Tag Archives: Visualeyz

Flatbush Zombies+Visualeyz=Coachella turned up.

 

flatbush zombies

If you’ve never heard of the Flatbush Zombies, I will forgive you.

If you’re a person of a certain age, like me, your musical tastes are fairly pedestrian and rap music probably doesn’t factor highly into your playlists.

You probably listen to more classics and lame tame music (read John Coltrane on Pandora) and your underground music radar has probably been turned off for a while.

For you, music discovery takes the form of recommendations from the NY Times Music section.

You’re not trolling Grooveshark or YouTube looking for the latest hip hop videos.

If you do listen to rap, and are still a die hard hip hop fan, you’re listening to safe established artists.

Rarely do you stray off the reservation.

I say all this to say that it’s highly unlikely that your aural travels have brought you to the land of the Flatbush Zombies.

But now that you’re here, pay attention.

Flatbush Zombies are a three man hip hop group from Flatbush, Brooklyn, formed in 2010.

The trio consists of Meechy Darko, Zombie Juice and Erick “Arc” Elliott.

Since 2012, they’ve put out a series of well received mix tapes and even though they’re relatively new, they’ve built a loyal following both on and offline.

Despite the (trite and repetitive) themes of sex, drugs and alcohol, these kids can spit (spit=rap really well for my slang-challenged readers).

They remind me of the Alkoholics, Cyprus Hill, Wu Tang, and Kendrick Lamar all rolled into one.

Complex lyrical ability, hard hooks, insane production – they’ve got all the ingredients for breakout success.

Having already collaborated with the likes of Action Bronson, ASAP Rocky and others the Flatbush Zombies are not newcomers, by any stretch of the imagination.

But they’re new enough that you might not have heard of them.

And that’s okay.

I was put on when I heard that my man, Mark Hines (aka Yoda) was working with them, and was immediately intrigued.

Flatbush Zombies, as their name implies, aren’t your run-of-the-mill hip hop group.

They are eclectic looking, and very cerebral.

And their videos are ‘trippy’ to say the least.

Standing alone, Flatbush Zombies are bringing the heat.

Their videos are well produced and engaging.

But once you add Mr. Hines’ video production skills on top, everything becomes…well, better.

Visualeyz

He’s working on their visuals for their set at Coachella this week, and I can tell you that it’s nothing short of amazing.

Now Flatbush Zombies aren’t headlining at Coachella or anything like that.

In fact, they’re just one of the myriad of underground acts that Coachella will allow to shine on their stages this year.

But they will probably be one of the few (if not the only) underground act making use of the massive screens on stage.

And with Visualeyz’s tricked out treatment of Flatbush Zombies’ images and video content, their set is going to be off the chain.

So what am I saying?

1. Peep Flatbush Zombies.
2. If you’re going to be at Coachella, catch their set featuring video production from Visualeyz.
3. Thank me later.

Flatbush Zombies at Coachella

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Visualeyz. We rocks eyeballs!

The artist formerly known as Mos Def rocks the mic with Visualeyz on the visuals.

The artist formerly known as Mos Def rocks the mic with Visualeyz on the visuals.

If you pay attention to anything I say, you might recall that I dropped the name Visualeyz a few weeks ago.

I was talking about a JDilla tribute featuring DJs Questlove, Mike Nyce and Rich Medina in Philly.

I also brought up Mark Hines, of Visualeyz, who was manning the visuals for the night.

If you read that post, you probably thought, “Who is Visualeyz and what does ‘manning the visuals’ even mean?”

You would have been well within your rights to be curious.

As the purveyor of information, I am duty bound to disabuse you of your ignorance.

Visualeyz is the video production, VJ, and marketing arm of The Marksmen.

The About page of visualeyz.net describes Visualeyz as follows:

Visualeyz is a Video Production, VJ, and Branding outfit that brings stylized club and in-venue video mixing and branding together into a powerful marketing tool. In other words, we rock eyeballs.

Visualeyz provides video mixing and branding together into visual presentations and powerful cultural and social experiences.

That’s a mouthful.

But I feel like I haven’t really said anything.

Let’s try this again.

When Madonna was looking for the final dancer to join her crew, as part of the Smirnoff Nightlife Exchange, Visualeyz was tapped to provide background visuals for an on-stage dance routine.

When Masters of the Mix was looking for a crew to shoot and edit the final scene of the second season, announcing the winner, they called Visualeyz.

When the Philadelphia Museum of Art needed to do something interesting to kick off their Art After 5 series, Visualeyz was at the top of their list.

When big dogs need visuals done right, they call Visualeyz.

Visualeyz offers businesses and brands numerous opportunities to connect with and engage their clients, customers, and sponsors.

Whether it’s a small local business targeting a niche audience or a big brand with a national pitch, Visualeyz has to tools to reach them all.

With the proliferation of smart phones and increasingly powerful mobile devices, Visualeyz helps brands target the mobile generation by providing 2nd screen experiences, microsites and integrated smartphone apps that engage audiences before, during and after events.

Visualeyz pushes live on-screen social media feeds, real-time posting of photos, audio and video content to brand profiles, and supplies full analytic data about who attended, how they accessed and interacted with your brand.

They’re part of the same crew who developed the interactive Red Rooster, Tillmans NYC, 1300 Fillmore and Townhouse mobile web apps, which let users browse the venue’s playlist right from their mobile devices.

In a nutshell, Visualeyz helps bridge the gap between engagement and conversion.

I’m kinda excited to see what the future has in store for Visualeyz and the brands they work with.

Here are a few branded teasers.

Okayplayer.

Goodie NYE.

Worship Recordings.

If your a brand looking for a deeper level of engagement with your audience, you better get you some Visualeyz in your life!

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Jump N Funk and 101 Apparel take over Fluid

101 Apparel featuring Rich Medina

I’m always talking about Rich Medina and Jump N Funk, but what exactly is it?

And although I’m sure that I’ve explained the concept, the written word fails to do it justice.

So this weekend, I decided to shoot a few videos to highlight exactly what JNF is.

Friday night, in the midst of the storm, I made my way down to Philadelphia to Fluid, where Rich Medina, Mark Hines and 101 Apparel were putting it down.

101 Apparel is a clothing line that collaborates with DJs to create custom t-shirt lines.

As their website puts it “101 Apparel was created by designer Eric Crandell in 2006 as a way to seamlessly bridge the gap between art, music, and fashion.”

Friday, night, Rich decided to big them up at Jump N Funk to acknowledge the collabo.

But I’m not going to blather on.

Today, I’ll let the pictures do the talking.

Here’s a clip of 101 Apparel’s branding incorporated into the visuals for the night.

Rich Medina and Mark Hines at work.

The Roots crew reinterpreted by Visualeyz.

It’s not a party without a Soul Train line!

Classic!

To recap, Jump N Funk+Visualeyz+101 Apparel+Fluid=banging party!

So the next time I tell you that there’s a Jump N Funk party going down somewhere, make it your business to be in the cut to experience this flyness for yourself!

If you’re interested in copping that Rich Medina 101 Apparel collectible, you can get it here.

If you want to learn more about Visualeyz, you can check out their site here.

To find out when Jump N Funk will be in a city near you, go here.

Nuff’ said.

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