Tag Archives: weed

Social media is a fad. Really?

If I had a dollar for every time I’ve heard a marketing professional tell me that social media is nothing more than a passing fancy, I’d have my coveted iPad by now.

It boggles my mind that anyone in their right mind can form their lips to say social media is a ‘fad’ when Facebook has over 500 million people using it, and is the largest social media network in the world.

When you add the over 75 million Twitter users, 50 million YouTube users, 40 million Flickr users, and countless tens of million users of the various and sundry other social media platforms out there, calling social media a ‘fad’ is just plain ridiculous.

You can imagine my shock to hear someone from Ogilvy say that they’ve never used Twitter.

I nearly smacked them!

How the f*ck are you getting paid all that dough..or rather, how are you getting your clients to pay all that dough, and you’ve never used Twitter?

How can you advise someone on the merits or pitfalls of using a particular social media platform, when you’re totally unfamiliar with that platform?

Of course, I’m being naive, and most likely an agency like Ogilvy has a cadre of Twitter-o-philes locked away in a basement, fed Twinkies and weed to Tweet like micro-blogging fiends.

So individual ignorance of social media aside, they’ve got their bases covered.

But that’s not the issue.

Any agency that’s so on the cutting egde or any marketing professional worth their spit, should be conversant in (or at least knowledgeable of) the social media tools that their clients can add to their marketing mix.

It’s not like Facebook, Twitter or YouTube just showed up on the scene.

Most of the major players have been around for at least five years.

So if a fad is fleeting, and without permanence, shouldn’t social media really be considered a trend, having withstood the test of time?

And if it’s a trend, shouldn’t it be something they stay up on?

Next thing you know, they’ll be advising their clients to use Fourspring (a current fad among teens) for a LBS-based promotion instead of Foursquare!

I’m just saying.

Nobody is paying me big bucks for my opinion.

And perhaps my panties are in a bunch because I’ve got more social media moxie than many of these so-called marketers I’ve been running into recently.

But I can’t help but be a little flummoxed by the ramifications of it all.

Translation: One of the large advertising agencies should hire me immediately for my brilliance or risk fanning the flames of my simmering ire.

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Filed under opinion, rant, Smack talking

Not In My Backyard! (or Playground)

 

No weed in the playground. In the bong, well that's a different story.

 

Yesterday I got a call from wifey, while she was at the playground in the park with the kids.

Nishuane Park, which is just down the block, is a wonderful little neighborhood amenity.

There are two baseball diamonds, six tennis courts, two basketball courts, a pool, walking path, picnic area and kiddie playground, complete with infant swings, swings for bigger kids, two jungle gyms and monkey bars.

A sign at the entrance announces that the playground is for children under 11, and that all children must be accompanied by an adult.

So you can imagine my surprise when my wife told me that she was looking a several dime bags WITH WEED IN THEM underneath the swings in the playground.

 

WTF! Discarded dime bags at Nishuane Park?

 

The ‘head’ in me wondered ‘is it the stickiest of the icky,’ but the parent in me was like ‘goddamn punks!’

I don’t delude myself to think that I live in some sort of insular Eden-like enclave.

I’m regularly picking up trash and debris that guest to the playground have simply tossed to the ground (despite the fact that there are two trash bins in the playground).

I’ve even had to discard a condom or two. Who bones in a kiddie playground anyway?

But weed bags?

When we discussed the options, there were only three viable ones:

1. Call the cops. Clearly the presence of weed out in the playground meant that the perpetrator(s) felt comfortable enough to possess (and likely) smoke weed publicly without fear of discovery, and without regard to the fact that children may come across their paraphernalia. Calling the cops would at least put the Montclair PD on notice that there was a potential problem with drug use/trafficking in the area.

2.  Do nothing. There were at least five or six other mothers in the park with the wife. One of them had recently played with her child on the very swing underneath which the weed was discovered. It was unlikely that she did not notice the bags and shake sprinkled on the rubber mat. But, since no one else seemed bothered by its presence, why should we? BECAUSE THIS IS NOT FORT APACHE THE BRONX YOU APATHETIC TWITS!

3.  Pick it up and toss it. Treat the weed like any other piece of trash that litters the playground, and discard it. While this was admittedly my first instinct, I was concerned that by not calling attention to the problem, it would embolden the hooligans. And who knows what we’d find next – crack vials? hypodermic needles? I exaggerate, but who knows? Marijuana is a gateway drug!

So we ended up calling the cops, who came out and were thoroughly underwhelmed by the fact that a crime was committed on the playground.

His attitude was so very ‘it’s no big deal lady.’

It was clear from the manner in which he responded, that it was a non-emergent call. He didn’t seem surprised, and I was left (from my wife’s recollection of the event) with the distinct impression that this incident would be stashed away in the file cabinet of some dark, dimly lit store room of the Montclair Police Department, never to see the light of day (or an investigation).

If the same incident had occurred at Anderson, Brookdale or Edgemont Parks, I’m sure the would response have been markedly different.

Forensic teams would have been called to the scene to try to lift fingerprints from the bags.

K-9 units and drug sniffing dogs would be dispatched to determine whether the drugs could be traced.

Caution tape would be erected and the area cordoned off to prevent the contamination of evidence.

Witnesses would be questioned about who saw what and when.

At this point, you can file this under ‘rant’ because I’m generally expressing my annoyance with the fact that I pay a college tuition in taxes, and (at times) don’t really feel like I’m getting my money’s worth in Montclair.

This incident is just another example of the disparities that exist in this town, that many fail to acknowledge, but exists nonetheless.

I’m also writing to let my neighbors know about the BS taking place right under our noses, and asking everyone to be more vigilant.

I didn’t grow up with garbage and condom wrappers and weed bags in my parks and playgrounds, and I’m sure as hell not going to let my kids grow up with that b*llsh*t either!

 

We're watching you shadowy dude!

 

Do we step up the Neighborhood Watch? Petition for additional roving patrols? Erect video cameras?

I’m definitely going to tell the ‘Mayor of Montclair’ (Alma Schneider) about this! I’m sure she’ll have some answers!

Hopefully Baristanet.com will pick this up, and my fellow Montclairions will have some advice for me on how to handle this problem.

If you’ve got some straight BS going on in your neighborhood, and you just want to vent, please feel free to comment on this post.

Note: As NJ is on the verge of passing a medicinal marijuana law, I wish to clarify that I am not generally opposed to the medicinal (or recreational) use of marijuana by adults. But if you’re going to smoke, do so in the privacy of your home, NOT IN MY BACKYARD!

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Filed under Parenting, rant