong!

It’s better, and I’ll tell you why.

For one, think of it as a dashboard.

Even though it IS a social media platform, what it DOES is give you the ability to manage multiple social media activities, within one place.

Sure, you can take a picture with your iPhone’s camera, and email, text or post it to Facebook, Twitter, Flickr or Instagram.

Yes. You can shoot a video and upload it to Facebook or YouTube, and share it.

But once you’re done, your plopped back into your camera or photo album.

If you start from inside an app, say Instagram, and shoot a picture or video you’re stuck where you are.

And the user interface and experience for most social media platforms leaves much to be desired.

Especially on your mobile device.

Buttons are too small.

Items located too close to the edge of the screen are virtually inaccessible.

At the end of the day, you’re simply scrolling through an endlessly loading stream of posts, or pictures.

But not with Brabble.

For one, you start off with a Flipboard-like grid of images.

My Feed

You can elect to view content in either a grid or basic view.

Grid or standard view.

Clicking any image immediately pulls you into the thread of that Brabble (their version of “conversation”)

Second, the UI is basic.

Your primary navigation is found at the bottom of the screen, titled (quite simply) Menu, My Feed, Explore, Notifications and a big “+” sign to add a post (Brabble) of your own.

Like, love, Brabbleback.

Third, “liking” (one heart press/click) or “loving” (two heart presses/clicks), something, responding to or commenting on a Brabble (“Brabbleback”), is as simple as clicking on an icon and typing.

Finally, Brabbling (posting) is also super basic.

Brabbling. I think I just made up a term – must be sure to trademark that.

Hitting the big “+” sign opens up an overlay, with a large dialogue window to enter text, radio buttons you can select if you want to post to Facebook and Twitter, and icons above your dialogue box which lets you select which type of media you want to share with your post (or not).

A simple drop down next to the “Post to..” button lets you select whether to share your content with the World, your Followers, your Friends or Privately.

Brabble overlay

You can even save your posts to your Feed to send later.

This is not to say that there’s no room for improvement.

If I were going to make any changes to Brabble, they’d be few (and I could live without them).

But if I were, I’d make a persistent footer.

Generally, whenever you’re on the app, the footer is present.

Mine too deep into any individual piece of content, though, the footer goes away.

And you lose your bottom navigation.

If you go back, it returns, but there should be a persistent way to get back to “start” without having to repeatedly hit the “back” button.

It looks like the deeper you go into the app, there’s a transition from native to mobile web pages (which may account for the loss of your footer).

I could go deeper, but you get the picture.

Brabble is a cool app, which seamlessly aggregates all the things you like to do with your mobile device, into one app.

It’s not perfect, but it’s enough to make me take the leap.

And recommend it to all of you (my 42 readers).

I’ve been on the platform for three days now, and it’s pretty cool.

There isn’t a heck of a lot of traffic right now – and if you sign up, consider it part of an extended Beta.

Now go and Brabble, and be the first among your friends to be up on the latest and greatest tech trend.

And remember who told you about it when it tips….

 

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Filed under apps, iPhone, mobile, social media, technology

Social media is a fad. Really?

If I had a dollar for every time I’ve heard a marketing professional tell me that social media is nothing more than a passing fancy, I’d have my coveted iPad by now.

It boggles my mind that anyone in their right mind can form their lips to say social media is a ‘fad’ when Facebook has over 500 million people using it, and is the largest social media network in the world.

When you add the over 75 million Twitter users, 50 million YouTube users, 40 million Flickr users, and countless tens of million users of the various and sundry other social media platforms out there, calling social media a ‘fad’ is just plain ridiculous.

You can imagine my shock to hear someone from Ogilvy say that they’ve never used Twitter.

I nearly smacked them!

How the f*ck are you getting paid all that dough..or rather, how are you getting your clients to pay all that dough, and you’ve never used Twitter?

How can you advise someone on the merits or pitfalls of using a particular social media platform, when you’re totally unfamiliar with that platform?

Of course, I’m being naive, and most likely an agency like Ogilvy has a cadre of Twitter-o-philes locked away in a basement, fed Twinkies and weed to Tweet like micro-blogging fiends.

So individual ignorance of social media aside, they’ve got their bases covered.

But that’s not the issue.

Any agency that’s so on the cutting egde or any marketing professional worth their spit, should be conversant in (or at least knowledgeable of) the social media tools that their clients can add to their marketing mix.

It’s not like Facebook, Twitter or YouTube just showed up on the scene.

Most of the major players have been around for at least five years.

So if a fad is fleeting, and without permanence, shouldn’t social media really be considered a trend, having withstood the test of time?

And if it’s a trend, shouldn’t it be something they stay up on?

Next thing you know, they’ll be advising their clients to use Fourspring (a current fad among teens) for a LBS-based promotion instead of Foursquare!

I’m just saying.

Nobody is paying me big bucks for my opinion.

And perhaps my panties are in a bunch because I’ve got more social media moxie than many of these so-called marketers I’ve been running into recently.

But I can’t help but be a little flummoxed by the ramifications of it all.

Translation: One of the large advertising agencies should hire me immediately for my brilliance or risk fanning the flames of my simmering ire.

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Filed under opinion, rant, Smack talking