Tag Archives: Vine

Wanna be first at something cool? You better Brabble.


It’s not every day that you’re the first to do something.

That’s especially true in the tech space.

The minute you think you’ve got an original idea or stumbled onto the next big thing, someone drops it or says that they’ve already heard of it.

Got a great idea for a social media network?

Oops! Some kids at Harvard thought about that a minute ago.

And by the time you were up on it, you were far from a first mover.

You were on it – eventually.

And it probably took you a minute before you even were comfortable using it.

The same was probably true of Twitter, YouTube, Instagram, Pinterest and any of the myriad other social media trends that were once obscure platforms you never heard of, and are today the targets of billion dollar acquisitions – if not technology behemoths themselves.

And even though you may not have been there at the beginning, you probably fancy yourself “hip” when it comes to being able to spot and adopt social media trends.

Vine. WhatsApp. Snapchat.

You do that.

You may not have been first, but you were up on it by the time it became vogue.

And you were probably first among your friends or network for some things.

Shoot, I’d heard of Pinterest, but my wife actually put me on.

And now she can’t get off the damn thing.

But I digress.

Anywho, I’m about to put you up on the next ish.

What if you could have Facebook, Twitter, Instragram and Vine/Snapchat in one?

Where you could capture something in the moment.

Tag it up.

Decide who you wanted to share it with.

And post it in an instant.

See who’s posting.

Like.

Comment or respond to directly.

Share.

All from a mobile or web dash.

Well now you can.

It’s called Brabble.

And it’s barely a year old.

So you’re not exactly first first.

But you’re damn near close.

And it’s that next thing.

Trust me.

“What do you know Stephen? You couldn’t spot a trend if it walked up and bit you on the ass.”

Sure, my bum is a bit tough.

But I knows my nose knows.

What’s so great about Brabble?

It’s just another social media platform like Twitter.

Right?

Wrong!

It’s better, and I’ll tell you why.

For one, think of it as a dashboard.

Even though it IS a social media platform, what it DOES is give you the ability to manage multiple social media activities, within one place.

Sure, you can take a picture with your iPhone’s camera, and email, text or post it to Facebook, Twitter, Flickr or Instagram.

Yes. You can shoot a video and upload it to Facebook or YouTube, and share it.

But once you’re done, your plopped back into your camera or photo album.

If you start from inside an app, say Instagram, and shoot a picture or video you’re stuck where you are.

And the user interface and experience for most social media platforms leaves much to be desired.

Especially on your mobile device.

Buttons are too small.

Items located too close to the edge of the screen are virtually inaccessible.

At the end of the day, you’re simply scrolling through an endlessly loading stream of posts, or pictures.

But not with Brabble.

For one, you start off with a Flipboard-like grid of images.

My Feed

You can elect to view content in either a grid or basic view.

Grid or standard view.

Clicking any image immediately pulls you into the thread of that Brabble (their version of “conversation”)

Second, the UI is basic.

Your primary navigation is found at the bottom of the screen, titled (quite simply) Menu, My Feed, Explore, Notifications and a big “+” sign to add a post (Brabble) of your own.

Like, love, Brabbleback.

Third, “liking” (one heart press/click) or “loving” (two heart presses/clicks), something, responding to or commenting on a Brabble (“Brabbleback”), is as simple as clicking on an icon and typing.

Finally, Brabbling (posting) is also super basic.

Brabbling. I think I just made up a term – must be sure to trademark that.

Hitting the big “+” sign opens up an overlay, with a large dialogue window to enter text, radio buttons you can select if you want to post to Facebook and Twitter, and icons above your dialogue box which lets you select which type of media you want to share with your post (or not).

A simple drop down next to the “Post to..” button lets you select whether to share your content with the World, your Followers, your Friends or Privately.

Brabble overlay

You can even save your posts to your Feed to send later.

This is not to say that there’s no room for improvement.

If I were going to make any changes to Brabble, they’d be few (and I could live without them).

But if I were, I’d make a persistent footer.

Generally, whenever you’re on the app, the footer is present.

Mine too deep into any individual piece of content, though, the footer goes away.

And you lose your bottom navigation.

If you go back, it returns, but there should be a persistent way to get back to “start” without having to repeatedly hit the “back” button.

It looks like the deeper you go into the app, there’s a transition from native to mobile web pages (which may account for the loss of your footer).

I could go deeper, but you get the picture.

Brabble is a cool app, which seamlessly aggregates all the things you like to do with your mobile device, into one app.

It’s not perfect, but it’s enough to make me take the leap.

And recommend it to all of you (my 42 readers).

I’ve been on the platform for three days now, and it’s pretty cool.

There isn’t a heck of a lot of traffic right now – and if you sign up, consider it part of an extended Beta.

Now go and Brabble, and be the first among your friends to be up on the latest and greatest tech trend.

And remember who told you about it when it tips….

 

Advertisements

Leave a comment

Filed under apps, iPhone, mobile, social media, technology

Digital game changers: Social media interns

social media interns

I regularly extol the virtue of interns.

Having been an intern myself, I know how much I learned from simply being in a professional environment.

Benefits flow both way.

For the intern, it’s a great opportunity to grow and develop real world skills.

For the business or brand hiring interns, it’s an excellent opportunity to pre-screen potential future staff and get work done at the same time.

I routinely recommend interns, for both the free labor (yeah, I said it) and the inherent skill set today’s interns bring to the table.

Back in the day, interns were simply young people you took under your wing.

It was more of a mentor/mentee type relationship.

You were the sage, they the sponges soaking up knowledge at your feet.

They interned specifically because they wanted to know what you knew.

Experience the real world.

Build their resumes.

And hopefully land a paying gig after college if they played their cards right.

Interns could type, make copies, get coffee.

All the grunt stuff that secretaries executive assistants were for.

Interns of today, however, provide far more valuable than interns of old.

Why, you ask?

Social media, that’s why.

Eff typing and making copies.

These kids today know social media like the backs of their hands.

They routinely Facebook, YouTube, Tweet, Instagram, Snapchat and Vine in their sleep.

They tweet, post, like, share, and favorite more times before their sugar-laced breakfasts, than you have in the past year.

They engage more forms of social media than you and I even know exist.

More so you, than I, but I digress.

They’ve got time on their hands and spend an inordinate amount of it on social media.

Their mobile devices are virtual extensions of their fingers.

Have you ever seen kids texting without looking at their screens?

Or speed texting?

Unlike my generation, these kids are growing up with the technology that still baffles most of us.

Of you, rather.

My point is that today’s interns are bring a lot more to the companies with work for in this new technological and social media landscape.

They get it.

Inherently.

The understand the nuances of social media, as no two platforms are alike.

There is a distinction between Facebook and Twitter.

YouTube and Vimeo.

Snapchat and Vine.

Instagram and Pinterest.

For some organizations, the whole social media learning curve can be steep.

But virtually every brand has an online and social media presence.

I won’t beat you upside the head now about it, because I know that you know you need it.

More importantly, you need people who know it.

The ability to sustain that presence turn upon whether you have people within your organization, with an intimate understanding of the inner workings of each platform.

And bodies.

To sustain a successful online and social media presence, you’re going to need the bodies to throw at it.

As my friend James Andrews put it, you’ll need a social media command center.

And while you could pay a social media expert to man the helm of all your social profiles, you’ll get far more bang for your (free) buck with (social media savvy/connected) interns.

Cats I’ve turned on to the importance of social media – and social media interns, are killing it.

I’m talking followers and likes in the tens of thousands (peep Free Angela on Facebook).

So sleep if you want, but if you’re really interested in turning your social media around, get you some interns.

I mean who else is willing to work for Doritos and a reference?

Leave a comment

Filed under digital advocacy, opinion, social media

And so it begins. Has Vine become the “in” thing?

A few days ago, I posted about Vine, the social video service launched by Twitter on Thursday.

Vine users can create short, six second videos, which can be published to their Twitter, Facebook and/or Vine profiles.

Well it seems that the world has gone Vine mad in the space of a few short days.

Over the weekend, at least two different sites have popped up, built off of the Vine phenomenon.

The first, Vinepeek, is a real time aggregator of Vine videos.

Vinepeek basically broadcasts an endless stream of these six-second Vine videos.

Since all Vine posts are public, viewers can see videos from everyone in the Vine network.

It’s really buggy, and videos frequently freeze, requiring you to reload the page often.

Another service, Justvined.com, lets viewers watch the last 20 videos on Vine.

justvined

The service is very simple, and offers few options beyond watching videos muted or with volume.

This service is buggy too.

If you visit the site from your iPhone, good luck with getting your browser back.

The videos launch automatically, one after the next, in an endless stream of annoyance.

I had to kill Safari to stop the madness.

Despite the limitations of these initial forays, the interweb is literally abuzz with Vine.

Every day new articles pop up about how marketers can use Vine to promote their goods and services, the abuses of Vine (aka Vine porn), and of course, the fallout between Facebook and Twitter over Vine.

Several blogs posts have been devoted to Vine etiquette, the proper way to create Vine videos, and conversely, why Vine signals the end of the world.

But whatever your perspective, Vine has clearly captured the attention of the (media) masses.

Whether Vine will be a flash in the pan or not remains to be seen.

But I suspect that Vine, like Pinterest before it, will develop a massive user community (aka eyeballs) that brands would be remiss to ignore.

One good thing about Vine is that fact this it is a video medium.

And brands can use it more effectively than long form videos, which requires a user sit through the entire thing.

Smart marketers will figure out how to sell folks in six seconds or less.

With the Superbowl coming up, I wonder whether the powers-that-be at Twitter had the foresight to buy up some of that Superbowl ad time.

Outside of the natural buzz they’re getting from the geekorati who are already up on these techie trends, the Superbowl represents an unprecedented opportunity to get Vine in front of the (tech-ignorant) masses.

But I suspect there are already several hundred thousand Vinies? Viners? out there already.

By the way, what is the appropriate verb for making Vine videos? Vining?

I’ll bet you the Crispin Porters of the world are already hard at work coming up with Vine pitches for their brands.

So what do you think?

Is Vine here to stay?

Are you planning to Vine?

Leave a comment

Filed under apps, digital advocacy, iPhone, mobile, technology

Do you Vine? Twitter launches micro-video sharing app

20130125-110132.jpg

Have you heard of Vine, Twitter’s latest spinoff?

In a nutshell, it’s a micro-video sharing app that’s currently available for iPhone users.

The app launched yesterday, and it essentially allows Vine users to post short 6 second videos to Vine, Twitter and Facebook.

What’s the big friggin deal, you ask?

Well they’re not any old six second videos.

They work like GIFs letting you create clever stop-animation style videos.

And it’s easy as pie to do.

All you do is turn on your phone’s camera from within the app.

There’s a little camera icon in the header.

Then you hold your finger to the screen.

As long as your finger is touching the screen, Vine records.

Lift you finger, recording stops.

Press the screen again, recording starts again.

Lift it, it stops.

Each time you press the screen, a green progress bar shows you how much recording time you have left.

When you’ve hit your six second limit, a green check box appears on the screen.

Press it and you’re presented with the option to post to the Vine community, Twitter and Facebook.

Toggle the switches to select your preference and viola! You’re done.

Getting set up with Vine is a cinch.

You can register with your Twitter account or sign up via email.

From there, you’re prompted to confirm your profile details.

And then Vine gives you a short live tutorial to show you how to use the app.

In addition to letting you create your own short vids, you can browse through the creative contributions of other users from the ‘Explore’ option in the app.

There’s also an ‘Activity’ option in the menu, which stores all of your activity within the Vine community (likes, shares, comments, etc.).

Posting micro-videos to Vine is the video equivalent of Tweeting.

You’re posting short bursts of content that followers consume like potato chips.

It’s so super easy to use that I can see this thing taking off.

But what do I know?

There’s already a bit of controversy surrounding Vine’s release.

Apparently, unlike most other apps being introduced nowadays, you can’t sign up for Vine with your Facebook account.

And there is some question as to whether you can actually post to Facebook via the app.

When I tried, there appeared to be a glitch in the matrix.

Although I was presented with the standard access screen, the app crashed when I elected to allow the app to post activity to my profile.

Hmmmm…

Anyway, if you’re interested in yet another social sharing app that’s a monumental waste if time, Vine is right up your alley.

From my short time with it, I foresee it being quite addictive.

Leave a comment

Filed under apps, iPhone, mobile, social media