Tag Archives: Ustream

No one cares about seeing you live.

I haven’t blogged in a while.

Kinda got bogged down by life, but I’ve had the itch, but didn’t want to write just to be writing.

I had to be inspired. You know what I’m sayin’?

Anywho…

File this under “rant”.

Remember when Ustream came out?

Everyone was so excited about being able to see their favorite artist, entertainer, comedian or speaker streaming live from an event.

The appeal of Ustream was the fact that you could see live events without actually having to attend.

Since Ustream, there have been many more copycats in its wake trying to replicate that appeal of Ustream with varying degrees of success.

Take for example Meerkat (now Houseparty), which purported to offer users the ability to stream events live directly from their mobile phones.

While streaming in the correct orientation was somewhat of a challenge, and getting people to tune in to your stream while your stream was live was also somewhat difficult, it did reinforce the belief that live streaming was a thing of the future.

Where Ustream had opened up something that people were really interested in, Meerkat took it one step further with their mobile app.

Then came Twitter which also offered a live streaming option in the form of Periscope.

And we all know how that went…

Does anyone actually use Periscope?
These live streaming forays were all followed up, of course, by Facebook Live, which is by far one of the more popular live streaming applications out there.

There are others out there too, like Instagram, but they’re all ‘also-rans’ so I’m not going to devote too much time reviewing each one.

Suffice it to say, if you’re trying to live-stream anything, you’ve got options.

So what does this all mean?

It means that people who have no business streaming their business to the world are all over my feed with their foolishness.  

That’s what.

Every workout, walk down the block, shopping trip, bar mitzvah – every mundane pieces of peoples’ lives are being streamed and broadcast live as if anyone gives two shits.

Why am I getting notifications that “Jerome is now live!”?

I don’t give a fuck!

There’s double entendres at play when you say something is live.

The obvious connotation, is that there’s something happening right now, in real time.

The other, is a form of slang, which implies that an event is exciting, engaging, ‘poppin’.

But nine times out of ten, Facebook Live events are anything but.

And I’m just going to put it out there, turning in a circle to give a panoramic view of your setting, walking around to create a sense of movement or holding your phone high above your head in your outstretched hand does nothing to make your stream any liver.

What has live streaming actually accomplished?

Deepened the cult of narcissistic personality that grips today’s society?

Giving folks a misplaced sense of importance?

Generating a glut of bad videos?

Do you Facebook Live or live stream yourself?

How many people have actually tuned in?

How many people have watched after the stream ended?

Few to none, I’m sure.

You’re probably thinking, “if I keep it up, more people will tune in.” Right?

Wrong.

No one cares about your live streams.

So stop.

You’re embarrassing yourself.

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Filed under branding, opinion, rant

From Vimeo to Periscope. Do we really need another video app?

The War for Eyeballs

First, there was Vimeo, the first video sharing website.

Vimeo allowed users to upload, share and search for videos online, and life was good.

Then there was YouTube.

YouTube gave us our fill of all the videos we could no longer see on cable or broadcast TV, all with a quick search.

Vevo popped up after that.

Vevo was a great alternative to YouTube because it had higher quality videos, without all the associated riffraff of user generated content.

Suddenly UStream appeared, and not only could you watch video replays, but you could tap into live video streams.

Couldn’t be there, but want to experience it live?

UStream let you do just that.

We had achieved video Nirvana.

Not to be left out of the fray, Facebook offered its own native video player, giving its millions of users an easy way to upload and share videos on its platform.

All of your low res, hi def, canned or live streaming video options were covered.

Right?

Apparently not.

Because then came SnapChat with it’s expiring videos.

Wait, that’s a thing?

And then Meerkat, the app that lets you broadcast yourself doing whatever to whoever wants to tune in.

And finally (and I say “finally” loosely) Periscope, which let you do the same thing.

So, what’s with all the video apps and services?

Well, video is a big thing.

No, I’m not talking about the bandwidth it requires.

I’m talking about the appetite folks have for it.

And they money that can be made.

Think about it.

Instagram has added video, so that its not just still photos anymore.

YouTube now offers “premium” channels.

Content companies, like HBO, are cutting ties with Cable companies and offering their content directly to consumers through apps and consoles.

Netflix and Hulu let you watch television and movies on the go.

Virtually everywhere you look – elevators, cabs, subways, planes, trains – video is offered.

And regular people are getting in on the action.

“YouTubers” is a thing.

Shooting a video of a melee and yelling “WorldStar!” is a thing.

People try to make “viral” videos as a way of getting their 15 minutes.

Folks earn bookoo bucks as YouTube broadcasters, creating often funny, niche content, attracting tens of thousands of viewers, and earning income as well.

Buzzfeed, FunnyOrDie, College Humor and many others’ business models are built exclusively off producing and marketing video content.

So while I think the current ‘fight’ between the creators of apps like Periscope and Meerkat is stupid, because…well just because, there is clearly an insatiable appetite for virtually any kind of video.

Have you ever watched a sensory video – the kind that’s supposed to give you tingles just by watching?

I digress.

To answer the question posed in the title of this post, “do we really need another video app?”

No. We don’t.

Are Meerkat or Periscope the last of the video apps we’ve seen?

No. Not by a long shot.

There’s a war for eyeballs currently being waged.

With billions of dollars to be made.

And folks out here seeking fame by turning their cameras on and streaming themselves doing whatever.

And with all of our shiny, powerful, always-on mobile devices clutched in our collective sweaty palms, we’re all in the crosshairs.

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Filed under mobile, opinion