Tag Archives: update

It’s official. I. Love. Apple. Ode to the iPhone 5.

I’ve been fronting for days now.

“iOS 6 ain’t all that.” I barked.

“iPhone 5 sucks.” I spewed.

I’ve been disparaging Apple because I was on the outside looking in.

Looking over shoulders as folks updated their iPhones to the latest iOS.

Silently coveting the first arrivals of iPhones in the office.

Oh yeah, as throngs waited outside Apple stores across the united states, several shiny new iPhone 6s were delivered to select big dogs at my office.

It was all I could do not to knock a sucka down and run screaming out of the office with someone’s new phone.

If you haven’t actually seen a iPhone 5 in the wild, let me be the first to tell you…

It’s beautiful.

Sure, I disparaged it when I was just looking at pictures.

Yeah, I had nothing but jokes as I reviewed the ‘new’ features (that many have rightly noted exist in other devices well before Apple decided to incorporate them into the iPhone).

But when I first held it in my hands…

I was truly something to behold.

I was lighter, without being insubstantial.

Unlike the Samsung SIII, which feels like a toy, the iPhone 5 feels like a quality piece of hardware.

It’s still the same width as it’s predecessors, so you can still rock off with one hand.

But it’s thinner, which means it slides into and out of your pockets with ease.

I spent only a few minutes with it yesterday, but I knew I had to have it.

So I talked to IT, who told me to cop the iTunes Store app, confirm I was eligible for an upgrade, and place my order.

I was eligible for the upgrade.

I placed my order.

3-4 weeks is what the Apple app spit back.

3 to 4 weeks!

I consoled myself with the knowledge that stores were probably going to be sold out for weeks on end, and 3 or 4 weeks wasn’t really a long wait.

But it was a lie.

It was a lie I told myself over and over as I rocked myself to sleep, weeping with longing.

And then I went to visit my mom and dad in Ewing, where I happened upon my younger brother, Celestine, sporting a shiny new iPhone 6!

I suppressed my initial desire to bonk him on the head, caveman style, and run out of the house, screaming like a mad man with his iPhone clutched in my sweaty palms – confusion (and a dazed younger brother) in my wake.

“Where’d you get that?”

“I know people.

WTF! You know people?

Muthaf…I oughta…

“No seriously…”

“Come on. Let’s go for a ride.”

One hour later, I was holding my own shiny new iPhone 5.

It’s white.

It’s a piece of art.

And I’ve lovingly encased it in a rugged Otter.

I’ve only had my phone for a few hours, and its surreal.

I never knew you could love an inanimate object.

But I do.

Call me a fanboy if you will.

But call me a fanboy with an iPhone 5.

Note: I was a little ahead of myself and previously referred to the iPhone 6.

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Well eff you then! iOS 6 ain’t all that anyway! A review, of sorts

After a much awaited…uh…wait, yesterday, iOS 6 finally arrived.

Everyone in the office with an iPhone broke out their joints and copped the update.

Everyone except your boy, that is.

You see, long ago, I became a Jailbreak disciple.

And the first rule of Jailbreaking is that you never automatically update your OS.

Updating a jail broken phone without first acquiring the secret sauce to preserve your jailbreak, renders it obsolete.

So there was no updating anything until my crew had successfully implemented a jailbreak for it.

Consequently, I watched curiously, from the sidelines, as others eagerly updated their devices.

Like giddy children, they clutched their iPhones and sat through the (painstakingly long) process of getting the update to their devices.

Unblinking, they sat, eyes glued to their screens as slowly (oh so slowly), the progress bar made it’s way across the screen.

Muffled gasps escaped their lips, as the updates completed and they were presented with the shiny new iOS 6 welcome screen.

Wide-eyed, they stepped through the balance of the set up wizard.

Apple Id sign-in. Check.

Location services. Enabled.

Set up complete!

But wait!

What’s this?

There’s more stuff to update?

iBooks, Map, Calendar, Address Book…

Well okay…

More updates.

More wide eyes.

The anticipation was palpable.

And then…

The same old home screen.

No…no…

Wait! What do I spy?

Passbook?

What is this passbook?

Is this the thingamajiggy that lets you store all you loyalty cards and accounts?

Whoa! Somebody’s all fancy schmancy!

Is that a…

A new map!

Stop the presses!

Hmmm…interesting, no navigation dock or buttons on the bottom…it’s all map!

And they’ve re-arranged the buttons behind the map, how nice.

I wonder how turn-by-turn works…

Dude, who’s calling you?

What?!!

There are updates to the phone too!

In addition to “Accept” and “Decline” buttons there’s a little phone icon, that pulls up a bunch of options.

Don’t want to take a call, now you can (politely) tell the caller to piss off!

What will they think of next?

Ummm…you can hit “decline” now.

I’m done with this update.

Was? (“What” indignantly, for my German-challenged)

Is that a slight tint to the color of the status bar I see?

Those sly devils!

Hold on…don’t put it away quite yet…

What are you doing?

I haven’t finished reviewing iOS 6…

There’s no need to get back to work…

The clients can wait…

What about Siri?

And all the other stuff?!

What about all the other stuff!

C’mon! Don’t put your phone away!

Why you gotta be like that?

You’re right.

I shouldn’t be breathing all down your neck.

I didn’t even realize I was drooling.

Don’t worry, it won’t stain…

And you could have just told me I was wolfing…

Anyone got an Altoid?

Seriously, my eleventeen readers need this review!

Well eff you then!

iOS 6 ain’t all that anyway!

And you have dandruff!

Note: What you’ve just read was pure nonsense. If you want a real review (albiet a self-serving one) check out the What’s New in iOS 6 page at Apple. And for a step-by-step walk through to update your iPhone or iPad to iOS 6, check CNET’s insightful article.

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Virtual Promotions

So last night I threw a party at this great little spot in Soho called Gallery Bar.  I haven’t thrown a ‘proper’ party for years, and just decided one day, that I wanted to.  So, being a digital person, I determined that the best way to create the event was to only use viral tools to promote the party.  I wanted to see if I could get people to come out to an event ONLY using viral methods (email, text, social network sites, blogs, etc.).

The first thing I did was hit up a few folks via IM, using IMO.  I got my boys Ben Tannenbaum and Richard Burroughs, and my brother, to all agree to promote the party through their networks.  From there, I sent a text on my iPhone to my boy Phil Graci, with TriAgency, to shoot me over some logos for the e-flyer that Ben and I were creating.

One of the online party flyers for ReFLIX courtesy of Ben Tannenbaum

One of the online party flyers for ReFLIX courtesy of Ben Tannenbaum

Richard hit up a bunch of his contacts with clubs in the city to find one suitable for our event, by IMing, texting and placing calls to folks until we landed at Gallery Bar (big ups to Darren and his crew!)  We put our e-flyers on a few select online party destinations, such as Fusicology, Yelp, Metromix, Going, and had over 25 RSVPs within a few moments of those postings.

Ben set up a Facebook event called ReFLIX, and invited all of our friends to join the group.  We then created the ReFLIX event within Facebook, as well, and once again, invited people to attend.  In total, we sent out invitations to about 300 people, and reminders and alerts thereafter.

One of the options we offered, was the ability to RSVP via text, by simply texting in the word RSVP to our short code.  They received a confirmation message, and another alert on the day of the event, which included directions to the venue.  Of course, people were also able to RSVP via email, but we expressly didn’t let people call to RSVP.

We had a running ticker counting down to the event, presented as status updates on our respective FB or Twitter pages.  Each day, we put up a new flyer, comment or picture on the event page, and kept people informed of new sponsors, films or items of note.

Despite the fact that it was a cold Wednesday (humpday, boo!), by 9:30 p.m., the place was packed.  We hit a technical glitch or two, which I exascerbated with my lateness (note to self: never show up late to a party you’re hosting if an element of the party has to be in place before you arrive).  But all-in-all, it was a nice party.

What made it especially unique was that there was not one paper flyer, no mass street team campaign, no crazy phone calls.  Facebook, texting and a few emails were all it took to put about 100 people in the spot.  The night ended well before the scheduled time, but I had proven my point: virtual promotions work.

In hindsight, it would have served me well not to neglect traditonal methods, like word-of-mouth, because I forgot to invite most of my friends, who (for privacy reasons) remain off the Facebook grid.  I just assumed that everyone uses Facebook, the way I do, and took the simplest and most effective form of communication for granted.

My advice to anyone interested in promoting an event, small or large, make sure you tap into the resources available to you right at your fingertips (oh, and make sure you call your friends!).

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